Digital marketing refers to the use of digital channels, such as the internet, social media, mobile apps, search engines, and other online platforms, to promote products, services, or brands. It encompasses a wide range of tactics and strategies aimed at reaching and engaging with a target audience in the digital space.
2. CONTENTS
Benefits of Digital Marketing
Differences Between Digital Marketing and Traditional Marketing
Why Should SEO Work Be Done?
Content Marketing
Why Use Social Media?
What We Will Do for You
Social Media Management
Our Digital Marketing Team
3. Benefits
of Digital
Marketing
The most important rule
in Digital Marketing;
To present the right offer to the right
person at the right time,
at the right place!
4. ...with Digital Marketing
Differences Between Traditional Marketing
• Digital Marketing is more economical than Traditional Marketing.
• While it can be updated with instant interventions in Digital Marketing, the same is not the case in Traditional
Marketing.
• While instant feedback can be obtained in Digital Marketing, it can be obtained in a delayed and indirect way in
Traditional Marketing.
• While it is possible to reach the right people with the right target audience in Digital Marketing, this is not possible
in Traditional Marketing.
• Digital Marketing can be more effective than Traditional Marketing thanks to its animated content such as GIF and
Video.
• While Digital Marketing can analyze measurable data, Traditional Marketing is Immeasurable.
• While reminding your target audience of the ad you want to show with remarketing in Digital Marketing, this is not
possible in Traditional Marketing.
5. Why SEO
Should Work Be Done?
• Increased organic traffic: SEO helps your website appear higher in search results for relevant keywords. When your site ranks
well, it receives more visibility and clicks, leading to increased organic traffic. This can result in a steady stream of qualified
visitors to your website.
• Enhanced user experience: SEO involves optimizing your website's structure, design, and content to make it user-friendly. By
improving navigation, page load speed, mobile responsiveness, and overall usability, you provide a better experience for your
visitors. This, in turn, encourages them to stay longer, explore more pages, and convert into customers or subscribers.
• Better brand visibility and credibility: When your website ranks high in search results, it gains more exposure and visibility.
Users tend to trust and associate credibility with top-ranking websites. By optimizing your website and appearing at the top,
you can establish your brand as an authority in your industry, which can lead to increased brand awareness and trust among
users.
• Cost-effective marketing strategy: SEO is a cost-effective digital marketing strategy compared to other methods like paid
advertising. While it requires time, effort, and expertise to implement, it can provide long-term results without the need for
constant financial investments. By ranking organically, you can reduce your reliance on paid advertising and still drive
consistent traffic to your site.
• Targeted and relevant traffic: SEO allows you to target specific keywords and optimize your website accordingly. This helps
attract users who are actively searching for products, services, or information related to your industry. By aligning your
website's content with user intent, you can attract highly relevant traffic that is more likely to convert into customers.
6. Contents
Marketing
Good content;
• Purposeful
• Carrying the Customer Forward on the Road
• Classifying the Customer
• Able to Take Place in Different Channels
• Suitable for Customer Profile
7. Social media
Why should it be used?
• To be able to optimize for the target.
• It allows the news to spread quickly.
• It makes it easier for you to reach the target audience.
• It always keeps your customers up to date.
• Builds trust if used correctly.
• To be able to advertise according to the right target audience.
• It helps to increase brand awareness.
8. • Page Management in Social Media Channels
• Weekly Content Planning
• Preparation of Visual Designs
• Celebration of Special Days
• Comment Reply and Notification
• Campaign Planning and Creation
• Planning and Preparation of Video and GIF Content
• Data Tracking and Analysis
• Audience Optimization
• Advertising Management
• Reporting
Social Media Management