This document summarizes tips for social media marketing for photographers. It discusses assessing why photographers should use social media and who their target audience is. It recommends photographers determine their goals, audience, and preferred social media platforms to determine where to post content. The document also provides guidance on what types of content to post, when to post to each platform, and how to schedule and automate posts. It stresses the importance of creating a marketing plan, building a routine, and measuring effectiveness to bring all elements of a social media strategy together.

1. ESSENTIAL
SOCIAL MEDIA MARKETING
FOR PHOTOGRAPHERS
presented by frederick van johnson
@frederickvan

2. HI! I’M FREDERICK VAN JOHNSON
I'm a Photographer & Marketer
The fantastic 80's
The Starving Artist thing is a myth
Why am I qualified?

10. SOCIAL MEDIA
ASSESSING THE REASONS WHY

11. ?
WHY, WHO, WHERE
WHAT, WHEN, HOW

12. WHY, WHO, WHERE?
Why are you doing this?
Who are you talking to?
Where should you be posting?

13. WHAT, WHEN, HOW?
What should you be posting?
When should you be posting?
How should you be posting?
Bringing it all together?

14. LET'S GET STARTED!

15. WHY ARE YOU DOING THIS?
What are your goals?
Customers?
Friends?
Networking?

16. WHY ARE YOU DOING THIS?
Referrals?
Traffic?
Ego?
Because everyone else is?

17. WHO ARE YOU TALKING TO?
Brides?
Other Photographers?
Students? Prospects?
Advertisers?

18. WHERE TO POST? (GUIDED BY WHO)
Google+, YouTube
Twitter
Facebook, (no MySpace)
Pinterest
Flickr

19. WHAT SHOULD YOU BE POSTING?
Establishing a voice
Conversation
Adding value
Links
Photography, etc.

20. WHEN TO POST?
Frequency of posting
Varies by medium
Time of day

21. WHEN TO POST?
Multiple times per day?
Post when you have reasons
Build a calendar (Holidays, etc)

22. FREE PLANNING CALENDAR
http://fvj.me/PlanningCalendar

23. HOW SHOULD YOU POST?
Direct - Using the related service
Ghost writers
Scheduling

24. HOW SHOULD YOU POST?
Automation
‣Hootsuite
‣Video syndication
‣EZVideo Player
Scheduling

25. BRINGING IT ALL TOGETHER...
CREATE your marketing plan
BUILD a routine
MEASURE effectiveness

26. CONCLUSION
Control the Relationship
‣Email
‣Blogging
‣Everything points to the list!

27. NEXT STEPS...
MediaBytes!
Use Code “PSPF” for $10 off
The Photographer Interview Series

28. DISCUSSION

29. THANK YOU!
frederick@frederickvan.com
http://www.mediabytes.com
Get this presentation @ http://fvj.me/PSPF