Corporate Coworking - Leveraging Coworking to Increase Innovation in your Company. Corporate coworking is the application of the principles of the global coworking movement in corporate environments. In building communities grounded in trust, openness, autonomy, and creativity, coworking spaces have become some of the most innovative work environments in the world! Through our proprietary program, OpenWork delivers the coworking experience to companies seeking to ‘open up their cultural operating system’ to become more creative and innovative

1. The Fifth Age Program
Leveraging Coworking to Increase Innovation in your Company
The Fifth Age Program is the official consulting program for the book, The Fifth Age of Work.
Conjunctured Consulting Group

2. What is innovation?
“People creating value through the implementation
of new ideas.” Tom Kelley, General Manager, IDEO.
“An established company which, in an age
demanding innovation, is not able to innovate, is
doomed to decline and extinction.” Peter F. Drucker
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3. Corporate coworking is the application of the principles of the global
coworking movement in corporate environments. In building communities
grounded in trust, openness, autonomy, and creativity, coworking spaces
have become some of the most innovative work environments in the world!
Through our proprietary program, Conjunctured delivers the coworking
experience to companies seeking to ‘open up their cultural operating system’
to become more creative and innovative.
WHAT IS
CORPORATE COWORKING
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4. Conjunctured is one of the most established coworking spaces in
the world. Based in Austin, Texas, we grew out of the epicenter of
the innovation economy. Our corporate coworking program is our
way of bringing the Austin innovation culture to firms in the US and
throughout the world. We are on a mission to make work more human-
centered, innovative, and sustainable.
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5. New products, services, apps, business models
and companies are born regularly in coworking
spaces around the world. How is this possible?
Coworking eliminates barriers, needless rules,
and unnecessary hierarchies and empowers
people to work according to their own rhythms,
in spaces that bring out the best in them and
their teams. Ample studies show that choice
and autonomy drive engagement, energy, high
performance, and productivity.
Coworking and Innovation
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6. Coworking and Large Companies
Many US companies have received the memo. Companies such as
Zappos, AT&T, Sprint, State Farm Insurance, and Coca Cola have
all built coworking spaces to try and spark greater collaboration,
creativity, and innovation inside their firms.
What is your firm doing to catch the wave?
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7. QUICK FACTS
USA - the Bureau of Labor
Statistics estimates that
40% of the US workforce
will be freelancers by 2020
In Europe, from 2004 to 2013, the number of freelancers
has grown from 6.2 million to 9 million, a 45% increase
Netherlands - 93%
growth in the number
of freelancers
Spain - 51% growth in the number of freelancers
UK - 63% growth
in the number of
freelancers
France - 85% growth
in the number of
freelancers
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8. The coworking industry has grown by 142% year over year for the past
seven years. There are 4,000 coworking spaces in the world today.
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9. 1
Traditional Coworking
Freelancers and telecommuters working
together in a shared space
2
Private Coworking
When a company creates a coworking
environment for its own employees
3
Private-to-Public Coworking
When a company invites outsiders (i.e.
non-employees/freelancers) into their
company workspace in a mash-up
environment
The Models of Coworking
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10. The coworking infrastructure breathes
new life into an old model by allowing
static corporate offices to evolve into
true hubs of dynamic, collaborative
innovation.
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11. We know that disruptive innovation occurs
at the level of customer experience. Apple,
Amazon, GE, 3M, P&G, WL Gore, and
Google are consistently at the top of lists
of the most innovative companies in the
world. But how do they do it?
What kinds of structures, processes,
capabilities, policies, and patterns of human
interaction are at work to make them
successful innovators?
Each of these companies has developed the
capacity to innovate by mastering the Three
Building Blocks of Innovation.
Our Framework
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12. Talent
In order for a diversity of ideas and outputs
to flourish, there needs to be a sufficient
variety of talent (left-brain and right brain)
that can bring fresh perspective and skills
to the table.
Space
While there will always be a need for
private, individual work and workspaces,
innovation is driven by group work and
is grounded in collaboration. Rather than
being the exception, group work needs to
become the rule.
License
Talented knowledge workers want choice-
where they work, when they work, how
they work, and what they are working on.
Giving them this flexibility and autonomy
drives their energy, engagement, and
productivity.
Three Building Blocks and the Capacity to Innovate
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13. SHIFT is a consultancy that helps companies align organiza�onal design with innova�on
strategy. Our advisory services create inspiring workspaces and cultures where world‐class
talent thrives. We conduct research and develop programs around leadership, innova�on, and
engagement. SHIFT has published two books and numerous ar�cles.
All rights reserved. Copyright © 2010 SHIFT Workspace
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Does the company develop and recruit analy�cal and crea�ve staff? Does the company u�lize
just‐in‐�me talent for managing projects?
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Does leadership encourage the free ow of informa�on throughout the company? Are
employees encouraged to create new forms of value for the company?
info@shi�workspace.com
Fifth Age Companies already ‘get it.’ They employ an open-source operating system, allowing knowledge
workers to provide their best energy to their firm. How close to the Fifth Age is your company?
the future of work
is already here.
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14. LICENSESPACETALENT
KPI’s
1. Full-Time/Freelancer
Composition
2. Talent Differentiation
3. Modes of Work
4. Mobility
5. Leadership Support
6. Experimentation
FIFTH AGE
INDEX
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15. 1
Workshop: How
coworking can transform
your company.
2
Assess the current
situation (Using the Fifth
Age Index). Establish a
baseline of KPI’s.
3
Create a Pop-Up
Coworking environment,
or a Nomatik Hotspot, as
an experiment.
4
Measure: Re-administer
the Index survey,
conduct qualitative
interviews with
participants, and
measure employee
energy and engagement.
5
Implement company-
wide initiative or
abandon the project.
Our Methodology
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16. WORK EVOLUTION TOOLKIT
Update the Source Code of Your Corporation
FIFTH AGE INDEX
This is our culture score
instrument that assesses how far
along towards the Fifth Age of
Work a company is. We use it
as a benchmark to measure the
transformation process.
NOMATIK HOTSPOT
In partnership with Seats2Meet, we enable
a corporate coworking space with a social
mesh/community management software that
enables participants to richly share insights and
collaborate on projects in the space.
INTRODUCTORY WORKSHOP
This is a full day workshop that
introduces organizations to the data and
trends that are driving the transformation
of workplaces around the world.
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17. Andrew Jones, Ph.D
Head of Consulting
Andrew Jones, Ph.D is an organi-
zational consultant, educator, and
writer. He is a Lecturer of Man-
agement, Organizational Behavior,
and Corporate Social Respon-
sibility in the McCoy College of
Business Administration at Texas
State University, in San Marcos,
TX. He has consulted with firms
in the software, food and beverage,
construction, advertising, sports
management, coworking, and
for-profit education industries. He
has published three books- The
Innovation Acid Test:
Growth Through Design and Dif-
ferentiation, Triarchy Press 2008,
I’m Outta Here: How coworking
is making the office obsolete, with
Todd Sundsted and Tony Baci-
galupo, NotanMBA Press 2009,
and The Fifth Age of Work: How
Companies can Re-design Work
to be More Innovative in a Cloud
Economy, Night Owls Press, No-
vember 2013. He is co-owner and
partner at Conjunctured Cowork-
ing, in Austin, Texas.
David H Walker
Head of Operations
David Walker creates environ-
ments that allow people to open
and shine. Davis is a serial creator
and entrepreneur. In 2007, he
directly experienced the dou-
ble-edged sword of solo entrepre-
neuriship, finding himself socially
isolated and resorting to working
from three coffee shops a day in
order to meet his needs for inspi-
ration and human connection.
In 2008, having recognized the
growing common need for stim-
ulating, community-driven work
environments, David launched
Austin’s first coworking space,
Conjunctured, which went on to
be a cultural and market leader in
a city of innovation.
David speaks regularly at confer-
ences and community events on
the subject of coworking and offers
his expertise through consulting
with a passion for authentic ex-
pression, personal empowerment,
and societal progress.
Tony Bacigalupo
Head of Community
Tony Bacigalupo has been an
active part of the coworking
movement since 2007. He is
cofounder and Mayor of New
Work City, a coworking space in
lower Manhattan, and has advised
and worked with countless other
communities in New York and
around the world, most notably
Tony Hsieh’s Downtown Project
and the Hive at 55. He’s the orga-
nizer of NYC’s largest coworking
Meetup, Coworking Community
NYC, with over 1,800 members.
He has also organized or co-or-
ganized a number of events and
educational programs, including
BarCampNYC and TEDxNWC.
He also co-authored a “I’m Outta
Here: How coworking is making
the office obsolete” in 2009. He’s
spoken at several conferences
including SXSW, Maker Faire, and
the Global Coworking Unconfer-
ence Conference, the Coworking
Europe Conference, and the Co-
working Australia Conference.
He’s currently focused on docu-
menting and pursuing the devel-
opment of interdependent work
models.
Maite Moreno Bosch
European Partner, Spain
Psychologist specialist in Or-
ganizations, Master in Human
Resources Management by EADA
and trainings at the best business
school of Barcelona - IESE and
ESADE, in matters of human
resources development, health
and safety, labor laws and social
security. 20 years experience in HR
management in medium and mul-
tinational companies of building,
industry, health and ICT areas.
Speaking three foreign languages:
English, French and Italian. Con-
sidered high potential by Pirelli for
three years, awarded as the best
responsible for HR development
by MC Associates and for an out-
standing job in GTECH
David Vilella Ballester
European Partner, Spain
I currently help run Neàpolis, a
living lab public agency based
in Vilanova i la Geltrú, close to
Barcelona focused on providing a
real-life test and experimentation
environment where users and
producers co-create innovations
in a trusted open ecosystem that
enables business and societal
innovations.
I love: building strong connec-
tions, creating things, problem
solving, team building, company
culture, making people laugh, and
lots of other things!
Especialidades:Business Develop-
ment, Strategy, Problem Solving,
Time Management, Marketing,
Gamification, Scrum Product
Owner, Multimedia
Team
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18. Thank you!
get in touch with us:
contact@conjunctured.com
Also, learn about our award-winning
initiative, Nomatik Coworking:
www.mixprize.org
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