2. Why Cooking.com?!
Female, Affluent
and Educated,
35+ Shoppers
(see detailed profile on page 4)
We Deliver Results With Above Average
Click-through Rates!
Our average click-through rate was 0.22%
DOUBLE the industry average
COOKING.COM
0.22%
INDUSTRY
0.11%
We Have Your Target Audience!!
2
3. We Have Your Audience!
3
Our Audience Profile!
We Have W25-54 with Kids
Cooking.com Audience is a great match for your brand!!
Female
$60k HHI
Households 3+ members
25-54
66%
58%
42%
42%
Source: ComScore June 2014
4. We Have Your Target Audience!
Source: ComScore June 2014; Omniture & Strongmail 2013
Top Entry and Exit Page!
Both Entry & Exit – Recipe & More Section
"OUR AUDIENCE PROFILE !
Female audience
35+ years old
$75K + HH income
Attended college or higher
Homeowners
66%
95%
51%
80%
58%
Return Frequency!
Less than 1 day
3 to 7 days
1 to 3 days
7 to 14 days
Longer than 1 month
14 days to 1 month
26%
19%
16%
14%
13%
12%
"OUR TRAFFIC PROFILE !
Monthly Unique Visitors Cooking.com
Monthly Page Views Cooking.com
Newsletter Subscribers
1.0M
6.3M
4.5M
SOCIAL NETWORK!
Facebook Followers
Twitter Followers
Pinterest Followers
243k
18k
9k
"DEMOGRAPHIC PROFILE!
Female 25-54!
COOKING.COM
Target Audience
% Reach
% Composition Unique Visitors
Composition Index UV
131
0.2
31
128
Moms 25-54!
COOKING.COM
Target Audience
% Reach
% Composition Unique Visitors
Composition Index UV
92
0.1
71
146
4
5. Competitive Differentiations!
5
Unlike Visitors to Other Sites, Cooking.com Visitors Trust
Brands And Stay Brand Loyal
“Brand Name is Indication of Quality”
Composition Index
Target Lift Index
“When I Find Brand I Like, I Stick to It”
Composition Index
Target Lift Index
169
161
144
170
AllRecipes, Food Network, Food.com, BlogHer – had only average, sometimes well
below average concentration of visitors exhibiting same attitudes.
Source: ComScore June 2014
How does Cooking.com Differentiate !
Itself from Competitors?!
You Would Be Missing Out On Significant Audience
Without Cooking.com!
Cooking.com shares only one-quarter to one third of its audience
with our key competitors. Therefore, most of our traffic can’t be
found on other sites.
6. Premium Ad Placements!
• Best performing, highly effective placements
• Greatest exposure at main points of entry
• Highest sell-out rate – book soon!
6
Desktop Home Page and Mobile Home Page!
FEATURED AD
FEATURED AD
MOBILE AD
7. Recipe Main Page!
• Second 300x600, 300x250 or 160x600 ad placement available within
responsive masonry
• 728x90 bottom ad placement also available
7
FEATURED AD
300x600 (shown)
OR
300x250
OR
160x600
8. Recipe Browse Page!
• Second 300x600, 300x250 or 160x600 ad placement available within
responsive masonry
• 728x90 bottom ad placement also available
8
FEATURED AD
300x600 (shown)
OR
300x250
OR
160x600
9. Recipe Search Page!
• Second 300x600, 300x250 or 160x600 ad placement available within
responsive masonry
• 728x90 bottom ad placement also available
9
FEATURED AD
300x600 (shown)
OR
300x250
OR
160x600
12. Perfect Pair: Product Targeting!
• Pair your Brand with relevant product categories sold at Cooking.com
12
FEATURED AD
FEATURED AD
13. Run of Recipes Section!
• 728x90 bottom ad placement also available
13
FEATURED AD
300x600 (shown)
OR
300x250
OR
160x600
14. Run of Shopping Section!
14
Desktop Shopping Page and Mobile Shopping Page!
FEATURED
AD
FEATURED AD
MOBILE AD
15. Custom Built Recipe Collection!
15
FEATURED AD
EDITORIAL
INTRODUCTION
RECIPE
INTEGRATION
(UP TO 5 RECIPES)
INTEGRATED LOGO*
OPTIONAL
HERO IMAGE
INTEGRATED
SOCIAL MEDIA
SUPER BANNER
FEATURED AD
300x600 (shown)
OR
300x250
OR
160x600
*Not ad served
16. Road Blocks on Recipe Detail Pages!
16
FEATURED AD
INTEGRATED LOGO*
YOUR
ARTWORK
(IMAGE)
INTEGRATED
SOCIAL
MEDIA
FEATURED AD
SUPER BANNER
*Not ad served
17. Road Blocks on Printed Recipe Pages!
17
OPTIONAL
COUPON
FEATURED AD
160x100
18. Mobile Collection Page!
MOBILE AD
Custom Built Recipe Collection Promotional Placements!
18
GALLERY HERO
NATIVE AD
SUPER BANNER
19. Custom Built Recipe Collection Promotional Placements!
19
DROP-DOWN MENU
SPONSOR LOGO
SUPER BANNER
NATIVE AD
DROP-DOWN MENU
SPONSOR TILE
SUPER BANNER
NATIVE AD
20. Traffic Drivers!
We select a perfect blend of traffic drivers to support your programs
• On site and in newsletters
• Advertorial Promotional Features (pending availability)
Optional premium traffic drivers include:
• Breadcrumb Link
20
BREADCRUMB
FEATURED AD
21. Recipe of the Day Package!
21
209x50
FEATURED
AD
FEATURED AD
22. Custom Recipe List Page!
• Second 300x600, 300x250 or 160x600 ad placement available within
responsive masonry
• Mobile page 320x50 ad included
• 728x90 bottom ad placement also available
22
986x317
BRAND
BOARD
SUPER BANNER
FEATURED AD
300x600 (shown)
OR
300x250
OR
160x600
23. Sponsored Brand Page!
• Second 300x600, 300x250 or 160x600 ad placement available within
responsive masonry
• 728x90 bottom ad placement also available
23
986x317
BRAND
BOARD
SUPER BANNER
FEATURED AD
300x600 (shown)
OR
300x250
OR
160x600
24. Recipe of the Day Newsletter!
24
FEATURED
AD
FEATURED AD
SPONSOR RECIPE
209x50
Exclusive Sponsorship!
25. Road Blocks on Recipe Detail Pages!
25
FEATURED AD
INTEGRATED LOGO*
YOUR
ARTWORK
(IMAGE)
INTEGRATED
SOCIAL
MEDIA
FEATURED AD
SUPER BANNER
*Not ad served
26. Recipe of the Day Newsletter!
26
FEATURED
AD
FEATURED AD
COOKING.COM RECIPE
209x50
Adjacency Sponsorship!
27. Dedicated Partner Email!
• 1 million+ opt-in subscribers
• Email with contents exclusively dedicated to your Brand
• Recently scrubbed – already showing significant improvements in performance
27
600x800
28. Newsletter Program!
Includes Featured Ads in three different newsletter programs!
• Recipe of The Day (daily)
1.1 million subscribers/140k opens
• Cooking.com Recipes (2 or 3 x week)
1.2 million subscribers/180k opens
• Shopping Newsletter (2 or 3 x week)
1.4 million subscribers/120k opens
Excellent way to increase exposure at low cost!
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Default Layout!
For tablets, web & desktop!
Between 481–640px!
For medium size mobile!
Less Than 480px!
For smart phones!
FEATURED AD
MOBILE AD
FEATURED AD
MOBILE AD
29. Package Insert Program!
• Unique opportunity to disseminate physical marketing incentives in outgoing
shipments to Cooking.com customers
• Perfect for coupons, samples, recipe cards and brochures
• Turnkey – you send in your incentives, we take care of the rest
29
FRONT DESIGN
BACK DESIGN
31. Advertiser Case Study "Bob Evans
Increase brand recognition and drive
traffic to company’s site, resulting in
purchases from company’s site.
Design shown for concept only.
Above is not advertiser referred to, in Case Study.
CAMPAIGN OBJECTIVE!
CAMPAIGN STRATEGY!
Campaign ran 4 months in Fiscal 2012-
Cooking.com Campaign utilized the
following positions, garnering an overall
CTR of:
• Banner Ads
Average of all banners on site –
.2% Average CTR
• Recipe Collection
.73 % Average CTR
• Social Sharing Gallery
.7 % Average CTR
• Custom Video Channel
1.1% Average CTR
• Food for Thought Newsletter
5% Open Rate
• Shopping Newsletter
5% Open Rate
• Site-take Over Sponsorship
.3% Average CTR
RESULTS!
9.5% Brand Lift
Over 10,360,000 impressions delivered.
Independent 3rd Party Vizu Study
revealed overall significant lift of 9.5%
brand achievements - control vs.
exposed.
31
32. Advertiser Case Study "Pillsbury Crescent Rolls
32
Inspire meal makers to use Pillsbury to freshen up
their weekday and weekend meal routines through
Center of the Plate twists, oven baked sidebreads
or breakfast
OBJECTIVE!
CAMPAIGN STRATEGY!
RESULTS!
Family Meal Solutions plan running on
Cooking.com included:
• Advertorial Recipe Collection featuring Pillsbury
Crescent Rolls recipes
• Collection was supported by strategically placed
roadblocks and traffic drivers, and an advertorial
write up
• Recipe of the Day sponsorships highlighting
most popular recipes
• 0.23% overall click-through rate
One placement with 2.14% click-through rate!
• High visibility placements for ads with meal
solutions
• Recipes for quick meal solutions saved by users
for extended period of time
33. Advertiser Case Study Dole
Increase brand recognition and drive traffic to
“$25k Health & Wellness Prize Package” Promotion
OBJECTIVE!
CAMPAIGN STRATEGY!
RESULTS!
• Campaign slotted for post-New Year time when
healthy lifestyle is top of mind
• Blend of high performing placements (Home
Pages) and high volume exposure (Content
Adjacencies, Keyword Targeting, Perfect Pair)
• Brand dominance with Site Takeovers
• Incremental exposure through Newsletter
sponsorships
* Strong click-through rates, with exceptional levels
on Home Pages
33
34. We Perform!
And our clients appreciate the results that Cooking.com campaigns return!!
“Not only is working with Cooking.com
a joy, the site delivers results! It's
been a top performer for our clients
throughout several campaigns.
The sales team is top notch and
the behind the scenes support is
responsive and smart.”
Maggie Thoele
Associate Media Director
GdB Advertising
“The team at Cooking.com is first-rate.
We demand a lot to ensure our clients
get the best, and Cooking.com
consistently delivers. They are always
willing to go the extra mile to make
sure that our campaigns are
executed perfectly!”
Anne Craig
Media Director
PlusMedia, LLC
“Working with Cooking.com is a real joy
for any media professional.
Customizable solutions, access to an
engaged audience, and personnel that
is knowledgeable and responsive,
making the process low-friction and
down-right pleasurable. Will always
have Cooking.com on my list of media
properties to consider for any client
wishing to reach women, shoppers or
food-interested audiences.”
Jim Meskauskas
Chief Strategic Officer, Co-Founder
Media Darwin, Inc
“Working with the Cooking.com team
has proven to be crucial to my clients’
online successes. From the
homepage takeovers to the custom
recipe integrations, each placement
has preformed above and beyond
campaign benchmarks. We look
forward to continued success with
them each year.”
Chad Cabonor
Senior Interactive Media Planner,
Sterling Rice Group
34
Jennifer Barry • Director of Sales!
480-248-8909 • jbarry@cooking.com!
Our Click Through Rates Average !
TWICE The Industry Standard!
