1. Sign an Alliance Between Serbia
and the Future
Quantum Leap Conference
Belgrade
October 3-4th 2013

2. Why an Alliance With the Future?
• To inspire
• To motivate
• As a symbol of the commitment to growth
• Because it is a good story to tell

3. The Treaty is Signed
• By the national leadership on behalf of
Serbia
• By school-children on behalf of the future
• It’s a 7 year treaty
2014-2020

4. What Does the Future Contribute to
the Alliance
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Possibilities!
In IT, in technology, in digital solutions
A globalised market place
It offers jobs
Rewards long term thinking:
The future: now till 2020

5. What is Serbia’s Contribution to the
Alliance?
• Young well-educated people in IT
• Good workers in industry and services
• A positive outlook – the future is seen as a
friend, you want to meet
• A dream shared by all: higher
incomes!
Not like him!!

6. The Future = Change
• Future and change are twins
• Especially in a dynamic world

7. Emotions – the
heart
Knowledge –
the brain
Industry – the
hands

8. How to be Creative

9. Creativity?
• We can all be creative
• If we have had an exciting childhood
without being told: ”don’t do that”
• And drop university in time (most talkedabout business leaders did that)

10. Let’s Look at the Future!
• Create the future – or it will create you!!
• All decisions are about the future – let’s
stay prepared as best we can
• Let Serbia make 7 contributions to the
alliance – 7 gifts
to the Serbian nation

11. What Does the Future Offer Serbia
– my 7 Suggestions
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The 3D printer and scanner
The value of storytelling
New technology in learning
The growing health care industry
Re-create nature
Tourism
New rules in marketing

12. The 1st Offer From the Future
• The 3D printer and scanner

13. For Business and Consumers
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Big printers for industry are already here
Prototypes made fast and cheap
The consumer market is just beginning
One-of-a-kind production
It’s the third industrial revolution
The leading gadget in 5-10 years

14. In Serbia?
• Small scale production possible
• 1000s of one-person factories
• To produce printers + scanners
• To produce products
and sell them
on the internet

15. The 2nd Offer From the Future
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The value of storytelling
Water = 1 Euro
Water with a story = 2 Euros
Selling Serbia

16. Appeal to Emotions
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The power of story
It bypasses your brain
We have no defence against it
Do some storymining in Serbia – and right
here - you are story-rich

17. Cindarella and Your Company

18. The 3rd Offer
• MOOCs – massive open online courses
• Interactive distance learning
• Learn from the best teachers – globally

19. Learning is a Global Growth
Industry
• For the new global middle class
• MOOCs because offline education is
expensive
• Coursera = 2,4 million students
• Not supported by everybody
• Who is doing it already: Yale, Harvard –
and South korea

20. MOOCs in Action
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Helps the countryside
Saves money
Many courses are free – for now
A competition – best Serbian teacher
A global market (in English)
When learning is the source of wealth –
and it is!
• Learning is a global growth industry

21. The 4th Offer
• Health – 10% of global GDP
• A high flyer in this century
• The digital hospital and curing mental
illnesses

22. What the Health Industry is About
in the Future
• Concentration (global collaboration)
• Specialisation (to attract patients)
• They will buy IT solutions (digitalisation –
robots)
• 20% of people have a mental disease –
the need is there – the cure is not

23. The 5th Offer
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Re-create nature
A lot of nature has been destroyed
We have moved to cities
But when visiting the countryside we want
to watch nature – as it
was in the past

24. Infrastructure is Mostly About Cities
• Houses, roads, railways, bridges –
because we want to live close to each
other (?)
• The value of nature is going up. The value
of a bear, a wolf, an eagle – a forest – a
mountain
• The value of silence
• Along with storytelling

25. The 6th Offer
• Tourism – the trends
• 2-3 % annual growth
• Segmented – explore, relax, discover,
shopping, family, special interest, sports,
food and drink, sunshine, teenage, old
people

26. The Tourist
• Segmented tourism – not just ”Visit
Serbia” (as attention getter, only)
• Pass the ”stamp test” for any destination
• Mobilise Serbs in other countries for ideas
and assistance
• Remember storymining
(the little mermaid)

27. The 7th Offer
• New rules in marketing
• A. one-to-one marketing
• B. create communities
• We don’t trust anybody but family,friends
and colleagues. (”people like me”)

28. The Future of Marketing 1
• Virtual Community – the interactive
fanclub
• It’s both marketing and market research

29. The Future of Marketing 2
• The one-to-one message – like Amazon is
doing it already
• The company knows you better than your
spouse
• Don’t ”advertize”

30. Old Hierarchial Communication
• From Company to
customers

31. The New Horizontal
Communication
• From company to customer – the red dot
is your company – the blue are customers
• Join them!

32. Towards a World of Horizontal
Communication
• More than 2 billion people on social media
• 48 minutes of video uploaded every
minute on YouTube
• Publish your own book: Movellas for
teenagers
• Buy and sell on eBay
• Crowdsourcing for ideas and funding
• Kickstarter.com (no bank needed)

33. The Quantum Leap Happens When
• The majority is working hard to make a
dream come true – and are prepared to
wait - as long as they see yearly
improvements. A dream of wealth
• GDP is generated by the people,
government is a helper – and an
inspiration

34. What Does the Future Offer Serbia
– my 7 Suggestions
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•
•
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The 3D printer and scanner
The value of storytelling
New technology in learning
The growing health care industry
Re-create nature
Tourism
New rules in marketing

35. Last Slide
• Thank you for your attention!
• And all the best wishes for Serbia’s future
• Change and the future are twins!
• rj@dreamcompany.dk