Farm to Table: Best Practices on Sustainability

1. PRACTICES
FOR FOOD &
BUSINESS
SUSTAINABILI
TY
MARCO
LOBREGAT
Food Advocate &
Business Development Strategistwww.facebook.com/marco.lobregat
@mlobregat
@ministryshrooms

2. RULE #1:
PLANT YOUR
PASSION

3. Ministry of Mushrooms, Inc., a gourmet mushrooms provider led by a dynamic
team of young entrepreneurs, Marco Lobregat, Jose Javier Ortoll and Victor Sala
who are passionate about mushrooms and mycological solutions. Its commitment
is to develop a sustainable, world-class mushroom industry in the Philippines in
order to share its technical knowledge and service to other budding mushroom
growers and ventures to forge mushroom production and processing as viable
source of income especially for rural communities.

5. RULE #2:
GROW YOUR
VISION

6. Why do businesses
n e e d a
CSR PROGRAM?

7. ―Shifting from a tradition firm of the
past to a sustainable firm of the
future is a substantive change in
business ethos, culture, processes
and governance.
Sustainable business outperforms
traditional business.‖
– Paul Polman, Global CEO of
Unilever

8. CSR 1.0 CSR 2.0T R A D I T I O N A L T R A N S F O R M A T I V E
Traditional CSR can easily lose touch with reality—
they tend to take too narrow a view of the relevant external
stakeholders.
Traditional CSR focuses too closely on limiting the downside.
Companies often see it only as an exercise in protecting
their reputations.
Traditional CSR programs tend to be short-lived.
Because they are separate from the commercial activity of a
company. These programs are therefore vulnerable when
management changes or costs are cut.
The result: a hodgepodge of uncoordinated CSR and
philanthropic activities disconnected from the
company’s strategy that neither make any meaningful
social impact nor strengthen the firm’s long-term
competitiveness.
Transformative CSR is much more than just extracting value
from society, rather it engages stakeholders
holistically—attracting new customers, motivating
employees, and winning communities.
Transformative CSR and its success depends on its
relationships with the external world—it cannot be
separated from everyday business; it must be part
and parcel of everyday business.
Transformative CSR defines every contribution,
understands stakeholders, and engages
radically that translates to business sustainability.
SOURCE: http://www.mckinsey.com/insights/strategy/beyond_corporate_social_responsibility_integrated_external_engagement
The result: activities that shift the society's
perceptions through the integration of external engagement
to everyday business—reflecting what a company
truly stands for.

9. RULE #3:
HARVEST YOUR
PURPOSE

10. Pilmico Food Corporation has to build a category of local,
homegrown food and traceable origins to give resolution
towards the low income of the local farmers and communities,
unsustainability of existing livelihood programs, and the
commodification and attrition of the homegrown category.

11. THE STRATEGY
Elevate the perception of homegrown food with traceable
origins in order to create preference for the homegrown
category.
Champion sustainable entrepreneurship and livelihood among
homegrown farmers, communities, and local micro-
entrepreneurs.
Create synergies between the public and private sectors to
support local industries and spur inclusive growth.

12. THE STRATEGY
Kicked off with a livelihood program in partnership with the
Department of Social Welfare and Development (DSWD), Pilmico
Animal Nutrition Corporation and the Local Government Unit of Palo,
Leyte: Training and distribution of "egg factory starter kits" to local
farmers.

13. THE RESULT
7millionpesosin media values
kickedoffwithalivelihoodprograminpartnershipwith Department
ofSocialWelfareandDevelopment(DSWD)
successful distributionof Egg Factory Starter
Kits to local farmers in Palo, LeyteQ

14. RECAP
RULE #1:
PLANT YOUR
PASSION
RULE #2:
GROW YOUR
VISION
RULE #3:
HARVEST YOUR

15. @MahalinPagkaingAtin
#MahalinPagkaingAtin
#DoingWellbyDoingGood

16. THANK
YOU