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Ryder Ripps Lunch Bytes

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Ryder Ripps Lunch Bytes

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For my lecture I sourced from 7 different presentations on SlideShare. The lecture was part of the Lunch Bytes series brought to you by The Goethe-Institut Washington, the Smithsonian's Hirshhorn Museum and Sculpture Garden, the Swiss Arts Council Pro Helvetia, and the Embassy of Switzerland. http://www.lunch-bytes.com/events/upcoming/lunch-bytes-6/

For my lecture I sourced from 7 different presentations on SlideShare. The lecture was part of the Lunch Bytes series brought to you by The Goethe-Institut Washington, the Smithsonian's Hirshhorn Museum and Sculpture Garden, the Swiss Arts Council Pro Helvetia, and the Embassy of Switzerland. http://www.lunch-bytes.com/events/upcoming/lunch-bytes-6/

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Ryder Ripps Lunch Bytes

  1. 1. Definition Creativity is the ability to think up and design new inventions, produce works of art, solve problems in new ways, or develop an idea based on an original, novel, or unconventional approach.
  2. 2. Four Tools of Creativity • Faith in your own creativity • Absence of judgment • Precise observation • Penetrating questions
  3. 3. APPEAL TO AUTHORITY
  4. 4. Creativity Needs: ! Skill ! Talent ! Personality
  5. 5. Creativity means The capability of producing new solutions in the intellectual way to solve problems creativity as the act of turning new and imaginative ideas into reality
  6. 6. “Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt
  7. 7. Aesthetics:
  8. 8. CLASSICAL THIRD PRINCIPLE KNOW YOUR VOICE
  9. 9. CONTEMPORARY THIRD PRINCIPLE KNOW YOUR VOICE
  10. 10. GRUNGE THIRD PRINCIPLE KNOW YOUR VOICE
  11. 11. “...it doesn't matter how pretty your site is or how many "bells and whistles" you have. While a high-quality site is important, the majority of people today value usability more than good looks or fanciness.”
  12. 12. “...it doesn't matter how pretty your site is or X how many "bells and whistles" you have. While a high-quality site is important, the majority of people today value usability more than good looks or fanciness.” You can’t Sepa rate ility from Usab ign. sual Des Vi
  13. 13. Perception.
  14. 14. Aesthetics and... Cognition “the process of knowing” Affordance says an ‘objects sensory characteristics intuitively imply its functionality and use’
  15. 15. “Look & Feel” f u n c t io n
  16. 16. “Look & Feel” Pret deco Pr X ty is rat etty is F f u n c t io n Not ion! unction.
  17. 17. If you care about function, then you care about cognition and affect. And consequently, you care about aesthetics.
  18. 18. Control Understanding Outcome
  19. 19. CONTEXT PREVENTS CONFUSION FOURTH PRINCIPLE RESPECT CONTEXT
  20. 20. DATA ? PROFIT MEANING!
  21. 21. Affect How I ‘think’ cannot be separated from how I ‘feel’ Cognition Myth reality
  22. 22. Limitations of Creativity ! Individual & social influences factors ! Aging changes ! Economic status ! Geographic distance ! Cultured difference
  23. 23. “Dismissing visual design as just a matter of making things pretty or ugly cuts off your ability to communicate with your customers... Design is a means to communicate, not mere styling.” -Luke Wroblewski
  24. 24. A CLEAR VOICE CAN ACCOMPLISH ANYTHING THIRD PRINCIPLE KNOW YOUR VOICE
  25. 25. IT TAKES MOST PEOPLE .1 SECOND TO INITIALLY DETERMINE WHETHER THEY TRUST WHAT THEY ARE SEEING http://www.psychologicalscience.org/onlyhuman/2006/07/velocity-of-trust.cfm
  26. 26. SINCERITY © copyright United Feature Syndicate
  27. 27. “ To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that. —Edward R. Murrow
  28. 28. 9 PRINCIPLES… 1. Keep Promises 2. Show Results 3. Know Your Voice 4. Respect Context 5. Transition Changes 6. Guide, Don’t Dictate 7. Show Then Tell 8. Make it Simple, Not Simplistic 9. Always Leave Them Wanting More
  29. 29. Thanks!
  30. 30. THANK YOU SIMON COLLISON @colly http://colly.com
  31. 31. Thank you….
  32. 32. ThaNk you! @idangazit & http://gazit.me don’t be shy, come say hi!

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