This comprehensive workshop provides you with an understanding of modern business writing. This will enable you to write emails and other documents more effectively and professionally. Through analysis and hands-on activities, you will learn how to plan, write and edit a variety of documents. You will write case studies and receive feedback from your trainer and other participants on your strengths and areas to improve.

1. Business WritingWorkshop
July 2017

2. JUL
AUG
12 Advanced Selling Skills
- Winning Pitch (9.00 - 12.00)
- Close Deals Faster (14.00 - 17.00)
9
PUBLIC TRAINING CALENDAR
JULY - DECEMBER
19 Business Writing Essentials
- Email Structure & Style (9.00 - 12.00)
- Write More Professionally (14.00 - 17.00)
26 Public Speaking Essentials
- Overcome Your Nervousness (9.00 - 12.00)
- Conquer the Stage (14.00 - 17.00)
Selling Skills Mastery
- Value Selling (9.00 - 12.00)
- Objections & Negotiation Mastery
16
23Selling Skills Essentials
- Speak to Sell (9.00 - 12.00)
- Network Like a Pro (14.00 - 17.00)
SEP
6 Present For Impact
- High Impact Presentations (9.00 - 12.00)
- Engage Your Audience (14.00 - 17.00)
13
20 Advanced Selling Skills
- Winning Pitch (9.00 - 12.00)
- Close Deals Faster (14.00 - 17.00)
OCT
4Master Presenter
- Flawless Q&A (9.00 - 12.00)
- Bulletproof Speaker (14.00 - 17.00)
11Public Speaking Essentials
- Overcome Your Nervousness
- Conquer the Stage (14.00 - 17.00)
18Selling Skills Essentials
- Speak to Sell (9.00 - 12.00)
- Network Like a Pro (14.00 - 17.00)
NOV
1 Advanced Selling Skills
- Winning Pitch (9.00 - 12.00)
- Close Deals Faster (14.00 - 17.00)
15 Business Writing Essentials
- Email Structure & Style (9.00 - 12.00)
- Write More Professionally (14.00 - 17.00)
22 Selling Skills Mastery
- Value Selling (9.00 - 12.00)
- Objections Handling Skills (14.00 - 17.00)
DEC
6Present For Impact
- High Impact Presentations
- Engage Your Audience (14.00 - 17.00)
13Selling Skills Essentials
- Speak to Sell (9.00 - 12.00)
- Network Like a Pro (14.00 - 17.00)
(14.00 - 17.00)
(9.00 - 12.00)
(9.00 - 12.00)
Advanced Business Writing
- Reader Friendly Writing (9.00 - 12.00)
- Perfecting Your Writing (14.00 - 17.00)
Business Writing Mastery
- MOM & Memos (9.00 - 12.00)
- Reports That Work (14.00 - 17.00)

3. Speak to Sell
Have a greater influence when
speaking in public
Engage your audience and get their
approval with your message and your
delivery
Overcome nervousness and master
your body language
Network like a Pro
Learn methods to be more memorable
at networking events
Approach networkers more
confidently than ever before
Build credibility and generate referrals
from events
23 August & 18 October & 13 December 2017
Winning Pitch
Clearly structure your sales pitch
Create an impacting offer providing
business solutions for your clients
Tips to get an instant approval of your
deals
12 July & 20 September & 1 November 2017
Value Selling
Correctly identify the premium value
based on your customer needs
Clearly communicate your value with
confidence
Close the deal with our proven techniques
Objections & Negotiation
Mastery
Confidently handle objections and turn
them into winning benefits
Find win-win solutions in your
negotiations
Positively influence results in business
negotiation
9 August & 20 November 2017
PUBLIC TRAINING CALENDAR
Selling
Skills
Essentials Skills
Selling
Skills
Mastery
SALES TRANSFORMATION
PROGRAM
Gain increased confidence and find
pitching to be enjoyable, not stressful
Discover the reasons why clients say yes –
and how you can adjust your pitch
strategies to suit
Use KPI’s winning pitch structure that cuts
down preparation time and late nights!
Advanced
Selling
Engage your Audience

4. Public
Speaking
Essentials
Present
for
Impact
Master
Presenter
Overcome your Nervousness
How to be ready for every possible
outcome
Tips and techniques to reduce the
stage stress and control your body
language
Handle your audience rejections and
objections with confidence
Have a greater influence when
speaking in public
Engage your audience and get their
approval with delivery
Overcome stage fright and master
your body language
26 July & 11 October 2017
High Impact Presentations
Why traditional presentations do not work?
Use impacting openings to get your
audience interest from the beginning
Prepare elevator 60 seconds pitch which
will impress your audience
Engage your Audience
Learn how to prepare audience focused
presentations
Use a straight to the point way to present
Keep your audience full attention without
the use of PowerPoint
6 September & 6 December 2017
Flawless Q&A
Effectively prepare your audience Q&A
sessions
Handle the most difficult questions with
complete confidence
Learn how to build a professional image in
your audience eyes through your answers
Bulletproof Speaker
How to handle senior audiences e.g. BOD
and their expectations
Master the bulletproof speaker system
How to stimulate audience and getting
audience to interact
4 October 2017
PUBLIC TRAINING CALENDAR
EFFECTIVE
COMMUNICATION SKILLS
Conquer the Stage

5. Email Structure & Style
Feel more confident in your ability to
write effective and professional emails
Adapt your emails and letters to
different audiences and situations
Understand how to use emails to
develop better working relationships
Write More Professionally
Learn how to give a professional image
Eliminate unnecessary wording
19 July & 13 November 2017
Reader Friendly Writing
Create a better impression with readers
Explore ways to be more easily
understood by your readers
Explore the 4 C’s of Business Writing
(Concise, Clear, Courteous, Correct)
Perfecting your Writing
Improve the style and accuracy of your
own writing
Become a guide for team members and
colleagues
Find and correct common errors
16 August 2017
MOM & Memos
Communicate in ways that help improve
the accuracy and effectiveness of your
minutes
Know how to select the right content for
different types of minutes
Be able to report discussions and actions
using correct grammar and tone
Reports that Work
Project a more professional image through
your report writing
Write reports which are clear, logical and
convincing
Produce accurate sections of a report
13 September 2017
TRANSFORM YOUR
WRITTEN COMMUNICATION
PUBLIC TRAINING CALENDAR
Essentials
Business
Writing
Mastery
Advanced
Business
Writing
Business
Writing
Communicate your ideas more
effectively in writing

6. Informal
Semi-formal/
neutral
Formal
Three types ofemail

9. Structure
of an
email

10. What about thestructure?
Signature / close
Greeting / salutation
Pleasantries / greeting 2
Reason for Writing
Conclusion / call for action

11. going well

12. What about thestructure?
Signature / close
Greeting / salutation
Pleasantries / greeting 2
Reason for Writing
Conclusion / call for action

15. More diplomatic and polite
• Could is used more often in formal language than can.
• In formal language, more formal synonyms are used, e.g. require, receive,
assure, contact, further instead of need, get, promise, get in touch, more.
• Phrasal verbs, e.g. put off, think about, etc. are more common to informal
and neutral email language.
• Contractions (I'm, you're, won't etc.) are used less often in formal language.
Formal language uses full forms (I am, you are, will not, etc)
• Abbreviations, e.g. info, ad, etc. are appropriate for informal language.
Formal language uses full words, e.g. information, advertisement, etc.
• In formal language, more formal forms of address are used, e.g. Dear sir or
madam, Dear Mr Smith.

16. How
formal
exactly?

17. Formality Formula
Before you begin to write, you should
consider:
• The “temperature” of the relationship you
have with the reader (T)
• Your purpose for writing (P)
• The medium (M)
– (email, report, SMS, etc)
T + P + M = Level of Formality

19. Apologising

20. REMEMBER!
I do apologize {verb}
Apology {singular noun} ->
Apologies {plural noun}
Please forgive me {formal} = Sorry
about that {informal}
I forgive you {very formal} = That’s
all right / Don’t worry about it
{informal}

21. Formal apologetic language: MATCHING
FUNCTIONS PHRASES
1. Apology for an error This was caused by an IT malfunction
2. Accepting a complaint We assure you this will not happen again
3. Acknowledging receipt of a
complaint letter
The item was on sale and therefore refunds are
not permitted
4. Explaining a service outage We understand how disappointed you must feel.
5. Assurance I regret to inform you that we cannot take
responsibility for this occurrence
6. Replacement We look forward to your continued custom and to
serving you again
7. Regret We agree that the usual high standards of our
products were not met in this instance
8. Rejecting responsibility I would like to apologise for the error we made
9. Reasons for rejection We have dispatched the new items
10. Trying to retain good will Thank you for your letter of 3 February.

22. Now checkyour
answerswith
afriend

23. Formal apologetic language: quiz
FUNCTIONS PHRASES
1.Denying responsibility Please allow me to apologise for
2. Re-apologising at the end It transpires that…
3. Formally saying “for telling me
about it”
Have already taken all necessary measures to
ensure that
4. Trying to protect the
relationship
Thank you for bringing the matter to my attention
5. Explaining who is responsible Have taken personal charge
6. Promising speedy resolution We do not accept liability for
7. Apologising very formally View you as a valuable customer
8. Emphasising desire to keep
working together
I shall sort this matter out as a matter of urgency
9. Saying the problem is fixed and
won’t happen again
Has not damaged your confidence in working with
us
10. Explaining the cause of a
problem
Please accept our apologies for the inconvenience

24. Page 26

26. More polite language
Page 27

28. Reader
Friendly
Writing

29. “I’m sorry to send you such a
long report: I didn’t have
time to write a short one”

30. The 4 C’s of Reader Friendly Writing
1 – Clear
2 – Concise
3 – Courteous
4 – Correct

31. Mr Less-is-more’s pet hates
• At the present moment in time NOW
• Please kindly find attached I ATTACH
• Due to the fact that BECAUSE or SINCE
• As can be seen from the following table below
THE TABLE SHOWS THAT…
• As has already been mentioned… {DOES IT REALLY NEED
SAYING AGAIN?}
• Each and every ALL
• In the future going forward scenario IN FUTURE
• In the event that IF
• Dear valued customer {HOW CAN YOU VALUE ME WHEN
YOU DON’T EVEN KNOW MY NAME?}

32. Key
Business
Writing
Phrases