2. Profile : Kunihiro Maeda
2
CEO of Unique ID Inc., and Quantum ID Inc. Specially Appointed Researcher of Osaka
School of International Public Policy at Osaka University, Visiting Fellow of Tokyo University,
Part-time lecturer of Tamagawa University. Part-time lecturer of Graduate School of Arts
and Design at Onomichi University.
I made SNS with my friend in 1996. It was called "Human Web". Maybe it was First SNS in
Japan. In 1998, They tried to make another version “Small World Connection” as work of
art. We sent their works to multi-media competition “Ars Electronica” in Australia. And They
entered it Digital Be-in in USA. We went to San Francisco for presentation. Our work won
the praise of early adapter, just as art. In 2001, We tried to make commercial web site
“Kanshin Kukan(Interest Community)”. Our work won the praise of early adapter in Japan.
We got “Good Design award” in 2001 and he got Web Creation Award in 2006 as a pioneer
of Japanese CGM(Consumer Generated Media=Social Media).
Now I’m is interested in ICT for peace, Humanitarian Technology(Critical Infrastructure,
Drone, not only web technology), Cyber Warfare, Cyber Intelligence and Collective
Intelligence for Human Security.
3. What the Service Management is? from IT venture viewpoints
3http://president.jp/articles/-/9094
スティーブ・ジョブズと禅 PRESIDENT 2011年12月5日号
4. What the Service Management is? from IT venture viewpoints
4
サービス経営（Service Management）とは、多様な消費者の視点を結びつけ新しいニーズを紡
ぐサービスの科学的手法（Service Science）であり、マッチング技術である。また同時に求めら
れているのは、IT時代における顧客コミュニティとの対話のスキルである。ソーシャルメディアの浸
透によって、消費者の個人情報が大量に得られると同時に、消費者の情報発信能力も磨かれ、経営
者が顧客に向けてダイレクトかつリアルタイムにコミュニケーションするタレントも必要とされてい
る。そもそもサービスとは顧客に対する目に見える付加価値を通じたロイヤリティ（共感）の獲得
であり、潜在的ニーズの可視化（おもてなし）にある。
5. Steve Jobs' 2005 Stanford Commencement Address
5https://www.youtube.com/watch?v=FrvkCS0ZGPU
6. Jobs Official Trailer (2013) - Ashton Kutcher Movie HD
6
The story of Steve Jobs' ascension from college dropout into one of
the most revered creative entrepreneurs of the 20th century.
The Movieclips Trailers channel is your destination for hot new
trailers the second they drop. Whether they are blockbusters, indie
films, or that new comedy you've been waiting for, the Movieclips
Trailers team is there day and night to make sure all the hottest
new movie trailers are available whenever you need them, as soon
as you can get them. All the summer blockbusters, Man of Steel,
Oblivion, Pacific Rim, After Earth, The Lone Ranger, Star Trek
Into Darkness and more! They are all available on Movieclips
Trailers.
In addition to hot new trailers, the Movieclips Trailers page gives
you original content like Ultimate Trailers, Instant Trailer Reviews,
Monthly Mashups, and Meg's Movie News and more to keep you
up-to-date on what's out this week and what you should be
watching.
https://www.youtube.com/watch?v=FrvkCS0ZGPU
7. Famous companies startups from garage
7
今や巨大企業となったAppleやGoogleを始め、ヒューレードパッカード（HP）などの有名IT企業は
なぜ西海岸のシリコンバレーに集まっているのか？上記3社が自宅のガレージからスタートしたのも
有名な話である。スタンフォード大学の卒業式で行った故スティブジョブズ氏の映像を見ながら、シ
リコンバレーの背後にある人脈やお金、バイタリティの原動力が何なのかを知る。この講義の趣旨は、
プロシューマーと呼ばれる能動的な消費者・専門家コミュニティが彼らの躍進を支えた史実を知るこ
とで、今後の企業と顧客対話の価値について理解することが目的。
http://www.slideshare.net/SalmanAhmad2/famous-companies-startups-from-garage
8. Steve Jobs' 2005 Stanford Commencement Address
8
https://www.youtube.com/watch?v=VyzqHFdzBKg
https://www.youtube.com/watch?v=Hd_ptbiPoXM
Drawing from some of the most pivotal
points in his life, Steve Jobs, chief
executive officer and co-founder of Apple
Computer and of Pixar Animation Studios,
urged graduates to pursue their dreams
and see the opportunities in life's
setbacks-- including death itself-- at
Stanford University's 114th
Commencement on Sunday in Stanford
Stadium.
『アカデミックキャピタリズムを超えて：
アメリカの大学と科学研究の現在』
NTT出版、2010年.
9. Apple Macintosh Think Different 1984 Super Bowl Commercial
9
1984は、1984年1月22日の第18回スーパーボウルの
テレビコマーシャルとして初放映された、リドリー・ス
コット監督のアップルコンピュータのMacintosh用テレ
ビCMである。ジョージ・オーウェルのSF小説『1984
年』を元にしている。
色のないディストピア的な世界。灰色の服を着た人々が
テレスクリーンに向かい、全体主義的な社会の達成を称
賛するビッグ・ブラザーの演説を聴いている。そこへ、
カラフルな陸上競技のユニホームを着た若い女性が、ハ
ンマーを持って警察に追われながら走り寄り、スクリー
ンに向けてハンマーを投げつけ爆発させる。
最後のナレーション「1984年1月24日、アップルコン
ピュータはマッキントッシュを発表します。そして我々
は、今年1984年が『1984年』に描かれているような
年にならないことを、お目にかけましょう…」
Aired only once on January 22, 1984, Apple introduced the
Macintosh computer to a global audience for the Super Bowl in
what is considered one of the most famous television
commercials in history.https://www.youtube.com/watch?v=l3jjKuTAPHA
10. Think Different : TBWA Chiat Day's iconic tv commercial for Apple
10
==========英語版
Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square hole. The ones who see things
differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify
them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some
may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the
ones who do.
==========アップルが日本語版で使った訳
クレージーな人たちがいる。反逆者、厄介者と呼ばれる人たち。四角い穴に丸い杭を打ち込むように、物事をまるで違う目で見る人た
ち。彼らは規則を嫌う。彼らは現状を肯定しない。彼らの言葉に心を打たれる人がいる。反対する人も、称賛する人もけなす人もいる。
しかし、彼らを無視することは誰にもできない。なぜなら、彼らは物事を変えたからだ。彼らは人間を前進させた。彼らはクレージー
と言われるが、私たちは天才だと思う。自分が世界を変えられると本気で信じる人たちこそが、本当に世界を変えているのだから。
https://www.youtube.com/watch?v=TX173u2Ry7A
11. Apple Knowledge Navigator Video (1987)
11
Apple produced several concept videos showcasing the idea. All of them
featured a tablet style computer with numerous advanced capabilities, including
an excellent text-to-speech system with no hint of "computerese", a gesture
based interface resembling the multi-touch interface later used on
the iPhone and an equally powerful speech understanding system, allowing the
user to converse with the system via an animated "butler" as the software
agent.
In one vignette a university professor returns home and turns on his computer,
in the form of a tablet the size of a large-format book. The agent is a bow-tie
wearing butler who appears on the screen and informs him that he has several
calls waiting. He ignores most of these, from his mother, and instead uses the
system to compile data for a talk on deforestation in the Amazon Rainforest.
While he is doing this, the computer informs him that a colleague is calling, and
they then exchange data through their machines while holding a video based
conversation.
In another such video, a young student uses a smaller handheld version of the
system to prompt him while he gives a class presentation on volcanoes,
eventually sending a movie of an exploding volcano to the video "blackboard".
In a final installment a user scans in a newspaper by placing it on the screen of
the full-sized version, and then has it help him learn to read by listening to him
read the scanned results, and prompting when he pauses.
The videos were funded and sponsored by Bud Colligan, Director of Apple's
higher education marketing group, written and creatively developed by Hugh
Dubberly and Doris Mitsch of Apple Creative Services, with technical and
conceptual input from Mike Liebhold of Apple's Advanced Technologies Group
and advice from Alan Kay, then an Apple Fellow.[1] The videos were produced
by The Kenwood Group in San Francisco and directed by Randy Field. The
director of photography was Bill Zarchy. The post-production mix was done by
Gary Clayton at Russian Hill Recording for The Kenwood Group. The product
industrial design was created by Gavin Ivester and Adam Grosser of Apple
design. The Knowledge Navigator video premiered in 1987 at Educom, the
leading higher education conference, in a keynote by John Sculley, with demos
of multimedia, hypertext and interactive learning directed by Bud Colligan.
https://www.youtube.com/watch?v=umJsITGzXd0
https://www.youtube.com/watch?v=yc8omdv-tBU
12. Kay, Alan C, A Personal Computer for Children of All Ages (1972)
12
