Marketing SADAT Casual Wear

2. Executive Summary
Introduction
Modern design, heritage , self-confidence, this is what we aim for in all products that have been
carefully designed to suit the authentic Egyptian man with high culture and high taste, open to all
cultures with passion. Our goal to be “Confident like the President!”

3. History
In light of the global competition between fashion houses and the diversity of cultures, men
have lost their compass in the world of fashion, and the lack of fitting between the elements of
size, age and design which became common practice., We create in September 2021 our
production lines which are designed specifically for you. We have a strong sense of the
authentic Egyptian culture, and we look forward to being the first synonym for the elegance of
the Egyptian man.
We manufacture all our products from Egyptian cotton 100%, with hands of trained Egyptian
workers, and international designs in the spirit of the Mediterranean culture.

4. Vision:
The Egyptian man is the first in history to make clothes from the linen's weave, we will be a modern
extension of the refined taste of this civilized man.
To offer the best quality with the lowest cost to our customers,
Mission
To be the leading manufacturer in Men's wear IN Egypt then to expand in Middle East through our stores
and Digital platforms.
The authentic contemporary Mediterranean inspiration is our concept in fashion design .
Our brand will be renowned for its lowest price and highest quality.

5. objectives
Anticipating Consumer Trends.
Attracting the public audience towards the designed fashion
Creating Clothing Designs fit to the Egyptian market
Forming Networking Connections with material suppliers
Issues
local rivals
non availability of raw material
imitability of the same models in local market

6. SWOT Matrix
Opportunities
Expanding the market in MENA
sign a protocol with different governmental/nongovernmental organizations to get offers for their employee to get
the product with suitable offers
using digital market platforms like amazon and Jumia
offer Personal stylist or personal shopper through online platform
Threat
lack of suppliers
Intensely competitive industry
. Impact of volatile Material/Power prices
. Prolonged pandemic impact which affected the sales

7. Strength
Low Price is competitive advantage
comoany has its own factory and stores
Low operation cost
High variety with respecting size and model
Weakness
Entry barrier required high capital ( machines, land, stores)
New brand name without any consumer base
targeting only males above 16 years old

8. Market situation
CURRENT
PRODUCTS
1- Polo
Shirt/tennis shirt
2- Blazer
3- Chemise
4- Tie
SADAAT NAGA HOMME
Triple focusing on Polo shirt, blazer, chemise High quality chemise is the main product with
Variety based on size. age and model There is no variety in other products
Low price Price is high comparing to other better brands
Strong existence on social media Weak existence on social platforms
Correct targeted audiences
Addresses the wrong social class through advertising, as
buyers are from another social class
Attractive offers through the full season There is no good attractive offers
Competitive Analysis

9. Marketing strategies
Market Segmentation
Focusing on demographics, personalities ,needs, Education and Social Class to segment the market to
reach the correct targeted audiences and potential customers.
SADAAT is targeting We are targeting an ambitious person with a rich respectable culture who wants to be
confident and wants to dress appropriately at all times, targeted class is The middle social class, which
represents more than 50% of Egyptian’s men society. targeted age is starting from 16 and above.

11. Market share :
Naga
homme
40%
SADAAT
10%
Town
team
10%
Tie-
house
15%
Concrete
25%

12. • Market target :
Market targeting is the process of evaluating each market segment’s
attractiveness and selecting one or more segments to enter.
SADAAT targets all segments of society, especially The classy men above 16 who are interested in the casual and
semi formal models
•Market Positioning :
The case is to spread in most places that help to reach most of the groups that target to get our products and also
considering the places where competitors spread
We want to be close to our customers,., and to satisfy their desires by our products, our aim to be the first name
that comes to their mind when they mention the words fashion or elegant clothes.
• Differentiation :
Differentiation is differentiating the market offering to create superior customer value.
The difference in SADAAT that our products are in low price high quality and matching with the traditions of how
the man be appear in real world, we are targeting the segment which is present a high density in society

13. Marketing Mix
1.Product :
Al-Sadat Factory aims at 100% local employment through Egyptian workers, Egyptian raw materials and
local production, so that all products are manufactured from local production of raw materials and by
Egyptian hands .
Product Offerings
There are different products There are different products, set apart based on of Size, age and model.
1- Polo Shirt/tennis shirt
2- Blazer
3- Chemise
4- Tie

14. 4. Promotion :
Our promotional plan will target many places with different segments We will target universities and there
will be a special discount for students We will target companies and their head offices and will offer discount
offers to employees in coordination with companies We will offer discounted offers to buyers through our
online platform, Indirect promotional advertisements using the clothing of actors in movies and drama,
Presence in advertisements in places of important entertainment events .
3. Place :
Our plan depends on having many stores in the places that will be close to our cutomers in Delta, Cairo,
Alexandria , there is also the official platform of the company that sells on the Internet in addition to
marketing on important platforms such as Amazon.
2. Price :
Based on the company’s strategy which is depending on Egyptian raw materials and trained Egyptian
hands and based on the availability of this manpower and abundance of those materials, the company
aspires to reduce product costs to a minimum while maintaining quality and at the same time selling at
reasonable prices and to maximize the profit by improving the market share.

15. Pricing of Polo Shirt
Cost 200 EGP
Marketing 10 EGP
price 250 EGP
Pricing of chemise
Cost 250 EGP
Marketing 15 EGP
price 300 EGP