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Blogs, Media And The Classroom


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A brief presentation about multimedia and teaching.

Published in: Education, Technology
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Blogs, Media And The Classroom

  1. 1. Blogs, Media and the Classroom Dr. Peter Cullen Faculty of Foreign Languages and Literature University of Urbino Carlo Bo Parliamo di Didattica University of Urbino 2008
  2. 2. Marshall McLuhan: Understanding Media <ul><li>Canadian media theorist </li></ul><ul><li>“ Understanding Media: The Extensions of Man” (1964) </li></ul><ul><li>Media are extensions of human senses </li></ul><ul><li>Lectured via TV to more than 400 students in 1964 </li></ul>McLuhan: 1911-1980
  3. 3. Marshall McLuhan: Understanding Media <ul><li>The extension operates as a ratio between environmental input and human perception. </li></ul><ul><li>The extension can become out of proportion to the perception, becoming itself the message. </li></ul><ul><li>The media is the message </li></ul><ul><li>Media may also amputate human perception. </li></ul>
  4. 4. What is Communication? The language process uses a code to communicate a message from a producer to a receiver – but: Each variable depends on its relationship to the other variables for understanding to happen. Producer code message communication receiver understanding Feedback loop at each stage MEMORY
  5. 5. Understanding Media in Learning <ul><li>The multi-media classroom: </li></ul><ul><li>Many forms of media, to facilitate communication of </li></ul><ul><li>MESSAGE </li></ul><ul><li>Multimedia classrooms became fundamental to North American teaching qualifications by 1996 </li></ul><ul><li>History </li></ul><ul><li>Language </li></ul><ul><li>Sciences </li></ul><ul><li>Math, etc., etc., etc. </li></ul>
  6. 6. Understanding Media in Learning <ul><li>The multi-media classroom: </li></ul><ul><li>Dual-code learning </li></ul>
  7. 7. Multi-media and the Message Classroom problems: learning styles time/schedule space/distance to message
  8. 8. Today Multi-Media = Digital Media <ul><li>Digital media changes our access to memory. </li></ul><ul><li>Portable and easily transferrable memory </li></ul><ul><li>Network structure is the key </li></ul><ul><li>Goal: Many to many communication of message </li></ul>ACCESS TO INFORMATION
  9. 9. Today Multi-Media = Digital Media <ul><li>Distance education </li></ul><ul><li>Digital media allows much greater access </li></ul><ul><li>But which formats work? </li></ul><ul><li>These questions have practical and cultural answers. </li></ul>
  10. 10. Today Multi-Media = Digital Media <ul><li>Many to Many communication drives wiki-learning </li></ul><ul><li>Wikipedia </li></ul><ul><li>Wikimedia </li></ul><ul><li>Youtube </li></ul><ul><li>Slideshare </li></ul><ul><li>Facebook </li></ul><ul><li>Myspace </li></ul><ul><li>Blogger </li></ul><ul><li>Wordpress Skype </li></ul>
  11. 11. Understanding Media in Teaching Jukka Korpela (U Helsinki Network IT spec.  2001) Language differences. On the Internet, for example, the lingua franca is badly written and poorly understood English . Some people use it as their native language; other learned some of it from various sources. In any case, whatever you say will be interpreted in a myriad of ways, whether you use idiomatic English or not.
  12. 12. Understanding Media in Teaching <ul><li>Cultural differences. </li></ul><ul><li>Whatever you assume about the recipients of your message - the wider the audience, the more of them will fail to meet your assumptions. </li></ul><ul><li>On the Internet, this virtually guarantees you will be misunderstood. What you intend to say as a neutral matter of fact will be interpreted (by different people) as a detestable political opinion, a horrendous blasphemy, and a lovely piece of poetry. </li></ul>
  13. 13. Understanding Media in Teaching Intercultural communication is about learning to understand message across cultural histories. Assumption Belief Participation
  14. 14. Understanding Media in Teaching <ul><li>Personal differences. </li></ul><ul><li>Any assumption about the prior knowledge on the subject matter fails for any reasonably large audience. </li></ul><ul><li>Problems of </li></ul><ul><li>time </li></ul><ul><li>energy </li></ul><ul><li>learning background/culture </li></ul><ul><li>priority </li></ul><ul><li>equipment </li></ul>
  15. 15. Understanding Media in Teaching <ul><li>Blogging: </li></ul><ul><li>Managed many to many communication. </li></ul><ul><li>Functions: </li></ul><ul><li>Posting </li></ul><ul><li>Specific resource or topic pages </li></ul><ul><li>Media upload </li></ul><ul><li>Links to other web-sites or blog </li></ul><ul><li> </li></ul>
  16. 16. Media and Learning: Food for Thought <ul><li>Blogs, online, multimedia: </li></ul><ul><li>permit relative and selective participation </li></ul><ul><li>learning on demand requires greater </li></ul><ul><li>organisational skills on the part of the student </li></ul><ul><li>accentuate the personal consumption of message: </li></ul><ul><li>culture </li></ul><ul><li>language </li></ul>