Turkey's Fast Growing Fashion Apparel Retailer

1. Company Presentation
Turkey’s Fast Growing Fashion Apparel Retailer
MenMen
Wo
Men
Wo
Men
BoysBoys GirlsGirls KidsKids
‘‘The most assertive apparel of your garderobe’’

2. WHO WE ARE
KOTON is the leading fashion apparel retailer in Turkey with over
280 stores and 230,000 sqm retail space, offering high fashion
content and a local touch in women, men, kids and accessories
collections. Koton was founded in 1988 by Yılmaz Yılmaz and
Gülden Yılmaz with its first store in İstanbul. Koton also operates
over 160 stores in 25 countries, as part of its ambition to become a
global brand. The company employes more than 9600 people.

3. VISION
MISSION
Our vision is to become a
worldwide known fashion
apparel brand
Our mission is to connect to
people of all age, fashion
conscious individuals through
our trendy, enjoyable and
inspiration design collections

4. COMPANY MİLESTONES

5. COMPANY AWARDS
MAPIC CANNES 2008 RETAIL SUCCESS STORY AWARD
ERNST & YOUNG ENTERPRENEUR OF THE YEAR AWARD TURKEY/MONTE CARLO 2009
WORLD RETAIL CONGRESS SPAIN 2009
EKONOMIST TURKEY 2009 WOMAN ENTERPRENEUR OF THE YEAR AWARD
COUNCIL OF SHOPPING CENTERS – THE MOST FAVOURITE AND PREFERRED WOMEN BRAND AWARD 2012
COUNCIL OF SHOPPING CENTERS – THE MOST FAVOURITE AND PREFERRED WOMEN BRAND AWARD 2013

6. INVENTORY
Launch up to 50 collection
and 30,000 new items per
year.

7. KOTON’S MARKETING MIX

8. KOTON ROMANIA
SALES STATISTICS
Operates
16 stores in
Romania
The average
price of
products is
13 Euro
The average
value of a
shopping
voucher is
about 17
Euro
37% of
revenues
come from
Koton
items for
women
27% of
revenues
come from
Koton
items for
men
11 % of
revenues
come from
Koton
items for
youth
12% of
revenues
come from
Koton
items for
kids
Up to
15,000,000
Euro Turn
over in
2016

9. In the frame of its business
strategies, KOTON makes franchise
agreements by determining
locations to open new stores.
All the required support related to
the following issues will be
provided at the investment phase:
Time and Cost Feasibilities
All the required educations for
operating the store
Know-How about the brand,
substructure and system
establishment to the KOTON
entrepreneur
Planning and applying of the
architectural design and decoration
Personal recruitment
Store Standards:
Locating in the textile retail sales
floorof the shopping malls and/oron
the main streets,
on the arteries where the shopping
traffic is dense and being approved
by
KOTON
Having at least 1500 square meter
or more gross-area and having a
warehouse which
can provide an appropriate
management forthis area.
Having at least 30 meters of facade.
Having at least 3 meters of ceiling
height.
Being convenient to the corporate
identity and retailing operations of
KOTON
FRANCHİSİNG

10. FRANCHİSİNG
The required specifications of the person or
corporates requesting Franchise:
Being experienced on the subject of
retailing and retailing textile product sales.
Having a substructure for being able to
provide continuity and establish the
corporate staff.
Having strong financial structure.
Investment Cost:
Approximate decoration costs for Turkey is
620$/m2.
Approximate decoration costs for foreign
countries is 800$/m2.
The retailing equipment determined in
accordance with the square meter of the
store
(hangers, mannequins, information
processing system and etc.) are not
included within t
he above mentioned amount.
Participation Fee:
The stock volume of the store is
determined in accordance with the product
cycle speed, size of the investment and
the special conditions of the location.
Bank Guarantee lettershould be given by
investors.
Commercial conditions which is mentioned
above, vary from country to country.
Please, contact us from
franchising@koton.com.tr for more
detailed information.

11. WOMEN’S WEAR
MEN’S WEAR

12. KIDS’S WEAR
ACCESSORIES