What is User Experience Design?

1. UX DESIGN
Donny Carpio
American Specialty Health

2. User Experience (UX) Design
- The Term UX
- What is UX Design?
- Example of UX Design

3. THE TERM UX

4. “User Experience”
“I invented the term because I thought
human interface and usability were too
narrow. I wanted to cover all aspects of
the person’s experience with the
system including industrial design
graphics, the interface, the physical
interaction and the manual.”
Don Norman
Former UX Architect, Apple
1993-1997

5. WHAT IS UX DESIGN?

6. Steve Harvey announced the wrong
winner in the 2015 Miss Universe
Pageant.
Was Steve Harvey the problem?
UX Design is about
solving the RIGHT
problems

7. Source: YouTube video, 6:51. Posted by ”Learn UI Now!," January 19, 2017. https://www.youtube.com/watch?v=cWQ3NXh5tUE.

8. UX design accounts for end-to-end experience
“No product is an island. A
product is more than the
product. It’s a cohesive set of
experiences.”
Don Norman

9. UX Design is
multidisciplinary and
cross-collaborative
Research
Interaction Design
Visual Design
Writing

10. UX Design
Methodology
Observe
Think
Make
Iterate

11. How UXers solves problems

12. UX Design Example:
Disneyland Park
Experience

13. The Happiest Place on Earth?
!!

14. Observe

15. Think
How might we reduce wait
times throughout the park
experience?

16. Make
1999

17. Iterate
2013
2017
2018

18. Disneyland Park Mobile App
- MAXPass (Fastpass and PhotoPass)
- Attraction wait times
- Map/Directions
- Order food
- Character location and schedule

19. UX DESIGN
Q&A Session