2. Previously known films mentioned.
Giving the film a boost of advertisement
by saying that people who worked on
previous successful films have worked
on this one, in hopes to boost their
target audience. This could be
happening because people who
watched the films mentioned might give
this new film some leeway as they liked
the previous films.
The layout and the colour scheme of
this film poster are prime examples of a
good horror stereotype. This is because
the colours used are only dark and
gruelling colours giving off an ominous
effect, sort of trying to make the
spectators feel uneasy. Depending of
the preferences of the individual, this
feel of uneasiness could be what draws
them to the horror and implores them to
watch the film.
Adding onto the colour scheme, the only
outstanding colours on this media piece is
the text which is in white. This is to draw
attention to the writing to get the name of
the film known and also draw attention to
the previously mentioned successful films in
hopes to convince the viewer to watch this
film. The other piece which pops out is the
image which is of a white face but if looked
closer at, you will see that there is in fact a
multitude of colours but it is done in a bright
setting that it gives a ghostly
appearance, emphasising a horror genre.
As there can be in magazines, there is a short
and snappy slogan which gives a big impact to
the audience when they read it. “THE MOST
TERRIFYING IMAGES ARE THE ONES THAT
ARE REAL” is the slogan used in the poster.
Although it is short, it, like the rest of the
text, is in all capitols connoting that it is a very
serious thing, that it shouldn’t be taken lightly.
3. The way in which the colours have
been incorporated into this poster, is
to draw attention to the title. It does
this by having very bland colouring
in the main image, on the clothes of
the characters, of the room etc. and
the title of the poster is really the
only thing that stands out since it is
the only vibrant colour.
This poster’s slogan is very short but
has a profound effect. There are a
few words in there which can stand
out and they are “EVIL” to which
people will immediately think that and
know that something bad will
happen. And the other is the phase
“ON THE OTHER SIDE”. Generally
on the other side has n meaning to it,
but when placed with the word evil, it
can denote things like people
thinking of hell, since that’s where
evil goes on the other side once
dead.
The posture of the actors on the
poster is very indirect. This is
meaning that normally, the main
focus for the characters of the poster
would be to look into the audience
as if they can see the audience,
however, sticking to the slogan, the
characters of this poster are looking
downwards, looking in “on the other
side”. This could connote that they
are aware of what is happening at
that time but the audience do not.
Subconsciously, the audience will
want to what the characters are
looking at as they know something
the audience doesn’t.
4. The colouring of this poster is very
limited. There is really only two colours
that is used in this poster and not
many can pull it off. This one makes it
work however. It makes it work be
cause of the simplistic shape that the
white colour has made. It also uses
the writing in the middle of the shape.
The white writing along with the scruffy
font and unorganised position, is given
an eerie look towards it and is
emphasised by the stone black
background.
The slogan for this poster doesn’t
just incorporate the words above,
it uses the title itself. For the start,
it is very directive, as if saying that
what happens in this film can and
will happen to anyone who reads
the poster. Using the powerful
word “DIE” it automatically draws
attention to itself. And now the title
itself if of course referring a
common, everyday shape, the
ring.
One more thing which can be said
about this is the faint linings going
across the poster. These represent
the static of an old video tape, which
was a common everyday use. This
can reinforce the belief that there is
more chance of it happening to the
audience.
