This document explores the role of social media in public health. It defines public health and social media, and outlines why people use social media. It provides examples of how different organizations, including governments, NGOs, physicians and patients, are using social media tools like blogs, Twitter, social networking sites, and mobile technologies. The document discusses barriers to social media use in public health like digital divides, and the role of organizations like PAHO in supporting member states. It argues that engaging people where they are online is key to success, and provides low-cost case studies of health organizations innovating with tools like video, mobile technologies and crowdsourcing.
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To tweet or not to tweet? : Exploring the use of Social Media for [public] health
1. To tweet or not to tweet? :Exploring the role of social media for [public] health Francisco Grajales (@ciscogiii)
2. This is an extended slide deck from what was presented by the author at PAHO on November 28th, 2009.The webcast can be seen athttp://ow.ly/Ghrp
3. Sneak preview What is Public Health? What is Social Media? Why do people use Social Media? Blogs Twitter (Microblogs) Mashups mHealth
4. Public health: The approach to medicine that is concerned with the health of the community as a whole; three of its core functions include: 1. The strategic formulation and prioritization of health policies and interventions that improve the overall health of the community; 2. The evaluation of health services, health promotion and disease prevention programmes to ensure equitable, cost-effective care; and 3. The monitoring and assessment of the community and at-risk-individuals.
5. Social media is information designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques that do not require a technical background. It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Social media can be said to have three components: 1.Concept (art, information, or meme). 2.Media (physical, electronic, or verbal). 3.Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication).
52. 4 and 5 G allow the emminence of the late start with realtime telemedicine and elearning mHealth - The Future Waterproof Solar 4-Way Bidirectional Video
76. Case Study 3: Three Things To Know About and Stent Advert $7500 investment for video Generated over 160,000 views and almost 1000 comments Increased the number of site hits for company by >180% www.thespanner.com
82. Stakeholder Barriers Other Barriers Policy Digital divide Digital sovereignty and governance Complexity in the removal of false information posted by third parties. Privacy, confidentiality and anonymity Identity management Fusion of professional and personal identities. Consumer protection Moral and ethical obligations Information quality
83. PAHO’s Role Support member states with strategies that work 2. Train staff and strategically deploy Social Media 3. Develop partnerships with stakeholders 4. Don’t reinvent the wheel
85. The continuation to this slide deck can be found at: www.slideshare.net/kclauson To tweet or not to tweet: Exploring the role of social media in public health: Part II Kevin A. Clauson, Pharm.D. Associate Professor