Micro-Scholarship, What it is, How can it help me.pdf
What kind of media institution might distribute your media product and why?
1. What kind of media institution
might distribute your media
product and why?
2. I will not be using “IPC” to publish my magazine, as I
have chosen a different publishing house, but I
could.
This is because in the “Young Men & Music” section,
they publish the following:
• Mousebreaker
• NME
• Nuts
• Uncut
None of the above are similar to my genre.
3. I will not be using “Musicmags” to publish my
magazine, as I have chosen a different publishing
house, but I could if I wanted to.
This is because the magazines that “Musicmags”
publish are the following:
• Altpress
• Futureus
• Sound On Sound
• Jazz Times
None of the above are similar to my genre.
4. I will not be using “Bauer Media” to publish my
magazine. This is because the magazines that “Bauer
Media” already publish the following:
• Mojo
• FHM
All of the above are magazines that are similar to
my genre and would therefore be the reason as to
why I will not use “Bauer Media” to publish my
magazine. This will create to much
competition within the publishing house.
6. “Condé Nast”:
• Do not sell magazine similar to my genre
(therefore there will be no competition within
the publishing house)
• Financial benefits
• Will not take current audience from current
magazines
• Help the publishing house attract a larger
audience
8. I aim to distribute my magazine in all shops,
including corner shops, and stalls.
This will therefore enable me to compete against my
competitors which have similar genres to mine.
9. My magazine will be sold at eye-level is shops such
as „WHSmith‟, „Sainsbury‟s‟ and corner shops such as
„Costcutter‟, „Nisa‟ and „Londis‟
This this is because these are places where the target
audience are to purchase magazines from.
10. I will also encourage my target audience to
subscribe to the magazine, this is so that they can be
up-dated at all time through mobile apps.
This will also help me determine what periods of the
year the most sales are made, and the effect this has
on the magazine.
