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Marketing on Social Networks: Understanding Customer Behavior and Building Effective Strategies
1. Social Media is becomingthe newmediumforbusinesstools.Thatmarketerstalkaboutinminutes, 1.2
billiondata breach, bothcreatingan Applicationforsmartphone andtabletpeople toenjoyCreatinga
fan page on Social NetworklikeFacebook,CreatinganinteractiveaccountinTwitter,Creatinga
YouTube video.Andmanymore waystoget consumerbrandawarenesswithoutrelyingonoldmedia
such as radio,television, printbooksandothermedia,whichare costlyanddifficulttomeasure.Media
that everybusinesswillencounterif consideringusingSocial Mediaasa businesstool formarketing
1. The nature of marketing on social networks
CustomersThinkYouMust Now - Now Businesseswishingtointeractwiththeircustomersvia
Facebookor anothersocial networkshouldspendthe mosttime respondingtoone hourat this
point.Withouta response in24 hours,itbecomesa bad feelinginthe mindsof customers.
The customerswere verydissatisfied.Whentheyare dissatisfiedwithcustomerscommunicating
on Social Network,there isastrongtrendAndexpressesmore dissatisfactionthanmeetingthe
staff at the counterBusinessesthatwill hire peopletotake care of theirfanpage interactions
mustask themselves.
Fast wordof mouthSocial Mediaisa mediumthatpeople all overthe worldcanvisitwhenever
and wherevertheywant.Hence,the rapidflow of wordof mouthinevitablyarisesfromthis
strongnewmedium.Buta quick wordof mouthcan leadto highmistakes.Atthe same time,
data breach check,if the storyyou tell isnegative Ithasdamagedhundredsof thousandsof
businessesaswell.
The questioniswhoisthe role of social mediatrendof manycompaniesbecause of the
marketingteam.Suchas inRS companiesExecutivesandartistsrespondedtothe fanpage
themselvesorindtac,where executivesandnon-marketingstaff sharedaclipof an ad on
YouTube.Asa result,dtac didnothave to pay to buymedia,butwas able to attract hundredsof
thousandsof netizenstoviewdtacadvertisements.
Do not understandwill notlast.The questioneverybusinessfacesis"Have youeverusedsocial
media"?Because the actual use will leadtounderstandingConsumerbehaviorLeadto
sustainable development
Must have a guide line Anotherpreceptthatbusinessesshouldfollow whenopeningafanpage
ina social network.Istocreate a guide line thatwill mainlymeetthe needsof customerssuch
as womenor men,childrenoradults.Atthispoint,businessesshouldcreate theirown
characters,who theyspeak,whatlanguage theyshouldrespondto,whatkindof content,and
whatfrequencyupdatesschedule.These businessesare abroad.Are all designatedasscriptures
for all partiestofollowThisisanimportantfactor that allowsbusinessestomanage social media
well.
Beware the endof the campaignas soonas people getlost, the surveyfoundthataround40%
of online peoplewhojoin inonthe corporate fan page wantfree stuff, data breach, only10-
20% wantreal companyinformation.Isatthe endof the campaignUsers will quicklydisappear.
Whichis the dutyof businessisto keepthe userattractedto the companyfan page as much as
possible.Notthe onlypresentationof awards.
2. Fan volume affectsperceptions.The reasonwhyso manycompaniescompete togather"fans"
or followersInsocial networksbecause whenthe organizationsayssomethingHundredsof
thousandsof fanson the fan page will see first.Whichhasa huge effectonleadingtoword-of-
mouthmarketing.
2. The nature of the application
The cost of makingan ApplicationonaniPhone forabusinesssectorisapproximately2hundred
thousandbaht.
Billboardsorbannersonthe Applicationwithmore clicksthanadvertisingwithGoogle.
iAdisa star that Thai marketersare interestedin.Itisanadvertisementonanactive application
that can interact.It comesas a video orgame.This “ApplicationOverlayinApplication”will
allowcustomerstospendmore time onadvertising.However, databreach uk, Apple'screative
iAdiscostly.Expensesare expectedtobe reducedthisyeartoreach small businesses.
Many companieschoose todevelopapplicationsonFacebookinsteadof developingapplications
for iPhonesbecauseFacebookisopen.WhatFacebookuserspostWhatuse isit? Friendswillbe
able to see.
2 rulesforcreatingan applicationforword-of-mouth,1iseasyto understand,2 isclose to you
Therefore,thinkingof anyactivitymustbe studiedandobservedgoodconsumerbehavior.
3. Miscellaneous nature
Now,the wordRamenProfitable isonthe rise , meaningquickprofitabilityinbusinesseswith
only1-2 employeesataverylowcost. Economistshave foundthatIT technologynow hasa real
potential forprofitability,suchascloudcomputingtechnology,whicheliminatesthe needfor
businessestoinvestinservers.
3. One of the strongesttrendsinmarketingnow onlineisSemanticWeb.Itisa Web3.0 technology
that leadstopull marketing.Itsadvantage isthatinformationcanbe linkedtoone another.The
systemcan knowwhatthisinformationis.Examplesof these metadataare Tripit.com, an
unusual flightbookingwebsite.Because there isasystemthatcan extractrewardpointsfor
flyinghoursorMiles,while offeringautomaticrewardredemptioninformationfortravel
stationsinone place,etc.
Social mediaisnotfree,there isa cost,businessesmustbalance well witholdmedia.
Reduce commentstobe closedto maintainthe corporate image.Will allow businessestoknow
the real needsof theircustomers
Don't be in a hurry,as many companiesthinkthatSocial MediaMarketingwill succeedinaday
or two.But the realityisthatthistype of mediatakestime toaccumulate reputation.Donot
compare it to medialike aradiothat wasopenedonce, personal data breach, manypeople
watched.
Don't be all online Tothrowsomethingonthe offline activityBusinessesshouldbringcustomers
out to meetthe employeesorthe store fortrust.The bestwayshouldhave a connectionto
each other.