14.10.31 Designing from the Invisibles: Finding New Mobility Opportunities
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This is a keynote address presentation at China-Anting Automotive Conference 2014.
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14.10.31 Designing from the Invisibles: Finding New Mobility Opportunities
- 1. DESIGNING FROM THE INVISIBLES: FINDING NEW MOBILITY OPPORTUNITIES SOOSHIN CHOI Professor of Design Provost & Vice President for Academic Affairs COLLEGE FOR CREATIVE STUDIES
- 2. © Sooshin Choi, 2014 MY DESIGN JOURNEY Design: Visualizing Future Possibilities
- 3. © Sooshin Choi, 2014 DESIGN HAS BEEN EVOLVING Object Motivation Scope of work Learning Goals Chapter 1 • Things • For Industry • Doing • Drawing and Making • Beautiful & Useful Chapter 2 • Experiences • For Market • Thinking, and Doing • Drawing, Making, and Researching • Usable & Enjoyable Chapter 3 • Values • For Better World • Thinking, Doing, and Connecting • Drawing, Making, Researching, and Communicating •Meaningful & Valuable
- 4. © Sooshin Choi, 2014 LESSONS FROM THE STREET There Are So Many “One Of Those” Designs. And Many Are Actually Mediocre Designs.
- 5. © Sooshin Choi, 2014 LESSONS FROM MY EXPERIENCE So Where Are My Designs Now?
- 6. © Sooshin Choi, 2014 LESSON FROM A MASTER Life is really simple, but we insist on making it complicated.
- 7. © Sooshin Choi, 2014 LESSONS FROM KID’’S MOVIES The More We Produce, The Messier It Can Be. The More Technology, The Messier We May Be.
- 8. © Sooshin Choi, 2014 Disco“v ery consists not in seeking new lands but in seeing with new eyes ” Marcel Proust LESSONS FOR US
- 9. © Sooshin Choi, 2014 AUTO ARE HORSES, OXEN, AND DONKEYS IN 21C 本質: Know Why We Move, Work And Live.
- 10. © Sooshin Choi, 2014 SUBSTANCE RATHER THAN SUBJECT 色卽是空 空卽是色: Matter is void and void is what matters
- 11. © Sooshin Choi, 2014 MAKING BETTER THINGS VS. KNOWING BETTER WHAT I'M MAKING Aren’t We Creating More Land-Fills? Or Are We Designing Unforgettable Memories?
- 12. © Sooshin Choi, 2014 NEW MOBILITY OPPORTUNITIES It's All About Dignifying People. Design, Data, And Technology Should Make This Happen.
- 13. DESIGNING FROM THE INVISIBLES: FINDING NEW MOBILITY OPPORTUNITIES © Sooshin Choi, 2014 SOOSHIN CHOI Professor of Design Provost & Vice President Sooshin@CollegeForCreativeStudies.edu College For Creative Studies