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DefinitionCreativity is the ability to think up anddesign new inventions, produce works ofart, solve problems in new ways, ordevelop an idea based on an original,novel, or unconventional approach.

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Four Tools of Creativity• Faith in your own creativity• Absence of judgment• Precise observation• Penetrating questions

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APPEAL TOAUTHORITY

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Creativity Needs: ! Skill ! Talent ! Personality

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Creativity means The capability of producing new solutions in the intellectual way to solve problems creativity as the act of turning new and imaginative ideas into reality

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“Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt

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Aesthetics:

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CLASSICAL THIRD PRINCIPLE KNOW YOUR VOICE

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CONTEMPORARYTHIRD PRINCIPLE KNOW YOUR VOICE

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GRUNGETHIRD PRINCIPLE KNOW YOUR VOICE

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“...it doesnt matter how pretty your site is orhow many "bells and whistles" you have.While a high-quality site is important, themajority of people today value usability morethan good looks or fanciness.”

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“...it doesnt matter how pretty your site is or Xhow many "bells and whistles" you have.While a high-quality site is important, themajority of people today value usability morethan good looks or fanciness.” You can’t Sepa rate ility from Usab ign. sual Des Vi

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Perception.

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Aesthetics and...Cognition “the process of knowing”Affordance says an ‘objects sensory characteristics intuitively imply its functionality and use’

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“Look & Feel” f u n c t io n

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“Look & Feel”PretdecoPr X ty is rat etty is F f u n c t io n Not ion! unction.

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If you care about function, then you care about cognition and affect. And consequently, you care about aesthetics.

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Control Understanding Outcome

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CONTEXT PREVENTSCONFUSIONFOURTH PRINCIPLE RESPECT CONTEXT

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DATA ? PROFITMEANING!

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Affect How I ‘think’ cannot be separated from how I ‘feel’CognitionMyth reality

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Limitations of Creativity! Individual & social influences factors! Aging changes! Economic status! Geographic distance! Cultured difference

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“Dismissing visual design as just amatter of making things pretty or uglycuts off your ability to communicatewith your customers...Design is a means to communicate,not mere styling.”-Luke Wroblewski

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A CLEAR VOICE CANACCOMPLISH ANYTHING THIRD PRINCIPLE KNOW YOUR VOICE

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IT TAKES MOST PEOPLE .1 SECOND TO INITIALLY DETERMINE WHETHER THEY TRUST WHAT THEY ARE SEEINGhttp://www.psychologicalscience.org/onlyhuman/2006/07/velocity-of-trust.cfm

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SINCERITY© copyright United Feature Syndicate

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“ To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that. —Edward R. Murrow

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9 PRINCIPLES…1. Keep Promises2. Show Results3. Know Your Voice4. Respect Context5. Transition Changes6. Guide, Don’t Dictate7. Show Then Tell8. Make it Simple, Not Simplistic9. Always Leave Them Wanting More

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Thanks!

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THANK YOU SIMON COLLISON @colly http://colly.com

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Thankyou….

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ThaNk you!@idangazit & http://gazit.me don’t be shy, come say hi!