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Using Social Media in (Evidence-Based Emergency) Medicine: A Primer for Practitioners

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This was an invited keynote presented at the Quebec Emergency Physician Association (AMUQ) Conference in Montreal on October 28th, 2011.

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Using Social Media in (Evidence-Based Emergency) Medicine: A Primer for Practitioners

  1. 1. Using  Social  Media  in      (Evidence-­‐Based  Emergency)   Medicine:   A  Primer  for  Prac<<oners Francisco Grajales Francisco  Grajales  |@Ciscogiii Christian Assad Chris3an  Assad  |@Chris3anAssad
  2. 2. While working in the Emergency Room...
  3. 3. Objec<vesBy  the  end  of  this  session  you  will  have  an  understanding  of:1. The  different  types  of  social  media,  and  how   they  are  being  used  in  a  medical  context.2. How  social  media  may  be  used  to  support   evidence  based  (emergency)  medical  prac3ce.3. Risk  mi3ga3on  in  the  everyday  use  of  social   media.
  4. 4. Time  Allotment 50  minutes:  Slide  Presenta3on 10  minutes:  Break 30  minutes:  Ques3ons 30  minutes:  Prac3cal  Component Total  Session:  120  Minutes
  5. 5. Background Moore’s  Law   Q  18  Months =   X2  Processing  PowerREFERENCE: http://www.itu.int/ITU-D/ict/statistics/
  6. 6. EBM:  SackeK  Defini<on“The  conscien<ous,  explicit  and  judicious  use  of  current  best  evidence  in  making  clinical  decisions  about  about  the  care  of  individual  pa<ents”
  7. 7. Types  of  Social  MediaBlogsMicroblogsWikisSocial  +  Professional  NetworkingMedia  (Photo  +  Video)  SharingOthers  (Mashups,  Social  Bookmarking,  etc)
  8. 8. Social  Media:  Defini<onThe use of web-based andmobile technologies toturn communication intoan interactive dialogue. REFERENCE: http://en.wikipedia.org/wiki/Social_media
  9. 9. Understanding  Social  MediaSocial  media  have  different  meanings  to  different  people,  depending  on  their  state  of  mind.
  10. 10. Physicians  &  Social  Media 51%  Have  a  Facebook  Account 17%  Have  a  LinkedIn  Account 12%  Have  a  TwiKer  Account 7%  Have  a  BlogReference: http://www.slideshare.net/prich/canadian-physicians-and-social-media-a-survey
  11. 11. Physicians  &  Social  Media 80%  Believe  Social  Media  pose   professional  and  legal  risks 49%  Believe  Social  Media  help  pa<ents   gain  a  sense  of  community 44%  believe  Social  Media  are  of  liKle   value  to  prac<ce Few  use  their  Social  Media  for   professional  purposesReference: http://www.slideshare.net/prich/canadian-physicians-and-social-media-a-survey
  12. 12. We  need  to  bring  physicians  up  to  speed...
  13. 13. Blog:  Defini<onAn  easy-­‐to-­‐publish  website  where  authors  post  informa<on  and  other  digital  media  in  sequen<al  order.A  Blog  is  short  for  web-­‐log
  14. 14. Blog:  Examples
  15. 15. Microblogs:  Defini<on A  plaaorm  for  informa<on   dissemina<on,  social  networking,   and  real<me  communica<on.  TwiKer  is  a  <ny  blog  service  that  allows  networks  of  users  to  share  updates  of  140  characters.
  16. 16. Hashtags:  Hash  what?A  way  to  code/curate  tweets  so  that  others  can  find  them  more  efficiently #AMUQ|  #MDChat #HCSM  |  #Med20
  17. 17. Microblogs: Examples
  18. 18. Wikis:  Defini<onAn  (open  or  protected)  website  where  content  is  collected,  edited,  &  supplemented  with  other  rich  media  (eg,  videos,  photos,  etc).  
  19. 19. Wikis: Example
  20. 20. Ask Dr. Wiki
  21. 21. Media  Sharing  Sites:  Defini<onWeb-­‐based  services  that  allow  the  pos<ng  of  (one  or  more)  videos,  photos,  slide  decks  and  other  similar  media.  
  22. 22. Media Sharing: Examples
  23. 23. Social Networking Service An  online  service,  plaorm,  or  site  that  focuses  on   social  rela3ons  among  people,  who,  share  interests,   ac3vi3es,  or  other  social  a]ribute.   A  social  network  service  consists  of  a  representa3on  of   each  user  (o^en  a  profile),  his/her  social  links,  and  a   variety  of  addi3onal  services.
  24. 24. Facebook: examples
  25. 25. Linked In: Def (prof networking)
  26. 26. Research
  27. 27. Research: 2
  28. 28. Research: 2
  29. 29. Research: 2
  30. 30. Research: 2
  31. 31. Research: 4
  32. 32. Research: 4
  33. 33. Research: 4
  34. 34. Research: 4
  35. 35. Research: 3
  36. 36. Research: 3
  37. 37. Research: 3
  38. 38. Research: 3
  39. 39. Other   [Randomly]Important  and   Useful  Tools
  40. 40. Cochrane
  41. 41. RSS: Examples
  42. 42. Videoconferencing
  43. 43. Podcasts  /  Screencasts
  44. 44. Collabora<on
  45. 45. Google Docs: Example
  46. 46. Google Calendar: Example
  47. 47. Google Forms: Example
  48. 48. Google Alerts
  49. 49. Dropbox: Example
  50. 50. Mul<-­‐User  Virtual   Environments
  51. 51. Podcast/screencast def
  52. 52. GoogleFlu
  53. 53. Doodle
  54. 54. World Time
  55. 55. EmpoweredEngaged  in  their  careEmancipatedEqual  partners  in  care
  56. 56. Crowdsourcing
  57. 57. N
  58. 58. Gadgets
  59. 59. HON  &  MedBlogger  Code
  60. 60. Myths
  61. 61. Social  Media  is  New
  62. 62. Social  Media  is  Useless
  63. 63. Social  Media  are  Good
  64. 64. Professionalism
  65. 65. Professionalismexample 2: nursing
  66. 66. Security
  67. 67. Privacy
  68. 68. Mi<ga<ng   Risk
  69. 69. Rules  of  Engagement 1. Be  authen<c 2. Maintain  professionalism 3. Have  fun  and  don’t  let  the   fear  of  the  unknown  stop  you 4. Ask  for  help 5. Focus,  grab  aKen<on,  engage   (the  dragonfly  model)
  70. 70. What  is  appropriate?
  71. 71. Are  145  characters   enough?
  72. 72. #Ques<ons
  73. 73. Discussion
  74. 74. Cisco  |  Ciscogiii  |  cisco@franciscograjales.comChris3an  |Chris3anAssad  |  chris3anassad@gmail.com

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