The document describes a marketing campaign for a heart valve clinic using the LM3S technology and website. The LM3S uses a proprietary software on the Microsoft Health Vault platform to manage patient information for multiple marketing campaigns. It collects data on campaign participation and outcomes. The Knowledge is Life website is central to the campaign and houses information on each program. It is linked from the hospital homepage. The goals of the heart valve campaign are seamless patient management and increasing brand loyalty. The LM3S system and multi-phase marketing strategy are intended to exceed these goals.

1. 1
EF Number Campaign

2. 2
LM3S Technology/Campaign Web Page
Emphasis
LM3S receives the first phase campaign marketing activity to include contact
information.
Depending on perspective patient status (confirmed for evaluation or not)
information flows into the brand awareness second phase marketing campaign.
Critical and a cornerstone to the second phase brand awareness campaign is the
proprietary Campaign Web site and its essential tabs and sources of information.
Campaign Web site is connected via a banner on the hospital website home
page. The banner is the Knowledge is Life logo with notation of individual
campaigns (heart valve, EF# and or others).

3. 3
LM3S Structure Components
A proprietary software program layered on top of the award
winning Microsoft Health Vault platform.
•Provides real time management of patients involved in a case study (i.e. Heart Valve Clinic).
• Keeps patients tethered to HCA with on-going marketing campaigns.
• Allows The Innovatio Group to initiate, measure and manage multiple marketing campaigns at one
time.
• Provides integral marketing data relating to each individual campaign.
The PHR component allows:
• Allows patient management of personal health information.
• Communication platform for patients, physicians and specialists in real time.
• Protects confidential patient information.
• Fully HIPAA compliant with industry awards for safety.

4. 4
Website Linkage
The homepage will have a banner for “Knowledge is Life” referencing all
of the individual campaigns the hospital is engaged in (EF#, Heart Valve).
When accessed, the viewer will immediately move from the hospital
homepage to the Knowledge is Life home page.
The LM3S measurers access to the site, time allocated to positions on the
site, and all essential data so as to effectively measure the cost of return
on each activity (be it media tactic, sign up per dollar spent, ratio cost to
revenue, ROI, or over all project internal rate of return).

5. 5
Website Linkage
The Knowledge is Life website is the primary tactical contact with all
participants. It is also critical to the second phase brand awareness
campaign.
At this location patients can find essential information per each campaign.
The site is designed to illustrate the humanistic side of the campaign (the
common man who has experienced uncommon moments will be illustrated
as well as spoken via a video) which anchors the first phase campaign
marketing initiative.
The data collected and all contact information received is maintained within
the LM3S.There are tabs for each campaign which when clicked on will
convey essential facts and criteria for the campaign including contact
information. The site will be perpetually edited based on results and current
activity. It will mirror all tactics utilized in the field.

6. 6
Heart Valve Campaign
Goals:
Seamless management of all patient activity from consult to a therapy event.
Inter communication offers all necessary data as well as summation of events to each of the critical
participant. Brand loyalty with the primary physician/cardiologist as well as the patient.
A secondary goal is having systems available to confirm all activity (patients in system, status of
each per calendar of personal events, projections for next year to five years to name only a few
criteria) for potential use by vendors and suppliers to the hospital.
Solution:
The LM3S combined with The Innovatio Group first phase Heart Valve (for existing
doctors/patients) marketing strategy combined with the second phase brand awareness campaign
(second phase includes solicitation of new doctors and their practices) will not simply meet the
goals mandated but continue to exceed them.

7. 6
Heart Valve Campaign
Goals:
Seamless management of all patient activity from consult to a therapy event.
Inter communication offers all necessary data as well as summation of events to each of the critical
participant. Brand loyalty with the primary physician/cardiologist as well as the patient.
A secondary goal is having systems available to confirm all activity (patients in system, status of
each per calendar of personal events, projections for next year to five years to name only a few
criteria) for potential use by vendors and suppliers to the hospital.
Solution:
The LM3S combined with The Innovatio Group first phase Heart Valve (for existing
doctors/patients) marketing strategy combined with the second phase brand awareness campaign
(second phase includes solicitation of new doctors and their practices) will not simply meet the
goals mandated but continue to exceed them.