The Congress’ high end debates and conferences are a true inspiration source to the participants. The event programme is set up to highlight outstanding creative campaigns, exciting new marketing actions and innovative technologies in a digital era.
4. TRAVEL THE WORLD GET INSPIRED INSPIRE OTHERS
MEET BRANDS
WITH A PURPOSE
CREATE BRANDED CONTENTTRAVEL THE WORLD
SHARE THE STORIES
5. WE TRAVEL THE WORLD…
MEET BRANDS WITH A PURPOSE…
CREATE BRANDED CONTENT…
”BRANDED CONTENT IS ENTERTAINING CONTENT… THAT GIVES THE BRAND
THE OPPORTUNITY TO CONNECT WITH THEIR AUDIENCE… WITHOUT TALKING
ABOUT THE PRODUCT.”
7. WITHOUT TALKING
ABOUT THE HOTELS
CREATING BRANDED CONTENT FOR
KEMPINSKI HOTELS
GIVING THEM THE OPPORTUNITY TO
CONNECT WITH THEIR AUDIENCE
AND TALK ABOUT THE EXPERIENCES
YOU CAN HAVE IN THE DIFFERENT
DESTINATIONS
8. THE RISE OF
THE REPUTATION ECONOMY
THE RISE OF
THE REPUTATION ECONOMY
9. THE RISE OF
THE REPUTATION ECONOMY
THE RISE OF
THE REPUTATION ECONOMY
“Professionals are rated, commented on,
and judged based on their online reputation”
80% of people Google you before they accept to meet you
Achievements, Vison, Passion
A lot, but nothing really relevant
Some information
Nothing really
WHAT IS THE DIFFERENCE BETWEEN 1 AND 4? CONTENT CREATION
In the socially connected world of the new millennium a brand's reputation is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites.