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Gro shop
- 1. GroShop GroShop Founders: Nguyen Ngoc Tuyet Ngan and Pham Thuy
- 3. GroShop Gender Equality in Modern Society?
- 4. GroShop Source: Pew Research Center, 2013 The plethora of duties of women in modern society: -Pursue professional career path. -Take care of family and kids. -Update new knowledge information & technology. Yet, a research shows more than 50% couples agree that mom do more responsibilities at home!!!
- 5. GroShop With 24 hours, is it possible for women to balance their works & household chores responsibilities while updating new knowledge to build competitive advantages at workplace and set themselves ready for further promotion???
- 6. Women spend most time for FOOD & DRINK PREPARATION
- 7. GroShop Less time Prepare foods & drinks Concern about which dishes to cook everyday Worry about food quality Go for ingredients shopping Will make a woman more happy!!!
- 8. GroShop She will have more time to… Reading Learning Parenting Sharing Focusing on career
- 9. Solution
- 10. An on-demand online grocery shopping platform for busy working women GroShop
- 12. GroShop Our mission is to SUPPORT women! •Updated recipes •Recommendati ons for user based on personal references •Fresh ingredients for meals coming from trust-worthy suppliers •Suggestions (quantity – kgs) for each type of ingredients based on no. of users for each meal => And it’s adjustable by user! •Door-to-Door and On- time delivery
- 13. GroShop GroShop Website & App
- 15. GroShop Business Model Canvas - GroShop Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Key Resources Channels Cost Structure Revenue Streams •Grab Bike •Food recipe sharing portal: www.lugagi.vn • Different supermarket chains •Online provider for cooking ingredients shopping (vegetables, meat,…) based on suggested recipes or personalized by customers •Door2Door Delivery •Passionate people •Family business in the same sector •Good relationship with key suppliers & other platforms to promote the start up when launched. •Online shopping and Door2Door delivery cooking ingredients. •Fresh & High-quality ingredients. •Great customer services with well- developed customer management system. •Suggested menu for customer everyday based on their preferences. • Save time for customers regarding meal preparation. •Assist customers with CRM systems for tracking orders & view historical order data •Provide online chat service for real time communications Direct Sales channels: •Mobile App •Website Marketing channels: •Cooking teaching Youtube & online programs. •Partners’ Facebook & Website ads banner. •Age: 30 – 40 •Status: Married or Single •Occupation: Office employees •Social class: Medium & High •Issue to be addressed: Want to have better time management. More time for personal. •Lifestyle: •Busy •Keen on online shopping. •Love cooking. •IT: Website, Mobile app , CRM system – set-up, maintenance and management costs. •Procurement: Materials costs. •Sales and marketing costs •HR •Markup from supermarket price (20% of $sold) • Pre-processing order fee (15% of $sold) •Ads on website & mobile app when having sufficient fans.