The major focus of every website developer is to build an effective, attractive, comprehensible and artistic design.

1. 5 Usability Principles of Your Web
Design

2. The major focus of every website developer is to build an effective,
attractive, comprehensible and artistic design. At times, it
becomes difficult to balance it but the entire aim for having a
website is to serve the customers on priority basis before focusing
on other things like SEO. The web developers focus on the
bounce rate which tells that the chance of user returning when he
visits the site from a search engine or other off-site link, and will
he return or not. Mostly users don't navigate and don't return. To
avoid this happening to your business site, you need to carry out
the following design aspects to improve the look, user-
friendliness and conversion rates and decrease the bounce rates.

3. 1. First impression
Through your web design, you represent your business
and display your brands. Customers usually look for
company reliability and stability, professional and
credible design, welcoming and friendly approach
and the main business concept revolving the layout.
With effective designing, you can make your business
first impression count on your target audience. Make
effective use of the layout, typography, font size and
colour schemes.

4. 2. Designing tips
Basic designing elements are layout, typography, colour
scheme, animation, flash and multimedia. Layout
represents page organization in orderly grid fashion for
easy navigation; also making use of negative spacing.
Typography enables the design to become legible to the
audience. Go for audience convenience and choose sans-
serif font. Carefully select your font type, colour and size.
Choose colours supporting the business theme and
complimenting the template and marketing materials.
Make use of animation and flash with care, if wrongly or
over-used it can become reason for audience distraction
and annoyance.

5. 3. Maintain consistency
Keep the designing elements consistent on every page
which includes the colour scheme, font styles and
sizes, graphics, layout structure and navigation link
placement. Keep the navigation links, header and
logo consistent throughout the site whether you
chance the layout structure.

6. 4. Use images
Convey your business themes by using suitable, high-
quality and customized images. This is a good way to
convey business concept to the audience, making a
strong connection with images and business theme at
subconscious level. Use images wisely and sparingly
in your web design without relying on them heavily.

7. 5. Page navigation
Use easy-to-use navigation for user-friendly approach.
Help the visitors find what they are looking for
without wasting their time. Keep the navigation
structure simple and intuitive. Use both header and
footer for navigation tools, placing search box in
every page.

8. Resources:
http://www.jernigancomputing.com/computers.html
http://ezinearticles.com/?5-Usability-Principles-of-Your-
Web-Design&id=8623138

9. Thanks for reading!Thanks for reading!
Bye!Bye!

10. Thanks for reading!Thanks for reading!
Bye!Bye!