2. • Demographics
o Aimed at both genders as it is not a gender specific genre. Both genders can have a mutual
interest in this type of genre
o The ages can range from as young as 14 - 25 year olds.
o It will be mainly for those in education and/or in the middle or lower class as it will be an
affordable magazine.
• Psychographics
o Those with an interest with rock music since the genre is rock.
o Not with a completely rebellious demeanour themselves, but likes that sort of attitude.
o People in education so they can kick back and relax while reading this magazine.
3. Interests: Many kinds of
Rock music, Physics and
going out with friends.
Name: Tom
Hobbies: Likes to play the
guitar and the Drums Age:20
Tom likes playing his From: Hertfordshire
instruments but also likes to
go clubbing with his friends. He is currently studying
When listening to music, he Physics at university.
enjoys to listening to
bands/artists such as AC/DC, Currently has a part-time job
My Chemical Romance, at ASDA.
Good Charlotte and The
Script
