World Cup 2010 - The lessons to learn to bring your communities together

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This presentation was made in front of an international audience during a Wan-IFRA event : make sports news the mainspring of your growth [http://www.wan-ifra.org/events/make-sports-news-the-mainspring-of-your-growth]

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World Cup 2010 - The lessons to learn to bring your communities together

  1. 1. The lessons to learnto bring your communities together
  2. 2. Communities ?You mean People interacting ?
  3. 3. No more communities on media websites.
  4. 4. (Well, sometimes, some tools...) Comments
  5. 5. (Well, sometimes, some tools...) Poll
  6. 6. (Well, sometimes, some tools...) Fantasy games...
  7. 7. The truth is that social media [ie Social Networks]have blown our mindsover the last 2 years !
  8. 8. The goal [...] was one million page views a month.[...] it was doing more than six times that number.
  9. 9. It works well...but not the way we thought.
  10. 10. Because being on social networks isnt a stand-alone solution.
  11. 11. Yoo-hoo !
  12. 12. http://www.facebook.com/fankurve
  13. 13. Presentation on facebook« Fankurve ist eine Fußball-News-Seite des Sportressorts von stern.de. Diskutieren Sie mit Experten und Fans. »
  14. 14. http://www.facebook.com/fankurve
  15. 15. A discussion ? Where ?Only via RSS Feeds !
  16. 16. No discussion = no interaction = no community At the end of the day = no audience
  17. 17. Lesson 1Y# already know $at... Communities are people, people exchange ideas, then take part in the discussion !
  18. 18. [same player shoot again. Sorry !]
  19. 19. First tweet ?
  20. 20. (and again rss feeds...)
  21. 21. Lesson 2 Take your time, be there at the earliest stage.If you open an account somewhere its to say something.
  22. 22. You can use social media for something else than audience.
  23. 23. http://bit.ly/flickrguardian
  24. 24. Why ? . Easy to set up . scalable. using a tool that people are already using (easy for them to participate)
  25. 25. Does it work ? Well, 1 600 photos : not bad ! And at least one photo galleryBut they could have done better @theguardian
  26. 26. Community is about sharingin all the available ways The Guardian asked people to send photos, but did The Guardian send its own photos such as materials for bloggers for example ?
  27. 27. Lesson 3 When you ask people to participateshare some of your own content too.
  28. 28. Sometimes the buzz happens !
  29. 29. http://bit.ly/marcalendar
  30. 30. WOW !19 000 tweets218 000 likes !
  31. 31. 44 million unique users (in June) Source
  32. 32. Lesson 4Create great news, tools, services, etc., for your readers not for the stats.Theyll share them using social media if its relevant. Then your stats should rise.
  33. 33. Its impossible to satisfy everyone
  34. 34. Source
  35. 35. Source
  36. 36. Lesson 5 Innovation is the key, and its (often) misunderstood
  37. 37. Onemorething
  38. 38. Facebook, twitter, youtube, etc. did not even exist.
  39. 39. It seems that 2010was the year of Social media
  40. 40. Whats next ?
  41. 41. Will Fifa be the place to share ?
  42. 42. Will only mobile devices be relevant ?
  43. 43. Geosocial networks ?
  44. 44. Live In-stadium experience via mobile ?
  45. 45. What if you geolocalise peopleinto the stadium and invite them to a party after the game ?
  46. 46. Finally Once an event is finished, start thinking of the next one and make choices.
  47. 47. Find urls and other onlines ressources on pearltrees.
  48. 48. Many thanks to. Stephane Delbecque, founder at footbalistic.com. Alex Deve, founder at Oleboo
  49. 49. Thanks for your attention !Cédric Motte – Wan Ifra Consultant linkedin.com/in/cedricmotte

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