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Social Media Trends for Voice Actors 2015 - Courvoisier

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Dave Courvoisier {LION 30,000+}
Dave Courvoisier {LION 30,000+}

Tips for voice-actors to raise their profile on Social Media for marketing purposes, and for learning how to keep abreast of Social Media changes

Social Media
1 of 30
…things you can’t ignore anymore!!! 2015 Social Media Trends for Voice Actors
…”student”…not“expert” Dave Courvoisier
https://www.youtube.com/watch?v=jottDMuLesU
THE BIG FIVE: Facebook Twitter YouTube LinkedIn Instagram (Up ‘n’ Comer: SnapChat) …the basics
INSTAGRAM COMPLETE YOUR PROFILE POST REGULARLY ENHANCE PICS/VIDEO (HyperLapse) ASK QUESTIONS IN CAPTIONS USE HASHTAGS BE RELATIONAL (Connect/Collaborate) FOLLOW / BE FOLLOWED
• Max out your profile (esp. LinkedIn) • Don’t be confrontational -- be helpful • Have a goal…stick with it (time yourself) • Pay it forward. Include: • Links • Pics • Video • One concise thought (attention spans are…uh…short) • Be genuine, generous, and consistent …the basics
Your website should be responsive, i.e. viewable on •any device •any screen, •any size •any phone •any tablet •any browser MOBILE, MOBILE, MOBILE
•90% of American adults have a cell phone 58% of American adults have a smartphone •42% of American adults own a tablet computer MOBILE, MOBILE, MOBILE
•The average mobile user engages with their mobile device 200 times per day (2 hrs, 21 mins/day) •85% say mobile devices are a central part of everyday life 91% say that access to content is very important MOBILE, MOBILE, MOBILE
• Engaging • Unique • Fresh • Original • MultiMedia • Share-able • Has Shelf-Life • Personal / Sociable “CONTENT”
PICTURES, MOVING PICTURES GRAPHICS,VISUALS, MOVIES, VIGNETTES, CLIPS, SHOTS, PICS, GRAPHX …even charts, infographics, pie-charts, venn diagrams, arrows, boxes, lists, arrows, circles, scenes, or acccents
Dave’s Content Strategy BLOG
What has the greatest potential for ROI On my Voice-Over Business??? That’s nice, Dave…BUT…
LinkedIn 332-MILLION MEMBERS GLOBALLY Maximize your profile…no REALLY!!! Give, Get recommendations Endorsements? (meh) Post Video, Audio Post Content Use “@” Mentions (powerful!) – also Hashtags (FB too)
LinkedIn • Stimulates relationships • Keeps you visible • Encourages Reciprocity • Builds Word-of-Mouth • Generates interaction Why LinkedIn Mentions?
LinkedIn 332-MILLION MEMBERS GLOBALLY Join groups, participate in groups, start groups, follow groups Be in the conversation (use email notifications) Engage!!!
FREE!!! ADS METRICS CONTENT MARKETING & Management INFLUENCE MARKETING Newsletters BLOGS SocialMediaMarketing
Build Meaningful Relationships (be a giver) Merge Passion with Social Purpose Beyond Profit (hilite your customers) Understand What Customers Crave (hang out where they hang out) 6 Habits of Successful SocialMedia Marketers
Connect and Collaborate (involve your clients) Keep Money-Making Activities in Sight (What will make the greatest impact on the health of your business?) Track, Measure, Adjust your efforts (keeps you focused on your goals) 6 Habits of Successful SocialMedia Marketers http://www.socialmediaexaminer.com/habits-of-successful-social-media-marketers/
E-mail Used by 92% of online adults 61% of them use it daily… …for an average of 13 hours weekly Click-through rates that are 6-times better than social networks Sees a average 94% return on investment …CampaignMonitor.com
Use Filters, Settings, Configs Take advantage of extensions, plug-ins, add-ons (Nimble, Rapportive, BombBomb) Use as To-Do List (Boomerang, Evernote integration) Make Email your Contact/Storage/Content Mgmt system Build Email lists with automation (Constant Contact, Zapier, IFTTT) (http://goo.gl/WcrdDk) Maximize your Signature (VoiceZam) ManagingEmail
20 minutes, 5 times-a-day Have goals & deadlines… stick to them Email and smartphone notifications Filters and permissions Set priorities, Make choices, make sacrifices Play or work?...or combination? Marketing or relief? Community? Managingyour time…
Twitter Blog LinkedIn Blog Google+ Communities (SocialMediaVO) (VoiceOverBlogs) LinkedIn Groups SocialMediafor VoiceActors RatesX2 FaceBook Groups Keepingup…
RSS Feeds (Feedly & FeedSpot) Mashable Social MediaToday Social Media Examiner HubSpot CopyBlogger Blog DuctTape Marketing Blog anything by GaryVaynerchuck and Chris Brogan Keepingup…
Amazon link to buy book click here
• World-Voices Organization • WorldVO.org or World-Voices.org WoVO “We Speak For Those Who Speak For a Living”

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Social Media Trends for Voice Actors 2015 - Courvoisier

  • 1. …things you can’t ignore anymore!!! 2015 Social Media Trends for Voice Actors
  • 4. THE BIG FIVE: Facebook Twitter YouTube LinkedIn Instagram (Up ‘n’ Comer: SnapChat) …the basics
  • 5. INSTAGRAM COMPLETE YOUR PROFILE POST REGULARLY ENHANCE PICS/VIDEO (HyperLapse) ASK QUESTIONS IN CAPTIONS USE HASHTAGS BE RELATIONAL (Connect/Collaborate) FOLLOW / BE FOLLOWED
  • 6.
  • 7. • Max out your profile (esp. LinkedIn) • Don’t be confrontational -- be helpful • Have a goal…stick with it (time yourself) • Pay it forward. Include: • Links • Pics • Video • One concise thought (attention spans are…uh…short) • Be genuine, generous, and consistent …the basics
  • 8. Your website should be responsive, i.e. viewable on •any device •any screen, •any size •any phone •any tablet •any browser MOBILE, MOBILE, MOBILE
  • 9. •90% of American adults have a cell phone 58% of American adults have a smartphone •42% of American adults own a tablet computer MOBILE, MOBILE, MOBILE
  • 10. •The average mobile user engages with their mobile device 200 times per day (2 hrs, 21 mins/day) •85% say mobile devices are a central part of everyday life 91% say that access to content is very important MOBILE, MOBILE, MOBILE
  • 11. • Engaging • Unique • Fresh • Original • MultiMedia • Share-able • Has Shelf-Life • Personal / Sociable “CONTENT”
  • 12. PICTURES, MOVING PICTURES GRAPHICS,VISUALS, MOVIES, VIGNETTES, CLIPS, SHOTS, PICS, GRAPHX …even charts, infographics, pie-charts, venn diagrams, arrows, boxes, lists, arrows, circles, scenes, or acccents
  • 13.
  • 14.
  • 16. What has the greatest potential for ROI On my Voice-Over Business??? That’s nice, Dave…BUT…
  • 17. LinkedIn 332-MILLION MEMBERS GLOBALLY Maximize your profile…no REALLY!!! Give, Get recommendations Endorsements? (meh) Post Video, Audio Post Content Use “@” Mentions (powerful!) – also Hashtags (FB too)
  • 18. LinkedIn • Stimulates relationships • Keeps you visible • Encourages Reciprocity • Builds Word-of-Mouth • Generates interaction Why LinkedIn Mentions?
  • 19. LinkedIn 332-MILLION MEMBERS GLOBALLY Join groups, participate in groups, start groups, follow groups Be in the conversation (use email notifications) Engage!!!
  • 20. FREE!!! ADS METRICS CONTENT MARKETING & Management INFLUENCE MARKETING Newsletters BLOGS SocialMediaMarketing
  • 21. Build Meaningful Relationships (be a giver) Merge Passion with Social Purpose Beyond Profit (hilite your customers) Understand What Customers Crave (hang out where they hang out) 6 Habits of Successful SocialMedia Marketers
  • 22. Connect and Collaborate (involve your clients) Keep Money-Making Activities in Sight (What will make the greatest impact on the health of your business?) Track, Measure, Adjust your efforts (keeps you focused on your goals) 6 Habits of Successful SocialMedia Marketers http://www.socialmediaexaminer.com/habits-of-successful-social-media-marketers/
  • 23. E-mail Used by 92% of online adults 61% of them use it daily… …for an average of 13 hours weekly Click-through rates that are 6-times better than social networks Sees a average 94% return on investment …CampaignMonitor.com
  • 24. Use Filters, Settings, Configs Take advantage of extensions, plug-ins, add-ons (Nimble, Rapportive, BombBomb) Use as To-Do List (Boomerang, Evernote integration) Make Email your Contact/Storage/Content Mgmt system Build Email lists with automation (Constant Contact, Zapier, IFTTT) (http://goo.gl/WcrdDk) Maximize your Signature (VoiceZam) ManagingEmail
  • 25. 20 minutes, 5 times-a-day Have goals & deadlines… stick to them Email and smartphone notifications Filters and permissions Set priorities, Make choices, make sacrifices Play or work?...or combination? Marketing or relief? Community? Managingyour time…
  • 26. Twitter Blog LinkedIn Blog Google+ Communities (SocialMediaVO) (VoiceOverBlogs) LinkedIn Groups SocialMediafor VoiceActors RatesX2 FaceBook Groups Keepingup…
  • 27. RSS Feeds (Feedly & FeedSpot) Mashable Social MediaToday Social Media Examiner HubSpot CopyBlogger Blog DuctTape Marketing Blog anything by GaryVaynerchuck and Chris Brogan Keepingup…
  • 28.
  • 29. Amazon link to buy book click here
  • 30. • World-Voices Organization • WorldVO.org or World-Voices.org WoVO “We Speak For Those Who Speak For a Living”