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Defining a Startup Culture - Entrepreneurship 101

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As you build your startup team, it’s important to create a vision and develop a company culture. A strong culture will keep your employees engaged and excited to do their best to support the company's goals. What is culture and how do you define it? How can you inspire culture as a leader? Join us to hear from Shawn Mandel, Vice-President, Digital, TELUS, who used startup principles to lead a complete redesign of telus.com and reengineered the team’s culture to empower every member to experiment and make decisions fostering autonomy and ongoing innovation.

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Defining a Startup Culture - Entrepreneurship 101

  1. Start-up culture Shawn Mandel @ smbunk9 | TELUS digital
  2. “Culture eats strategy for breakfast” - Peter Drucker
  3. Culture…
  4. Why is culture important to start ups? re-sil-ience: The ability to bounce back when faced with adversity
  5. Intentionally defined culture should be linked to the mission and the values of the company1 But they must be communicated, memorable and “lived”2 This will provide the glue helping a company to sustain during the dynamic ups and downs of the start-up process 3 Intentionally define your culture…
  6. The Lab’s story
  7. Wait, what’s wrong?
  8. Enter Lean Startup
  9. We knew what we wanted
  10. And how to go about it
  11. “What would you attempt to do if you knew you could not fail?” - Robert Schuller
  12. Here’s your silver platter
  13. The lone nut The lone nut
  14. Involve your customers
  15. Lose the cubicles
  16. Cue the collaboration
  17. But not without its challenges
  18. In fact, we celebrate itIn fact, we celebrate it Protect your culture & celebrate failure
  19. Be consistent
  20. Don’t get too carried away Don’t get carried away – focus!
  21. Be Resilient Be Authentic Give More Than You Get Be Consistent Over-Communicate If you remember nothing else
  22. Its all about the journey

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