This document discusses the importance of having landing pages, squeeze pages, and lead generation strategies to build an email list and funnel visitors into sales. It recommends using dedicated pages for freebies and specific products to capture leads from various online sources like social media, blogs, ads. These pages should guide visitors through confirming subscriptions, consenting to privacy policies, and thanking them to help convert leads into customers.

1. LandingPage, SqueezePage, Lead
Generation

2. Why You Need One
• Build your list
• Sales funnel
• “The money is in the list”
• Make sales!

3. LeadGeneration
• Every page / post on your site
• Pop up
• Subtle sign up form
• Valuable freebie helps
• Add sales funnel

4. SqueezePage
• Dedicated page for one specific freebie
– Links from social media
– Blog post links
– FaceBook ads
– Google ads
• Top of your sales funnel

5. Landing Page
• Sales page
– One specific product
• Course
• Membership
• Coaching
• Detailed content

6. AdditionalPages
• “Nearly there” page
– Confirm subscription
• GDPR specific consent
• Thank you / download page

7. TargetMarkets
• New visitors
– Organic search
– Ad response
– Word of mouth (WOM) visitors

8. Decisions,Decisions
• Best for you
– Your site
– Your products
– Your audience
– Your desired outcomes

14. SUBSCRIBE ON YOUTUBE