9. Portfolio Brands lives long in Emerging Markets Slide no l Source: IMS 2009: (BRIC + South Korea, Mexico, Poland, Taiwan, Hungary, Romania, Egypt, Algeria, Saudi Arabia, South Africa, Ukraine, UAE Branded originals ~$50bn (~28%) Branded generics ~$90bn (~50%) Commodity generics ~$10bn (~5%) ~$30bn (~17%) Total ~$180bn Patented originals
10. Pricing Prices are reasonable Slide no l Source: IMS 2009: (BRIC + South Korea, Mexico, Poland, Taiwan, Hungary, Romania, Egypt, Algeria, Saudi Arabia, South Africa, Ukraine, UAE Branded originals 70-100% Branded generics 50-80% Commodity generics Cost+ 100% EU prices Patented originals
11. Profit Lower prices are made up by lower costs Slide no 69 100 Sources: OM estimation using AZ (72%) and SA (66%) annual reports and IR reports. P re-R&D operating margin (excluding central costs), indexed to typical established markets. FTE cost analysis: Internal competitor analysis Typical emerging markets Typical established markets People cost index: US/EU: 100 Brazil: 40 Russia: 30 China: 25 India: 4
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Editor's Notes
Nordisk Insulin Lab. 1936 NPH. First whale insulin 50kg pancreas. South Polar Sea. 1888-1971
Egypt & India
Emerging markets projected to grow at a 12% CAGR from 2009-2014
Countries not in N-11 but in IMS Tier 3 are: Venezuela, Argentina, S. Africa, Thailand, Ukraine, Poland and Romania. N-11 overlap: Mexico, Egypt, Turkey, Pakistan, Indonesia, Vietnam, Only N-11 (not in IMS proj.): Nigeria, Iran, Bangladesh, Philippinnes, S Korea
Today NN is established in 40 emerging markets – so I asked the some colleagues who took the decisions in the 1980s what principles they worked by