The document discusses how plastic can be a more sustainable material if designed and used properly. It argues that plastic products should be designed to last longer and be more easily repaired or reused to reduce waste. Designers play a key role in convincing consumers that plastics have value when cared for over long periods rather than being disposable. Examples are given of furniture designers creating durable, repairable plastic chairs and a watering can.

1. Worried about the oil crisis?Then use more plastic. It sounds counter-intuitive, since if one is "running out" then so is the other. It also sounds provocative, because plastic has a reputation as a pollutant, heaped up in landfills. But it's the most energy efficient, eco-friendly material a designer can use. There's just one problem. You know how cheap and disposable it is? Well, it's neither of those things any more, and that means we have to completely rethink some of the basic assumptions of consumer society.

2. “The real solution is to convince people that plastic is a valuable material”“The goal for any designer now has to be to design out obsolescence. "We do our utmost to design things that people don't throw away. That's our bit I suppose," says Jay Osgerby. From Sabine Philipp's perspective, "It's about keeping the oil in use as long as possible." If the initial consumer can't keep using a plastic product, maybe someone else can. "The best recycling company in the world is not BP, it's eBay,"

3. "Our generation is the last that will have the luxury to buy and buy and buy things all the time. It's our lifestyle that's unsustainable,”The designer's role in all this is to be persuasive. "How you do that is actually a designer's job: to convince people that they should buy something with a higher inherent value and hold on to it for longer,"

4. New Order by Jerszy Seymour for Vitra

6. The Workshop Chair by Jerszy Seymour

7. The Workshop Chair is made from wood and polycapralactone wax, it is fully repairable and 100% biodegradable and passes the top level structure tests for contract furniture (catas level 5).

8. Pipe Dreams Watering CanWatering-can.Material: blow-moulded polyethylene.Capacity: 2 lt.Design:Jerszy SeymourManufacturer:Magis

9. stacking Easy Chairs.Produced by Magis

10. Forma fantasma

11. Raw Edges

12. Nicola Zuccola

13. Universal Design

14. Universal Design

15. "Inclusive Design is a way of designing products and environments so thatthey are usable and appealing to everyone regardless of age, ability orcircumstance by working with users to remove barriers in the social,technical, political and economic processes underpinning building anddesign"

16. If you design at the edges you increase the size of the market, because you will also include the center. £$£$£$£$£$£$£$

19. GregorTimlin