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No industry has benefitted more from the digital revolution than the retail industry of Australia. Online retail in the region continues to expand at a rapid pace with total revenue in 2015 crossing a whopping $19 billion, 9% more than the preceding year. As the market expands continuously, it is also on a constant evolving phase as well. During its expansion over the last five years, the online retail industry in Australia changed the way retail operations are carried out. This can be gauged from the fact that 35% of ecommerce transactions by the end of 2015 were completed on mobile devices.























