This presentation was made in front of an international audience during a Wan-IFRA event : make sports news the mainspring of your growth [http://www.wan-ifra.org/events/make-sports-news-the-mainspring-of-your-growth]

1. The lessons to learn
to bring your communities together

2. Communities ?
You mean People interacting ?

9. No more communities
on media websites.

10. (Well, sometimes, some tools...)
Comments

11. (Well, sometimes, some tools...)
Poll

12. (Well, sometimes, some tools...)
Fantasy games...

13. The truth is that
social media
[ie Social Networks]
have blown our minds
over the last 2 years !

14. The goal [...] was one million page views a month.
[...] it was doing more than six times that number.

15. It works well...
but not the way we thought.

16. Because being on social networks
isn't a stand-alone solution.

17. Yoo-hoo !

18. http://www.facebook.com/fankurve

19. Presentation on facebook
« Fankurve ist eine Fußball-News-Seite
des Sportressorts von stern.de.
Diskutieren Sie
mit Experten und Fans. »

20. http://www.facebook.com/fankurve

21. A discussion ? Where ?
Only via RSS Feeds !

22. No discussion = no interaction = no community
At the end of the day
= no audience

23. Lesson 1
Y# already know $at...
Communities are people,
people exchange ideas,
then take part in the discussion !

24. [same player shoot again. Sorry !]

25. First tweet ?

26. (and again rss feeds...)

27. Lesson 2
Take your time,
be there at the earliest stage.
If you open an account somewhere
it's to say something.

28. You can use social media
for something else
than audience.

29. http://bit.ly/flickrguardian

30. Why ?
. Easy to set up
. scalable
. using a tool that people are already using
(easy for them to participate)

31. Does it work ?
Well, 1 600 photos : not bad !
And at least one photo gallery
But they could have done better
@theguardian

32. Community is about sharing
in all the available ways
The Guardian asked people to send photos,
but did The Guardian send its own photos
such as materials for bloggers for example ?

33. Lesson 3
When you ask people to participate
share some of your own content too.

34. Sometimes the buzz happens !

35. http://bit.ly/marcalendar

36. WOW !
19 000 tweets
218 000 likes !

37. 44 million unique users
(in June)
Source

38. Lesson 4
Create great news, tools, services, etc.,
for your readers not for the stats.
They'll share them using social media
if it's relevant.
Then your stats should rise.

39. It's impossible to satisfy everyone

40. Source

41. Source

42. Lesson 5
Innovation is the key,
and it's (often) misunderstood

43. One
more
thing

44. Facebook, twitter, youtube, etc.
did not even exist.

45. It seems that 2010
was the year of Social media

46. What's next ?

47. Will Fifa be the place to share ?

48. Will only mobile devices be relevant ?

49. Geosocial networks ?

50. Live In-stadium experience
via mobile ?

51. What if you geolocalise people
into the stadium and invite them
to a party after the game ?

52. Finally
Once an event is finished,
start thinking of the next one
and make choices.

53. Find urls and other onlines ressources on pearltrees.

54. Many thanks to
. Stephane Delbecque, founder at footbalistic.com
. Alex Deve, founder at Oleboo

55. Thanks for your attention !
Cédric Motte – Wan Ifra Consultant
linkedin.com/in/cedricmotte