The document discusses two potential directions for businesses in the future: "The business of business is business", focusing solely on profits, or "The Corporate Consciousness Revolution", where businesses also consider social and environmental impacts. It notes the challenges of organizational change and competing demands from data mining, markets, politics, and employees. The document examines a case study of a profitable company that has activities improving conditions in developing areas but only moderate environmental and social concerns.

1. Copenhagen Institute for Futures Studies
Instituttet for Fremtidsforskning
The battleThe battle
• Status 2010
• Where do we go:
”The business of business is business”
or
”The Corporate Consciousness Revolution”

2. Copenhagen Institute for Futures Studies
Instituttet for Fremtidsforskning

3. Copenhagen Institute for Futures Studies
Instituttet for Fremtidsforskning

4. Copenhagen Institute for Futures Studies
Instituttet for Fremtidsforskning

5. Copenhagen Institute for Futures Studies
Instituttet for Fremtidsforskning

6. Copenhagen Institute for Futures Studies
Instituttet for Fremtidsforskning

7. Copenhagen Institute for Futures Studies
Instituttet for Fremtidsforskning

8. Copenhagen Institute for Futures Studies
Instituttet for Fremtidsforskning
Soft is nice,Soft is nice, greengreen and wrongand wrong
The big thing:
The global middleclass
From:
”Yes we can”
To:
Fiscal Responsibility, Constitutionally Limited Government and Free Markets
15 million North Europeans can be wrong
And we have to run faster
Globalisation:
Pushi Jiazhi (The concept of universal values)
Organizational capacity for change projects is severely limited
Data mining, competition, market demands, political demands
Young co-workers:
They want to be part of a succes

9. Copenhagen Institute for Futures Studies
Instituttet for Fremtidsforskning
continued…continued…
• HR: Are not able to document any real value
• CEO´s:
– From engineers to economists to economists
• The business of business is business
• Zeitgeist:
– Cut the crap
– Sober and down to earth
– Listen to the market
• Organizational whipped cream
• Give me the money
• Success

10. Copenhagen Institute for Futures Studies
Instituttet for Fremtidsforskning
CaseCase
• Activities in Africa and South America
• Happy co-workers
• Happy customers
• Environment: So so
• Social concerns: Events
– However: Deep knowledge of what happens amongst
the worlds poor
• Profit: 1 bill. USD

11. Copenhagen Institute for Futures Studies
Instituttet for Fremtidsforskning
Welcome!Welcome!