Mobile Marketing
- 1. Mobile Marketing The Enterprise Center at Salem State Presented by Mark J. Reeves CLEARBOLD Online Marketing & Website Development
- 4. 2009: 300 millionapps downloaded
- 5. 2009: 300 millionapps downloaded 2010: FIVE BILLION apps downloaded
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- 7. 2009: 200,000 Foursquareusers 2010: FIVE MILLION Foursquare users
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- 9. 2010: 347% growth inTwitter Mobile usage
- 10. 2010: 347% growth inTwitter Mobile usage 200 MILLION Mobile Facebook users
- 11. 2010: 347% growthin Twitter Mobile usage 200 MILLION Mobile Facebook users 100 MILLION YouTube videos played on mobile, every day
- 12. 2010: 347% growthin Twitter Mobile usage 200 MILLION Mobile Facebook users 100 MILLION YouTube videos played on mobile, every day iPhone #1 camera on Flickr
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- 14. Angry Birds Purchased by12 MILLION
- 15. Angry Birds Purchased by12 MILLION Free version: 30 MILLION
- 16. Angry Birds Purchased by12 MILLION Free version: 30 MILLION Ad Revenue: $1M/Month
- 17. iPhone Android Blackberry Windows Other 7% 10% 27% 27% 29% Nov 2010 - Jan 2011
- 18. Smartphones PCs 101,000,000 0 Sales Q4 2010
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- 25. How do youadapt?
- 26. Duct Tape MarketingBlog: "The Web and digital interactivity now represents the center of the marketing universe...Today's marketer must view their marketing strategies and tactics with an eye on growing the online center and radiating beyond with spokes that facilitate most of the offline transactional functions that drive sales and service."
- 27. Duct Tape MarketingBlog: "The Web and digital interactivity now represents the center of the marketing universe...Today's marketer must view their marketing strategies and tactics with an eye on growing the online center and radiating beyond with spokes that facilitate most of the offline transactional functions that drive sales and service." "...While lead generation used to consist of broadcasting messages it must now rely heavily on being found in the right place at the right time."
- 28. Online = Mobile RightPlace, Right Time = Mobile Marketing
- 30. 3 ways toMobile-ize your site 1. Build an app 2. Build a mobile website 3. Use Responsive Web Design
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- 32. Can you justifyan app?
- 33. Can you justifyan app? 1. Multiple devices = multiple versions 2. App store approval 3. Expectations
- 34. 3 ways toMobile-ize your site 1. Build an app
- 35. 3 ways toMobile-ize your site 1. Build an app 2. Build a mobile website
- 36. Typical Website Web Page Title http://domain.com Google CMS
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- 38. Mobile Website: Optimize and GET OUT OF THE USER’S WAY
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- 47. Mobile Website: What aboutSmall Biz?
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- 49. Realtors • Coldwell Banker, Keller Williams
- 50. Realtors • Coldwell Banker, Keller Williams • ZipRealty • Zillow • Redfin
- 51. Realtors • Coldwell Banker, Keller Williams • ZipRealty • Zillow • Redfin • REALTOR.com • Boston.com
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- 54. Realtors • Tiny URL, http://rl.ty
- 55. Realtors • Tiny URL, http://rl.ty • http://rl.ty/123 goes directly to listing
- 56. Realtors • Tiny URL, http://rl.ty • http://rl.ty/123 goes directly to listing • Prompts user to save property by entering their email, sends them a confirmation
- 57. Realtors • Tiny URL, http://rl.ty • http://rl.ty/123 goes directly to listing • Prompts user to save property by entering their email, sends them a confirmation • User is now “stuck” on you
- 58. 3 ways toMobile-ize your site
- 59. 3 ways toMobile-ize your site 1. Build an app
- 60. 3 ways toMobile-ize your site 1. Build an app 2. Build a mobile website
- 61. 3 ways toMobile-ize your site 1. Build an app 2. Build a mobile website 3. Use Responsive Web Design
- 62. Typical Website Web Page Title http://domain.com Google CMS
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- 71. Mobile • Put strategy & content before design First • Focus on business goals & plan Manifesto better • Build a context-aware, flexible, extensible web platform • Reach more users
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- 79. How do weput our business on the map?
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- 81. Duct Tape MarketingBlog: "The local retailer must get their products and services featured in the new buying pattern and that clearly means being found online and on the mobile device."
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- 84. Foursquare • Check in at locations • Earn points & badges • Follow your friends’ activity and vice versa, within Foursquare • Share your activity & check-ins on social networks
- 85. Foursquare • Get exposure when people check into your location • Claim your venue and offer specials • Reward Regulars, Frequency intervals, Best customers, New customers
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- 93. Marketing is nowin our customers’ hands.