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What is Social Media?
A conversation and a discussion on the Social Media Principles

Chris Heuer
Creative Social Strategi...
What do you really want to learn this morning?


                                 What are the most
                      ...
What is Social Media?
What is   Social Media?
Welcome to the social world...
Welcome to the social world...

• Welcome to the era of conversation
Welcome to the social world...

• Welcome to the era of conversation


• Spin doesn’t work, people smell BS a mile away, a...
Welcome to the social world...

• Welcome to the era of conversation


• Spin doesn’t work, people smell BS a mile away, a...
Welcome to the social world...

• Welcome to the era of conversation


• Spin doesn’t work, people smell BS a mile away, a...
Welcome to the social world...

• Welcome to the era of conversation


• Spin doesn’t work, people smell BS a mile away, a...
Social Media is tearing
down the walls that keep
us apart and changing
the rules that have kept
us from being human
inside...
There is no secret sauce...
It’s not about pulling
levers & getting results

Being social is a way of thinking
from which you can create new
opportuni...
photo by Dave Gray - Xplane




    http://flickr.com/photos/davegray/82865014/in/set-1776148/




It’s more art then scien...
Your perspective and your attitude is what will
determine success or failure...
Which is why I think these Social Media Principles
are where we must start.
The Social Media Principles

  • Be Human


  • Be Aware


  • Be Honest


  • Be Respectful


  • Be a Participant


  • ...
Be Human
Be Human
 Don’t Just Be Human, Be Yourself
Be Aware
Be Aware
 Don’t Just Be Aware, Be Smart
Be Honest
Be Honest
 Don’t Just Be Honest, Have Integrity
Be Respectful
Be Respectful
 Don’t Just Be Respectful, Live by the Golden Rule
Be a Participant
Be a Participant
 Don’t Just Be a Participant, Contribute Value
Be Open
Be Open
 Don’t Just Be Open, Be an Agent of Change
Be Courageous
Be Courageous
 Don’t Just Be Courageous, Be Willing to Fail
Chris Heuer
 chrisheuer.com
 twitter.com/chrisheuer
 flickr.com/chrisheuer
 delicious.com/chrisheuer
 socialmediaclub.org
 ...
BackUp Slides
  (just in case)
Great Products aren’t
sold, they’re bought

“Advertising is the tax you
pay for mediocre products.”

 - Peter Hirshberg
  ...
The Golden Rules of Marketing

1. Marketing is the work we do to match a company’s product or service with the
   people o...
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Chris Heuer chrisheuer.com twitter.com/chrisheuer flickr.com/chrisheuer Social Media Principles

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Chris Heuer
chrisheuer.com
twitter.com/chrisheuer
flickr.com/chrisheuer
delicious.com/chrisheuer
socialmediaclub.org
chris@socialmediaclub.org
m.408.834.0884

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Chris Heuer chrisheuer.com twitter.com/chrisheuer flickr.com/chrisheuer delicious.com/chrisheuer socialmediaclub.org chris@socialmediaclub.org m.408.834.0884

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