The Seven Wonders of China's Mobile World

1. The seven wondersChina’s mobile worldmLearnCon 2013 Session 907  Bringing mLearning to ChinaBy C. Keiko Funahashi  keiko@ckeikofunahashi.comof

2. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiActive iOS/Android Devices250,000,0002

3. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiSmartphone = iPhone in China?一二三四五六七 4How are things going, Android?App Store & Google Play in business?Do people pay for apps?Let’s integrate SNS!Let’s have Youtube videos!What, Where, When, Why of app users

4. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiSMARTPHONE = IPHONEIN CHINA?一

5. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko Funahashi1 6

6. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko Funahashi1 7

7. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiSmartphone Market Share by Price13.7%40.4%46.3%$160$4008

8. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiCoolpad 5211 from Yulong Computer$909

9. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiHuawei C8813$16010

10. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiLenovo A706$21011

11. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiXiaomi M2$32012

12. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiSamsung Galaxy SIII$52013

13. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiiPhone 5 (16GB)$86014

14. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiSmartphone BrandsSamsungAppleLenovoSonyHuawei12345ChinaWorldwide15SamsungYulong ComputerHuaweiLenovoApple

15. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiSmartphone Domestic Brands68%16

16. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiHOW ARE THING GOING,ANDROID?二

17. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiSmartphone Market Share From2012 Q418

18. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiGalaxy SIII Xiaomi M2 Lenovo A706 Huawei C8813 Coolpad 5211High ($520) Mid ($320) Mid ($210) Low ($160) Low ($90)4.8” 4.3” 4.5” 4.5” 4.0”2012 2013 2013 2013 20131280x720 1280x720 854x480 854x480 320x480SamsungExynos 4212QualcommAPQ8064Qualcomm 8225Q SnapdragonMSM8625SnapdragonMSM7625A1.4 GHz 1.5 GHz 1.2 GHz 1.2 GHz 1.0 GHz16 GB1 GB RAM16GB2 GB RAM4GB1 GB RAM4 GB1GB RAM1 GB512 MB RAMAndroid 4.0 Android 4.1 Android 4.1 Android 4.1 Android 2.3Android Smartphone Examples19

19. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiAPP STORE & GOOGLE PLAYIN BUSINESS?三

20. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko Funahashi21

23. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiAndroid Markethttp://apk.hiapk.com/24

24. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko Funahashi91 Assistanthttp://zs.91.com/25

26. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiDO PEOPLE PAY FOR APPS?四

27. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiPaying for apps?But all the apps are free. Mr. Wang, late 20’s, Android phone user28

28. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiApps purchased per month49%39%29$0$1.50$8.00

30. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiLET’S INTEGRATE SNS!五

31. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiofF

34. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiLET’S INTEGRATE SNS!五

35. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiSocial Login36

36. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiSocial Media IntegrationAgnitus37

37. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiReconsider…FacebookGoogle+TwitterLinkedinMicrosoft acct38Do consider…

38. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiReconsider…FacebookGoogle+TwitterRenren.comPengYou.comKaixin001.com39Do consider…

39. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiReconsider…FacebookGoogle+TwitterSina WeiboTencent WeiboTencent QQWeChat40Do consider…

40. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiLET’S HAVE YOUTUBE!六

41. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko Funahashi3rd Party Service IntegrationToontastic42

42. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko Funahashi3rd Party ServiceIntegrationGoodreader43

43. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiReconsider…YoutubeVimeoLocal video sites§  Youku.com§  Tudou.com44Do consider…

44. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiReconsider…Google Baidu.comBing.comYahoo.com(not .hk or .tw)45Do consider…

45. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiReconsider…Google DriveGoogle DocsDropboxSugarsyncSkydriveBox.comEvernote46Do consider…

46. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiTools47

47. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko Funahashi48Tools

49. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiWHAT, WHERE, WHEN, WHYOF APP USERS七

50. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiWhat : Frequently Used Apps1.  Social/Communication (IM, weibo etc.)2.  System tools (Browser, security)3.  News4.  Games5.  Navigation/Maps6.  Media (Music, video)7.  Online shopping8.  Reading/Education9.  App tools (Battery monitor etc.)10. Photo …51

51. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiWhere & When#352

52. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko Funahashi#2Where & When53

53. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko Funahashi#1Where & When54

54. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiHow long< 3 min59%55

55. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiHigh-, mid-, low-price range phones一二三四五六七 Diverse local Android phone optionsDomestic app distribution servicesLocalized monetization strategiesChinese SNS’sSome services blocked in ChinaThey love apps & are serious about learning

56. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko Funahashi谢谢Friends in ShanghaiMr. Henry Fong, CEO of Yodo1, Beijing, Chinaacknowledgements

57. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiReferencesSlides 2: “China surpasses US as biggest market for Apple, Android devices” Feb 18, 2013 on Apple Insiderhttp://appleinsider.com/articles/13/02/18/china-surpasses-us-as-biggest-market-for-apple-android-devicesSlide 8: “Update on the market for smartphones and mobile security Q4 2012“ by Sino Market Researchhttp://www.sino-mr.com/cn/uploadfile/20130305174551328.pdfSlide 8: “Apple, Samsung’s next critical play: Affordable smartphones” April 29, 2013 on CNEThttp://news.cnet.com/8301-1035_3-57581775-94/apple-samsungs-next-critical-play-affordable-smartphones/Chinas gross national income per capita totaled $4,940/year in 2011, World Bankhttp://en.wikipedia.org/wiki/List_of_countries_by_GNI_(nominal,_Atlas_method)_per_capitaSlide 13: http://product.yesky.com/product/787/787691/param.shtmlSlide 12: http://product.yesky.com/product/782/782972/param.shtmlSlide 11: http://product.yesky.com/product/829/829938/Slide 10: http://product.yesky.com/product/824/824086/Slide 9: http://product.yesky.com/product/832/832958/Slide 15, 16: “Apple grabs No.5 spot in growing Chinese smartphone market” May 9, 2013 on Apple Insiderhttp://appleinsider.com/articles/13/05/09/apple-grabs-no-5-spot-in-growing-chinese-smartphone-market

58. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiSlide 15, 16: “Smart mobile device shipments exceed 300 million in Q1 2013” May 9, 2013 on Canalyshttp://www.canalys.com/newsroom/smart-mobile-device-shipments-exceed-300-million-q1-2013Slide 18: “Update on the market for smartphones and mobile security Q4 2012“ by Sino Market Researchhttp://www.sino-mr.com/cn/uploadfile/20130305174551328.pdfSlide 24: http://apk.hiapk.com/Slide 25: http://zs.91.com/Slide 26: “How to publish western smartphone games in China – Youtube video of Yodo1’s GDC 2013 talk” April 3, 2013http://www.yodo1.com/how-to-publish-western-smartphone-games-in-china-gdc-henry-fong-yodo1Slide 26: ”Android app stores of China: What western mobile game developers need to know” April 23, 2013 on Gamasutrahttp://www.gamasutra.com/blogs/HenryFong/20130423/19101/Android_App_Stores_of_China_What_Western_Mobile_Game_Developers_Need_to_Know.phpReferences

59. mLearnCon 2013  Bringing mLearning to China: The Seven Wonders of China’s Mobile World  By C. Keiko FunahashiSlide 29: “Distribution of monthly expenditure on mobile apps in China in 2012” by Dratio Internet Data Servicehttp://www.dratio.com/uploadfile/2012/0427/20120427022842778.pdfSlides 38-40: “5 things you need to know about Chinese Social Media” October 25, 1012 on Forbeshttp://www.forbes.com/sites/ciocentral/2012/10/25/5-things-you-need-to-know-about-chinese-social-media/Slide 48: http://greatfirewallofchina.org/Slide 47: https://en.greatfire.org/Slide 49: http://en.wikipedia.org/wiki/List_of_websites_blocked_in_the_Peoples_Republic_of_ChinaSlide 51-54: “Distribution of monthly expenditure on mobile apps in China in 2012” by Dratio Internet Data Servicehttp://www.dratio.com/uploadfile/2012/0427/20120427022842778.pdfSlides 55: “UMENG Insight Report: China mobile internet 2012 review” March 2013 by UMENGhttp://tip.umeng.com/uploads/data_report/q3_2012_english.pdfReferences