DefinitionCreativity is the ability to think up anddesign new inventions, produce works ofart, solve problems in new ways,...
Four Tools of Creativity• Faith in your own creativity• Absence of judgment• Precise observation• Penetrating questions
APPEAL TOAUTHORITY
Creativity Needs:  ! Skill         ! Talent  ! Personality
Creativity means             The capability of producing new solutions in the intellectual way to solve problems  creativi...
“Creativity is thinking up new things.     Innovation is doing new things.”                       — Theodore Levitt
Aesthetics:
CLASSICAL  THIRD PRINCIPLE   KNOW YOUR VOICE
CONTEMPORARYTHIRD PRINCIPLE   KNOW YOUR VOICE
GRUNGETHIRD PRINCIPLE   KNOW YOUR VOICE
“...it doesnt matter how pretty your site is orhow many "bells and whistles" you have.While a high-quality site is importa...
“...it doesnt matter how pretty your site is or             Xhow many "bells and whistles" you have.While a high-quality s...
Perception.
Aesthetics and...Cognition    “the process of knowing”Affordance says an ‘objects sensory characteristics     intuitively ...
“Look &   Feel”           f u n c t io n
“Look &   Feel”PretdecoPr       X    ty is     rat  etty  is F            f u n c t io n           Not         ion!       ...
If you care about function,    then you care about    cognition and affect. And consequently, you care about aesthetics.
Control   Understanding   Outcome
CONTEXT PREVENTSCONFUSIONFOURTH PRINCIPLE   RESPECT CONTEXT
DATA   ? PROFITMEANING!
Affect             How I ‘think’               cannot be            separated from              how I ‘feel’CognitionMyth ...
Limitations of Creativity! Individual & social influences factors! Aging changes! Economic status! Geographic distance! Cu...
“Dismissing visual design as just amatter of making things pretty or uglycuts off your ability to communicatewith your cus...
A CLEAR VOICE CANACCOMPLISH ANYTHING THIRD PRINCIPLE   KNOW YOUR VOICE
IT TAKES MOST PEOPLE .1 SECOND              TO INITIALLY DETERMINE WHETHER                  THEY TRUST WHAT THEY ARE      ...
SINCERITY© copyright United Feature Syndicate
“   To be persuasive we must be    believable; to be believable we    must be credible; to be credible    we must be truth...
9 PRINCIPLES…1. Keep Promises2. Show Results3. Know Your Voice4. Respect Context5. Transition Changes6. Guide, Don’t Dicta...
Thanks!
THANK YOU SIMON COLLISON         @colly    http://colly.com
Thankyou….
ThaNk you!@idangazit & http://gazit.me don’t be shy, come say hi!
Ryder Ripps Lunch Bytes
Ryder Ripps Lunch Bytes
Ryder Ripps Lunch Bytes
Ryder Ripps Lunch Bytes
Ryder Ripps Lunch Bytes
Ryder Ripps Lunch Bytes
Ryder Ripps Lunch Bytes
Ryder Ripps Lunch Bytes
Ryder Ripps Lunch Bytes
Ryder Ripps Lunch Bytes
Ryder Ripps Lunch Bytes
Ryder Ripps Lunch Bytes
Ryder Ripps Lunch Bytes
Ryder Ripps Lunch Bytes
Ryder Ripps Lunch Bytes
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Ryder Ripps Lunch Bytes

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For my lecture I sourced from 7 different presentations on SlideShare. The lecture was part of the Lunch Bytes series brought to you by The Goethe-Institut Washington, the Smithsonian's Hirshhorn Museum and Sculpture Garden, the Swiss Arts Council Pro Helvetia, and the Embassy of Switzerland. http://www.lunch-bytes.com/events/upcoming/lunch-bytes-6/

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Ryder Ripps Lunch Bytes

  1. 1. DefinitionCreativity is the ability to think up anddesign new inventions, produce works ofart, solve problems in new ways, ordevelop an idea based on an original,novel, or unconventional approach.
  2. 2. Four Tools of Creativity• Faith in your own creativity• Absence of judgment• Precise observation• Penetrating questions
  3. 3. APPEAL TOAUTHORITY
  4. 4. Creativity Needs: ! Skill ! Talent ! Personality
  5. 5. Creativity means The capability of producing new solutions in the intellectual way to solve problems creativity as the act of turning new and imaginative ideas into reality
  6. 6. “Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt
  7. 7. Aesthetics:
  8. 8. CLASSICAL THIRD PRINCIPLE KNOW YOUR VOICE
  9. 9. CONTEMPORARYTHIRD PRINCIPLE KNOW YOUR VOICE
  10. 10. GRUNGETHIRD PRINCIPLE KNOW YOUR VOICE
  11. 11. “...it doesnt matter how pretty your site is orhow many "bells and whistles" you have.While a high-quality site is important, themajority of people today value usability morethan good looks or fanciness.”
  12. 12. “...it doesnt matter how pretty your site is or Xhow many "bells and whistles" you have.While a high-quality site is important, themajority of people today value usability morethan good looks or fanciness.” You can’t Sepa rate ility from Usab ign. sual Des Vi
  13. 13. Perception.
  14. 14. Aesthetics and...Cognition “the process of knowing”Affordance says an ‘objects sensory characteristics intuitively imply its functionality and use’
  15. 15. “Look & Feel” f u n c t io n
  16. 16. “Look & Feel”PretdecoPr X ty is rat etty is F f u n c t io n Not ion! unction.
  17. 17. If you care about function, then you care about cognition and affect. And consequently, you care about aesthetics.
  18. 18. Control Understanding Outcome
  19. 19. CONTEXT PREVENTSCONFUSIONFOURTH PRINCIPLE RESPECT CONTEXT
  20. 20. DATA ? PROFITMEANING!
  21. 21. Affect How I ‘think’ cannot be separated from how I ‘feel’CognitionMyth reality
  22. 22. Limitations of Creativity! Individual & social influences factors! Aging changes! Economic status! Geographic distance! Cultured difference
  23. 23. “Dismissing visual design as just amatter of making things pretty or uglycuts off your ability to communicatewith your customers...Design is a means to communicate,not mere styling.”-Luke Wroblewski
  24. 24. A CLEAR VOICE CANACCOMPLISH ANYTHING THIRD PRINCIPLE KNOW YOUR VOICE
  25. 25. IT TAKES MOST PEOPLE .1 SECOND TO INITIALLY DETERMINE WHETHER THEY TRUST WHAT THEY ARE SEEINGhttp://www.psychologicalscience.org/onlyhuman/2006/07/velocity-of-trust.cfm
  26. 26. SINCERITY© copyright United Feature Syndicate
  27. 27. “ To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that. —Edward R. Murrow
  28. 28. 9 PRINCIPLES…1. Keep Promises2. Show Results3. Know Your Voice4. Respect Context5. Transition Changes6. Guide, Don’t Dictate7. Show Then Tell8. Make it Simple, Not Simplistic9. Always Leave Them Wanting More
  29. 29. Thanks!
  30. 30. THANK YOU SIMON COLLISON @colly http://colly.com
  31. 31. Thankyou….
  32. 32. ThaNk you!@idangazit & http://gazit.me don’t be shy, come say hi!

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