As a local SEO, it can be tempting to get your social campaign running and then ignore it. Upgrade your basic social tactics using these 3 cost-effective tips!

1. Cost-Effective
Social Advice
for BudgetConscious Local
SEOs
Presented by:

2. • By now, every local SEO knows how important it is to
develop a presence on social media in order to
establish authority and improve your rankings thanks to
social signals.
• However, you can’t just get your social presence
started and then stop innovating. A little extra time
each week can allow you to create a much more
appealing and engaging presence on social.

3. • Of course, you have to
start out with the
basics. As Chris Marentis
puts it, you need to
master at least one if
not all of the “four
horsemen,” meaning
Facebook, Twitter,
Google+, and LinkedIn.
• Once you’ve covered
your bases by building
profiles and engaging
with the community on
each of these sites, it’s
time to get a little more
advanced.

4. Try New
Networks!
• Don’t limit yourself
to the four
horsemen! There are
tons of other social
networking sites out
there, and depending
on your clients’
industry, some of
them might be even
more effective than
the big four!

5. • Visual networks are
huge right now.
Even if your
business isn’t highly
visual, think of
creative ways that
you can use
different networks,
including:
– Pinterest
– Instagram
– Tumblr

6. • Keep your eyes open for networks that are geared
towards local business or your particular industry as
well.
• These social opportunities can provide a whole new
set of niche connections that are likely to provide
valuable clients! Plus, it doesn’t cost you any extra to
set up a few new social accounts.

7. Diversify Your
Approach
• Don’t just stick to
posting standard
blog posts that you
can then tweet to
your followers!
Social users love
diversity,
especially if it’s in
super-short, bitesize form.

8. Throw in Some Jokes!
• Who doesn’t love a
good joke?
Admittedly, not every
company’s online
voice is going to lend
itself to telling jokes,
but a dash of humor
can give a huge boost
to almost any
campaign.

9. • When you’re thinking
about creating any of
the types of content
mentioned above,
consider how you can
develop a running joke,
however subtle, that
will begin to create
some personality for
your social campaign.
• The best part? It
doesn’t cost any extra
to add a sense of humor
to your content. To top
it off, using humor
makes your job as a
local SEO even more
fun!

10. • How do you
make your social
campaign stand
out as a local
SEO?
• Let us know in
the comments
below!

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