2. 2
THAT’S WHAT
FAMILY
MEANS TO US
MIGATO
– Panagiotis Gatos and Maria Zacharaki-Gatos
Founders
IND
XE
04 In The Beginning
08 The MiGATO Concept
10 Main Facilities
12 Vision, Mission & Values
14 Collections
23 Retail & Wholesale Network
24 Shop Concept
28 Other Business Forms
32 Advertising & Communication
3. 4 5
INTHE BEGINNING
MIGATO was founded in 1983 in Athens, Greece during
the high point of 80’s fashion when its two founders,
Panagiotis and Maria Zacharaki-Gatos started fulfilling
their business dream together.
Armed with a clear vision they started by importing unique-
looking slippers from Taiwan, which they distributed as
wholesalers all over Greece.
By 1987, they created their first complete MIGATO
footwear collection which was an instant hit. In 1989,
Panagiotis and Maria Zacharaki-Gatos opened
their first store, with a varied selection of shoes and
accessories.
THANKS TO THE DETAILED RANGE OF HIGH
QUALITY PRODUCTS, GREAT CUSTOMER
SERVICE AND AFFORDABLE PRICES, THEIR
TRIP TO A GLOBAL SUCCESS WAS ALREADY
WELL UNDER WAY.
4. 6 7
MIGATO was created in 1983, through the
combination of the two founders’ names.
“Mi” for Maria and “Gato” from the last
name of Panagiotis Gatos.
Speaking about a winning combination.
MIGATO’S STORY PROVES THAT WITH CLEAR FOCUS, GENUINE
DETERMINATION AND REALLY HARD WORK, DREAMS DO COME TRUE
AND SERVE AS A MAJOR POINT
OF INSPIRATION, FOR GENERATIONS TO COME.
LOGO CREATION
5. 8 9
TODAY, MIGATO IS A LEADING PLAYER IN THE SHOES AND
ACCESSORIES INDUSTRY, WITH MORE THAN 120 STORES
AND STRONG WHOLESALE PRESENCE INTERNATIONALLY.
SINCE 1983 WE HAVE INVESTED HEAVILY IN
FORTIFYING A STRONG MIGATO BRAND CONCEPT,
that is:
• A HIGHLY CUSTOMER ORIENTED PHILOSOPHY in a
• TIED CORPORATE CULTURE WITH A STRONG BRAND DNA.
It offers
• FASHIONABLE VALUE FOR MONEY COLLECTIONS
CONSTANTLY RENEWED in
• UNIQUELY DESIGNED STORES providing customers with
• EXCEPTIONAL RETAIL EXPERIENCE
THE MIGATO
CONCEPT
In a constantly globalised and highly competitive
market, MIGATO is healthily expanding without
remise. To get stronger season after season,
to acquire more fans and make a dynamic entry
into new, exciting markets!
IT IS ABOUT A FLEXIBLE BUSINESS MODEL
THAT EVOLVES AND ADAPTS TO EVERY
CONDITION!
6. 10 11
MIGATO HAS A MAIN UNIT LOCATED IN ATHENS,
COMPRISED OF A PRIVATELY-OWNED BUILDING OF 4500 SQ.
METERS WHICH HOUSES ALL ITS BUSINESS DIVISIONS.
HEADQUARTERS
ATHENS
GREECE
4.500 SQ. METRES
3 DESIGN STUDIOS
5 SHOWROOMS
4 MEETING ROOMS
15 OPERATIONAL DIVISIONS
The distribution center of MIGATO in Magoula, Athens is a state-of-the-art 15.000 m2
logistics
facility, fine-tuned with all the latest developments in logistics technology and transportation to
manage large loads of merchandise to all global destinations with the outmost efficiency
and speed. Its highly trained and experienced personnel along with the specialized online
network are also a big part of the success transportation and delivery equation.
DISTRIBUTION CENTER
MAGOULA
GREECE
15.000 SQ. METRES
40 HIGHLY TRAINED PEOPLE
7. 12
TO BECOME ONE OF THE FASTEST
GROWING RETAIL CHAINS GLOBALLY.
TO BE A FASHION DESTINATION FOR
CONSUMERS ALL OVER THE WORLD.
VISION
OUR
TO EFFECTIVELY FULFILL THE NEEDS
OF EVERY CUSTOMER WHO TRUSTS US,
BY OFFERING A UNIQUE
SHOPPING EXPERIENCE.
MISSION
OUR
VALUES
OUR
TODAY, MIGATO COUNTS
MORE THAN 320 PEOPLE
IN ITS WORKFORCE, ALL
SHARING THE SAME 4 VALUES:
• FAITH & RESPECT TO THE CUSTOMER
• MUTUAL RESPECT & TEAMWORK
• DEVOTION TO THE CORPORATE GOALS
• PURE ENTHUSIASM
8. 14 15
COLLECTIONS
Our big creative team includes fashion and graphic designers,
as well as experienced buyers, who all work together as a single entity!
Their inspiration always starts from our consumers’ desires
and their varied needs.
Our designers are always alert on what is happening on the catwalks, trade-shows,
the ever shifting trends of the global market and international competition.
MIGATO
COLLECTIONS HAVE
A BASIC STARTING
POINT: QUALITY,
FUNCTIONAL DESIGN
AND PRACTICALITY.
PRESENTING FASHION
WITH NO LIMITS!
9. 16 17
COLLECTIONS MIGATO’S MAIN AREA OF
EXPERTISE IS TO CREATE
WOMEN’S SHOE LINES
ALONG WITH COMPLETE
MEN’S, KID’S AND
ACCESSORIES COLLECTIONS,
CONSTANTLY RENEWED
AND AVAILABLE IN HIGHLY
COMPETITIVE PRICES AND
GREAT QUALITY!
10. THERE IS ALWAYS A
MAIN LINE IN EACH
PRODUCT CATEGORY,
WHICH COVERS THE
CORE COMMERCIAL
INTEREST OF THE
SEASON, BUT IT IS
ALWAYS ESSENTIAL
TO ENRICH OUR
COLLECTIONS
REGULARLY WITH
MANY FLASH
COLLECTIONS WHICH
GIVE THE ADVANTAGE
OF CONSTANT RENEWAL,
KEEPING OUR
CUSTOMERS EXCITED
ABOUT OUR BRAND.
COLLECTIONS
WOMEN’S
13. 24 25
SHOP CONCEPT
EACH MIGATO SHOP IS A NATURAL SPACE
WHERE HUMAN WARMTH AND FASHION
IMAGINATION PREVAIL
SHOP CONCEPT
MINIMAL DESIGN
NEAT AND CLEAN IMAGE
STRONG VISUALS
The minimal design of the store, the tones
of white, grey and black project the neat
and clean image of MIGATO, while the
discrete touches of warm yellow stand
for our dynamism.
The specially designed, atmospheric lighting aims at
embodying our friendly and familiar disposition, every time
we welcome a new customer in our shop.
17. 32 33
Shop corners inside department
stores, as well as international
supermarkets and hotels,
are some of our wholesale
distribution channels to promote
and sell our collections.
OTHER BUSINESS FORMS
MIGATO IN
SUPERMARKETS
& DUTY FREE SHOPS
ASIDE FROM MIGATO’S CORE EXPERTISE IN
FOOTWEAR AND ACCESSORIES, WHAT IS
ALSO INTERESTING IS THE WIDE RANGE OF
BEACH SANDALS AND SLIPPERS
IN HIGHLY COMPETITIVE PRICES.
18. 34 35
THE “MIGATO CUBE”
THE “MIGATO CUBE” IS A
TRANSFORMABLE KIOSK DESIGNED FOR
MALL CORRIDORS:
• Compact, movable and lightweight
construction, made of lacquered MDF
• During working hours, it is an extrovert
construction, displaying merchandise
• During non working hours, it transforms into
an introvert construction hiding & storing
merchandise
• Combination of different surfaces, recesses,
shelves and hooks for slippers, sandals,
accessories, bags, perfumes and much more
• Also features designated spaces for campaign
posters, cashier and storage area
OTHER BUSINESS FORMS
THESE POINTS OF SALE ARE MINIATURE VERSIONS OF
OUR STORES. THEY FOLLOW THE SAME LOOK AND FEEL
AND OVERALL MOOD AS OUR KEY STORE DESIGN.
MIGATO
SHOP IN SHOP
19. 36 37• CLEAR BRAND IDENTITY
• BOLD & GROUNDBREAKING
ADVERTISING CAMPAIGNS
• SELECTIVE AND TARGETED CROSS
DISCIPLINARY APPROACH IN
COMMUNICATION THROUGH EVERY
POSSIBLE MEDIUM
ADVERTISING &
COMMUNICATION
20. 38 39
MIGATO CAMPAIGNS AND PRODUCTS ARE FEATURED IN
INTERNATIONAL MAGAZINE TITLES, SUCH AS ELLE, MARIE CLAIRE,
WOMEN’S HEALTH AND OK, MAKING THE STORY AND THE PRODUCTS
OF THE COMPANY VISIBLE TO A WIDE RANGE OF FASHION OBSESSED
CONSUMERS.
THE PRESS
off SOCIAL
migato
MIGATO is a good communicator 24/7
& market-ready 24/7 having presence in
everyone’s timeline, driving brand awareness
and retail sales to the maximum!
21. 40 41
MIGATO fashion events frequently become the “speak” of the press and media.
Young and cool crowd, fashion stylists, journalists next to celebrities and people of
influence, movie and TV stars are just some of the attendants.
There is nothing like a MIGATO live event!
SPONSORSHIPS
&EVENTS
OUTDOOR
ADVERTISING
