1. The Conjuring
Credits/Titles being used in this scene just as something
was about to be revealed. Do this to create tension for the
film.
Location – Giving an ominous feeling to the films trailer.
This also looks like an isolated area where no one can
come around, typical of a horror.
Sound and the music in the trailer are all what expected of
horrors. Sudden sounds and creepy music added to give
an extended effect.

2. Stereotyping lines ‘Who is that?’ very common in horror
films, giving the audience notice that they know just as
much as the protagonist.
The spirit (antagonist) final revealing part of them, giving a
jumpy feeling for both the audience and the protagonist
Recognition from previous films, showing that people who
worked on it had done other successful films