1. SEAN PERRY /// COPY CHIEF /// IAMSEANPERRY@ME /// 760/213/4302
FIFTY WORDS ON TYPE
Creative Director of Copy and Brand Strategist fascinates and delights with thoughtful inventiveness,
seamlessly binding branded business endeavors and human experiences. Expertly leverages a proprietary
blend of creative verve, abstract insight, and reasoned rationale for rendering award-winning brand
storytelling for science, technology, automotive, hospitality and lifestyle industries the world over.
EIGHT BULLETS ON SKILL
• Thinks critically about brand messaging, and creatively about the human experience.
• Simplifies the most interesting and relevant parts of complicated concepts.
• Never feigns shock and burden by the reality that 96.8% of marketing is unglamorous busy-work.
• Turns industry-specific jargon into thought leadership rhetoric.
• Exhaustively explores the purpose and potential in every business practice.
• Defends valuable information against the overwhelming tyranny of available information.
• Understands the difference between making a claim and taking a position.
• Knows when less is more.
A BLURB ON TRADECRAFT
Communicates clearly, with practiced presentation skills, internally and externally. Seamlessly adapts to
differing brand voices. Exercises excellent grammar, proofreading and editorial skills. Aptly manages teams,
project workflow, deadlines, and budgets. Writes to every known end—digital, broadcast, and print.
THIRTEEN INTIMATELY FAMILIAR BRANDS
Invitrogen /// airbnb /// Life Technologies /// Cadillac /// MGM Grand Hotel and Casino /// Intel /// Coleman
Shopvac /// Wolfgang Puck /// Altec Lansing /// Qualcomm /// Chrysler /// Motivate Media
AN EIGHT-PART HISTORY
Responsible for brand positioning, creative concepts, content development, and copywriting.
Thermo Fisher Scientific /// May 2014 to Present
Lowe Campbell-Ewald /// September 2013 to April 2014
MiresBall Brand Design /// June 2012 to Sep 2013
Savacool/Secviar /// September 2009 to June 2012
Transit Creative /// July 2008 to Sep 2009
Real Integrated (formerly Solomon Friedman) /// Sep 2007 to April 2008
Moncur Associates (on-sight freelance) /// 2005-2007
BBDO /// September 2003 to January 2005
A ONE HUNDRED WORD RANT ON SELLING
We are an advertising culture. Just beneath the humanity in every human being is a small business. A
bustling little ambition factory called to output its own brand of goods and counsel for every desire. Job
applications. Online homemade cupcake stores. Kickstarting causes. Everything is selling. And everybody is
advertising. Demographics are hyper-individualized. The media is comprised of hard-hitting modesty and
subtly self-aggrandized altruism. How does any one get through to anyone anymore? It’s this writer’s calling
to explain to the world, in no uncertain terms, how interesting, intelligent and trustworthy you are at what
you’ve been called to do. We are all selling to sellers.
PORTFOLIO AND REFERENCES AVAILABLE BY REQUEST