Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Anouk Pappers 
Brand Anthropologist 
Founder CoolBrands 
Maarten Schäfer 
Storyteller - Photographer 
Author ‘Around the W...
WE WERE BORN… 
…WE ARE GOING TO DIE
WE WERE BORN… 
TRAVEL 
GET INSPIRED 
SHARE TO INSPIRE OTHERS 
…WE ARE GOING TO DIE
WHAT QUESTION COMES 
TO MIND?
HOW TO CONNECT WITH 
PEOPLE… WHO DON’T 
KNOW YOU?
GOOGLE IS THE NEW 
BACKGROUND CHECK!
SOMETHING HAPPEND 
IN 2013… 
SOMETHING THAT WILL 
CHANGE THE WAY WE 
DO BUSINESS.
THE RISE OF THE 
REPUTATION ECONOMY
THE RISE OF THE 
REPUTATION ECONOMY 
“COOLBRANDS PEOPLE”
YOUR ONLINE PERSONAL 
REPUTATION
YOUR ONLINE PERSONAL 
REPUTATION 
MAY BECOME THE MOST 
IMPORTANT ASSET YOU 
HAVE
PEOPLE WILL CONNECT 
WITH YOU… 
NOT BECAUSE OF WHAT 
YOU DO 
BUT WHY YOU DO THE 
THINGS YOU DO
OUR HIDDEN AGENDA…
OUR HIDDEN AGENDA… 
MEANINGFULL BRANDED 
CONTENT
OUR HIDDEN AGENDA… 
MEANINGFULL BRANDED 
CONTENT 
‘STORYTELLING EXPEDITIONS’
STORYTELLING 
EXPEDITION 
INTO BRAZIL FOOD
CLIENT: 
APEX BRAZIL
SBA
SBA
SBA
SBA
SBA
SBA
SBA
DELIVERY: 
BOOK 
ENHANCED BY AUGMENTED REALITY 
TO BE DISTRIBUTED 
ON INTERNATIONAL FOOD FAIRS
STORYTELLING EXPEDITION 
THROUGH THE MIDDLE 
EAST AND AFRICA
CLIENT: 
KEMPINSKI 
HOTELS
CLIENT: 
KEMPINSKI HOTELS
KEMPINSKI
KEMPINSKI
KEMPINSKI
KEMPINSKI
KEMPINSKI
KEMPINSKI
KEMPINSKI
DELIVERY: 
BOOK 
CROSS SELLING TOOL 
INTERACTION ON SOCIAL MEDIA
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
Upcoming SlideShare
Loading in …5
×

"WHY WE DO THE THINGS WE DO"

"People do not want to connect with you because of what you do... They want to connect with you because of why you do the things you do."

Maarten Schäfer and Anouk Pappers - Founders CoolBrands

Presentation by Maarten Schäfer and Anouk Pappers
Given as an inspirational presentation for start-ups at 'ROCKSTART' in Amsterdam

  • Login to see the comments

"WHY WE DO THE THINGS WE DO"

  1. 1. Anouk Pappers Brand Anthropologist Founder CoolBrands Maarten Schäfer Storyteller - Photographer Author ‘Around the World in 80 Brands’
  2. 2. WE WERE BORN… …WE ARE GOING TO DIE
  3. 3. WE WERE BORN… TRAVEL GET INSPIRED SHARE TO INSPIRE OTHERS …WE ARE GOING TO DIE
  4. 4. WHAT QUESTION COMES TO MIND?
  5. 5. HOW TO CONNECT WITH PEOPLE… WHO DON’T KNOW YOU?
  6. 6. GOOGLE IS THE NEW BACKGROUND CHECK!
  7. 7. SOMETHING HAPPEND IN 2013… SOMETHING THAT WILL CHANGE THE WAY WE DO BUSINESS.
  8. 8. THE RISE OF THE REPUTATION ECONOMY
  9. 9. THE RISE OF THE REPUTATION ECONOMY “COOLBRANDS PEOPLE”
  10. 10. YOUR ONLINE PERSONAL REPUTATION
  11. 11. YOUR ONLINE PERSONAL REPUTATION MAY BECOME THE MOST IMPORTANT ASSET YOU HAVE
  12. 12. PEOPLE WILL CONNECT WITH YOU… NOT BECAUSE OF WHAT YOU DO BUT WHY YOU DO THE THINGS YOU DO
  13. 13. OUR HIDDEN AGENDA…
  14. 14. OUR HIDDEN AGENDA… MEANINGFULL BRANDED CONTENT
  15. 15. OUR HIDDEN AGENDA… MEANINGFULL BRANDED CONTENT ‘STORYTELLING EXPEDITIONS’
  16. 16. STORYTELLING EXPEDITION INTO BRAZIL FOOD
  17. 17. CLIENT: APEX BRAZIL
  18. 18. SBA
  19. 19. SBA
  20. 20. SBA
  21. 21. SBA
  22. 22. SBA
  23. 23. SBA
  24. 24. SBA
  25. 25. DELIVERY: BOOK ENHANCED BY AUGMENTED REALITY TO BE DISTRIBUTED ON INTERNATIONAL FOOD FAIRS
  26. 26. STORYTELLING EXPEDITION THROUGH THE MIDDLE EAST AND AFRICA
  27. 27. CLIENT: KEMPINSKI HOTELS
  28. 28. CLIENT: KEMPINSKI HOTELS
  29. 29. KEMPINSKI
  30. 30. KEMPINSKI
  31. 31. KEMPINSKI
  32. 32. KEMPINSKI
  33. 33. KEMPINSKI
  34. 34. KEMPINSKI
  35. 35. KEMPINSKI
  36. 36. DELIVERY: BOOK CROSS SELLING TOOL INTERACTION ON SOCIAL MEDIA

×