SlideShare a Scribd company logo
1 of 14
 
Sustainable business in Emerging Markets Jens Pii Olesen Head of Marketing  International Operations
Slide no  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How did it begin? Slide no  ,[object Object],[object Object],[object Object],[object Object],[object Object],Novo Nordisk International Operations turnover 2010 ~  Novo Nordisk in 1995
New opportunities in pharmaceuticals Slide no
WW pharmaceutical sales growth 70% of growth outside developed markets Slide no  $955bn $130bn $55bn $765bn 2009E 2014E Developed Markets Other Markets Source: IMS. Developed markets: EU-15, Norway, Switzerland, Iceland; US, Canada, Japan, Australia, New Zealand.  30% 70%
N-11 some overlap but 7 others… Slide no
“ P” considerations Slide no
Portfolio Brands lives long in Emerging Markets Slide no  l Source: IMS 2009: (BRIC + South Korea, Mexico, Poland, Taiwan, Hungary, Romania, Egypt, Algeria, Saudi Arabia, South Africa, Ukraine, UAE  Branded originals ~$50bn (~28%) Branded generics ~$90bn (~50%) Commodity generics ~$10bn  (~5%) ~$30bn (~17%) Total ~$180bn Patented originals
Pricing Prices are reasonable Slide no  l Source: IMS 2009: (BRIC + South Korea, Mexico, Poland, Taiwan, Hungary, Romania, Egypt, Algeria, Saudi Arabia, South Africa, Ukraine, UAE  Branded originals 70-100% Branded generics 50-80% Commodity generics Cost+ 100% EU prices Patented originals
Profit Lower prices are made up by lower costs Slide no  69 100 Sources: OM estimation using AZ (72%) and SA (66%) annual reports and IR reports. P re-R&D operating margin (excluding central costs), indexed to typical established markets. FTE cost analysis: Internal competitor analysis  Typical emerging markets Typical established markets People cost index: US/EU:  100 Brazil:   40 Russia:    30 China:    25 India:    4
Partnerships Slide no  Agency Agency w sales force Govt & Health authorities Sales Office Affiliate Any sales +2m +10m +30m ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Slide no  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

More Related Content

Similar to Sustainable business opportunities in emerging pharmaceutical markets

How internationalization affects different firms in a different way ?
How internationalization affects different firms in a different way ?How internationalization affects different firms in a different way ?
How internationalization affects different firms in a different way ?QuentinCharraudeau
 
Venus Remedies Research Report Update
Venus Remedies Research Report UpdateVenus Remedies Research Report Update
Venus Remedies Research Report UpdateValueinvest
 
Presentation p&g final
Presentation p&g finalPresentation p&g final
Presentation p&g finalabumuiz82
 
Annual report 2014 eng
Annual report 2014 engAnnual report 2014 eng
Annual report 2014 engGunnebo UK
 
Relatório Anual Gunnebo 2014
Relatório Anual Gunnebo 2014Relatório Anual Gunnebo 2014
Relatório Anual Gunnebo 2014Gunnebo Brasil
 
12th VIS Molfetta July 2015 - Ninad Shinde vF
12th VIS Molfetta   July 2015 - Ninad Shinde vF12th VIS Molfetta   July 2015 - Ninad Shinde vF
12th VIS Molfetta July 2015 - Ninad Shinde vFNinad Shinde
 
Unilever Q2 2010 results
Unilever Q2 2010 resultsUnilever Q2 2010 results
Unilever Q2 2010 resultsWolfstar
 
Introductory Session on International Marketing
Introductory Session on International MarketingIntroductory Session on International Marketing
Introductory Session on International MarketingShantanu Ghosh
 
The importance of the private banks to the German economy
The importance of the private banks to the German economyThe importance of the private banks to the German economy
The importance of the private banks to the German economyBankenverband
 
270 Presentation2
270 Presentation2270 Presentation2
270 Presentation2guest3c087
 
International Marketing Launch Pitch
International Marketing Launch PitchInternational Marketing Launch Pitch
International Marketing Launch PitchMarlène Aimar
 
PharmaSim Team 03 v2.0
PharmaSim Team 03 v2.0PharmaSim Team 03 v2.0
PharmaSim Team 03 v2.0Saqib Shakil
 
2016 11-17 investor presentation november-2016
2016 11-17 investor presentation november-20162016 11-17 investor presentation november-2016
2016 11-17 investor presentation november-2016Martina Büchele
 
2016 11-17 investor presentation november-2016
2016 11-17 investor presentation november-20162016 11-17 investor presentation november-2016
2016 11-17 investor presentation november-2016Martina Büchele
 
Defining your Future Success Ann Swain, Global CEO, APSCo
Defining your Future Success Ann Swain, Global CEO, APSCoDefining your Future Success Ann Swain, Global CEO, APSCo
Defining your Future Success Ann Swain, Global CEO, APSCoTALiNT Partners
 
Finding Companies That will Serve The Largest Concentration of Consumer Base ...
Finding Companies That will Serve The Largest Concentration of Consumer Base ...Finding Companies That will Serve The Largest Concentration of Consumer Base ...
Finding Companies That will Serve The Largest Concentration of Consumer Base ...William Stanley
 
Finding Companies Serving The Largest Concentration of Consumers in History
Finding Companies Serving The Largest Concentration of Consumers in HistoryFinding Companies Serving The Largest Concentration of Consumers in History
Finding Companies Serving The Largest Concentration of Consumers in HistoryStanley Laman Group Ltd
 
Exporting Is Fun Workshop Presentation To Ukti Cim Seminar (V2) June 2009
Exporting Is Fun   Workshop Presentation To Ukti Cim Seminar (V2)   June 2009Exporting Is Fun   Workshop Presentation To Ukti Cim Seminar (V2)   June 2009
Exporting Is Fun Workshop Presentation To Ukti Cim Seminar (V2) June 2009University of Buckingham
 
270- yellowstone-O
270- yellowstone-O270- yellowstone-O
270- yellowstone-Oguest3c087
 

Similar to Sustainable business opportunities in emerging pharmaceutical markets (20)

How internationalization affects different firms in a different way ?
How internationalization affects different firms in a different way ?How internationalization affects different firms in a different way ?
How internationalization affects different firms in a different way ?
 
Venus Remedies Research Report Update
Venus Remedies Research Report UpdateVenus Remedies Research Report Update
Venus Remedies Research Report Update
 
Presentation p&g final
Presentation p&g finalPresentation p&g final
Presentation p&g final
 
Annual report 2014 eng
Annual report 2014 engAnnual report 2014 eng
Annual report 2014 eng
 
Relatório Anual Gunnebo 2014
Relatório Anual Gunnebo 2014Relatório Anual Gunnebo 2014
Relatório Anual Gunnebo 2014
 
12th VIS Molfetta July 2015 - Ninad Shinde vF
12th VIS Molfetta   July 2015 - Ninad Shinde vF12th VIS Molfetta   July 2015 - Ninad Shinde vF
12th VIS Molfetta July 2015 - Ninad Shinde vF
 
Unilever Q2 2010 results
Unilever Q2 2010 resultsUnilever Q2 2010 results
Unilever Q2 2010 results
 
Introductory Session on International Marketing
Introductory Session on International MarketingIntroductory Session on International Marketing
Introductory Session on International Marketing
 
The importance of the private banks to the German economy
The importance of the private banks to the German economyThe importance of the private banks to the German economy
The importance of the private banks to the German economy
 
270 Presentation2
270 Presentation2270 Presentation2
270 Presentation2
 
International Marketing Launch Pitch
International Marketing Launch PitchInternational Marketing Launch Pitch
International Marketing Launch Pitch
 
PharmaSim Team 03 v2.0
PharmaSim Team 03 v2.0PharmaSim Team 03 v2.0
PharmaSim Team 03 v2.0
 
2016 11-17 investor presentation november-2016
2016 11-17 investor presentation november-20162016 11-17 investor presentation november-2016
2016 11-17 investor presentation november-2016
 
2016 11-17 investor presentation november-2016
2016 11-17 investor presentation november-20162016 11-17 investor presentation november-2016
2016 11-17 investor presentation november-2016
 
Defining your Future Success Ann Swain, Global CEO, APSCo
Defining your Future Success Ann Swain, Global CEO, APSCoDefining your Future Success Ann Swain, Global CEO, APSCo
Defining your Future Success Ann Swain, Global CEO, APSCo
 
How+To-Be+a+Standout+SME
How+To-Be+a+Standout+SMEHow+To-Be+a+Standout+SME
How+To-Be+a+Standout+SME
 
Finding Companies That will Serve The Largest Concentration of Consumer Base ...
Finding Companies That will Serve The Largest Concentration of Consumer Base ...Finding Companies That will Serve The Largest Concentration of Consumer Base ...
Finding Companies That will Serve The Largest Concentration of Consumer Base ...
 
Finding Companies Serving The Largest Concentration of Consumers in History
Finding Companies Serving The Largest Concentration of Consumers in HistoryFinding Companies Serving The Largest Concentration of Consumers in History
Finding Companies Serving The Largest Concentration of Consumers in History
 
Exporting Is Fun Workshop Presentation To Ukti Cim Seminar (V2) June 2009
Exporting Is Fun   Workshop Presentation To Ukti Cim Seminar (V2)   June 2009Exporting Is Fun   Workshop Presentation To Ukti Cim Seminar (V2)   June 2009
Exporting Is Fun Workshop Presentation To Ukti Cim Seminar (V2) June 2009
 
270- yellowstone-O
270- yellowstone-O270- yellowstone-O
270- yellowstone-O
 

More from Copenhagen Institute for Futures Studies

More from Copenhagen Institute for Futures Studies (19)

10 tendenser mod 2020 - Instituttet for Fremtidsforskning
10 tendenser mod 2020 - Instituttet for Fremtidsforskning10 tendenser mod 2020 - Instituttet for Fremtidsforskning
10 tendenser mod 2020 - Instituttet for Fremtidsforskning
 
Mod Nye Horisonter - 8 marts 2011
Mod Nye Horisonter - 8 marts 2011Mod Nye Horisonter - 8 marts 2011
Mod Nye Horisonter - 8 marts 2011
 
Barker Jørgensen i Kina - Beyond BRIC
Barker Jørgensen i Kina - Beyond BRICBarker Jørgensen i Kina - Beyond BRIC
Barker Jørgensen i Kina - Beyond BRIC
 
Mercuri Urval workshop - Beyond BRIC
Mercuri Urval workshop - Beyond BRICMercuri Urval workshop - Beyond BRIC
Mercuri Urval workshop - Beyond BRIC
 
Beyond BRIC - Afslutning
Beyond BRIC - AfslutningBeyond BRIC - Afslutning
Beyond BRIC - Afslutning
 
BoConcept - Beyond BRIC
BoConcept - Beyond BRICBoConcept - Beyond BRIC
BoConcept - Beyond BRIC
 
Dalberg - Beyond BRIC
Dalberg - Beyond BRICDalberg - Beyond BRIC
Dalberg - Beyond BRIC
 
Dalberg Workshop - Beyond BRIC
Dalberg Workshop - Beyond BRICDalberg Workshop - Beyond BRIC
Dalberg Workshop - Beyond BRIC
 
Deloitte Workshop - Beyond BRIC
Deloitte Workshop - Beyond BRICDeloitte Workshop - Beyond BRIC
Deloitte Workshop - Beyond BRIC
 
IFU / EKF Workshop - Beyond BRIC
IFU / EKF Workshop - Beyond BRICIFU / EKF Workshop - Beyond BRIC
IFU / EKF Workshop - Beyond BRIC
 
DIBD BeyondBRIC
DIBD BeyondBRICDIBD BeyondBRIC
DIBD BeyondBRIC
 
Vestas BeyondBRIC
Vestas BeyondBRICVestas BeyondBRIC
Vestas BeyondBRIC
 
Standard Chartered Bank BeyondBRIC
Standard Chartered Bank BeyondBRICStandard Chartered Bank BeyondBRIC
Standard Chartered Bank BeyondBRIC
 
Instituttet for Fremtidsforskning, Intro - BeyondBRIC
Instituttet for Fremtidsforskning, Intro - BeyondBRICInstituttet for Fremtidsforskning, Intro - BeyondBRIC
Instituttet for Fremtidsforskning, Intro - BeyondBRIC
 
Pausepræsentation BeyondBRIC
Pausepræsentation BeyondBRICPausepræsentation BeyondBRIC
Pausepræsentation BeyondBRIC
 
Fremtidens Vindere - et ledelsesperspektiv!
Fremtidens Vindere - et ledelsesperspektiv!Fremtidens Vindere - et ledelsesperspektiv!
Fremtidens Vindere - et ledelsesperspektiv!
 
The Battle
The BattleThe Battle
The Battle
 
The Corporate Consciousness Revolution
The Corporate Consciousness RevolutionThe Corporate Consciousness Revolution
The Corporate Consciousness Revolution
 
Etnisk X-Faktor
Etnisk X-FaktorEtnisk X-Faktor
Etnisk X-Faktor
 

Sustainable business opportunities in emerging pharmaceutical markets

  • 1.  
  • 2. Sustainable business in Emerging Markets Jens Pii Olesen Head of Marketing International Operations
  • 3.
  • 4.
  • 5. New opportunities in pharmaceuticals Slide no
  • 6. WW pharmaceutical sales growth 70% of growth outside developed markets Slide no $955bn $130bn $55bn $765bn 2009E 2014E Developed Markets Other Markets Source: IMS. Developed markets: EU-15, Norway, Switzerland, Iceland; US, Canada, Japan, Australia, New Zealand. 30% 70%
  • 7. N-11 some overlap but 7 others… Slide no
  • 9. Portfolio Brands lives long in Emerging Markets Slide no l Source: IMS 2009: (BRIC + South Korea, Mexico, Poland, Taiwan, Hungary, Romania, Egypt, Algeria, Saudi Arabia, South Africa, Ukraine, UAE Branded originals ~$50bn (~28%) Branded generics ~$90bn (~50%) Commodity generics ~$10bn (~5%) ~$30bn (~17%) Total ~$180bn Patented originals
  • 10. Pricing Prices are reasonable Slide no l Source: IMS 2009: (BRIC + South Korea, Mexico, Poland, Taiwan, Hungary, Romania, Egypt, Algeria, Saudi Arabia, South Africa, Ukraine, UAE Branded originals 70-100% Branded generics 50-80% Commodity generics Cost+ 100% EU prices Patented originals
  • 11. Profit Lower prices are made up by lower costs Slide no 69 100 Sources: OM estimation using AZ (72%) and SA (66%) annual reports and IR reports. P re-R&D operating margin (excluding central costs), indexed to typical established markets. FTE cost analysis: Internal competitor analysis Typical emerging markets Typical established markets People cost index: US/EU: 100 Brazil: 40 Russia: 30 China: 25 India: 4
  • 12.
  • 13.
  • 14.  

Editor's Notes

  1. Nordisk Insulin Lab. 1936 NPH. First whale insulin 50kg pancreas. South Polar Sea. 1888-1971
  2. Egypt & India
  3. Emerging markets projected to grow at a 12% CAGR from 2009-2014
  4. Countries not in N-11 but in IMS Tier 3 are: Venezuela, Argentina, S. Africa, Thailand, Ukraine, Poland and Romania. N-11 overlap: Mexico, Egypt, Turkey, Pakistan, Indonesia, Vietnam, Only N-11 (not in IMS proj.): Nigeria, Iran, Bangladesh, Philippinnes, S Korea
  5. Today NN is established in 40 emerging markets – so I asked the some colleagues who took the decisions in the 1980s what principles they worked by