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DEVELOPMENT OF MY FILM POSTER
BY CHLOE MCDOWELL
MY FINISHED PRODUCT
STEP 1
I was initially inspired by the Spotlight
poster and my first draft emulated it
because its design is clean yet complex.
However, I decided against it because
evoked a very different genre with its
references to newspapers. However, I did
keep some elements of the Spotlight poster
in my own poster, which was was the layout
of the title and billing block.
STEP 2
I created all the titles, billing block and
social media before setting up the photo
shoot for the central image. After I took a
photo for the poster I realized that the
theme of the poster would not match the
trailer or the photograph.
I then decided to change the layout of the
poster which matches both my magazine
cover and trailer better, creating cohesion.
STEP 3
In keeping with convention, I have the
names of the four main characters at the
top of the poster and the awards that they
have 'won' or been 'nominated' for. This
was done on the Spotlight poster and I
think that it makes the poster professional.
I also have the title of my film 'RISK' in bold
and capitals in the middle which catches
the audience’s attention quickly.
STEP 4
I have a billing block, release date and social
media links on my poster. The billing block
gives all the credit to the work that has been
throughout my film and I have used a font
that the professionals use for their billing
block (font: Bee Two). These small touches
add value to the poster and allow it to look
professional.
STEP 5
After feedback from my peers, that my film
poster was too light and the text could not
be seen clearly, I made it much more
dramatic and powerful by putting a dark,
thunderous sky as a backdrop and merged
the two images to create the moody sky. I
also made the rest of the poster slightly
darker to match the darkness of the sky.

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Development of my Film Poster

  • 1. DEVELOPMENT OF MY FILM POSTER BY CHLOE MCDOWELL
  • 3. STEP 1 I was initially inspired by the Spotlight poster and my first draft emulated it because its design is clean yet complex. However, I decided against it because evoked a very different genre with its references to newspapers. However, I did keep some elements of the Spotlight poster in my own poster, which was was the layout of the title and billing block.
  • 4. STEP 2 I created all the titles, billing block and social media before setting up the photo shoot for the central image. After I took a photo for the poster I realized that the theme of the poster would not match the trailer or the photograph. I then decided to change the layout of the poster which matches both my magazine cover and trailer better, creating cohesion.
  • 5. STEP 3 In keeping with convention, I have the names of the four main characters at the top of the poster and the awards that they have 'won' or been 'nominated' for. This was done on the Spotlight poster and I think that it makes the poster professional. I also have the title of my film 'RISK' in bold and capitals in the middle which catches the audience’s attention quickly.
  • 6. STEP 4 I have a billing block, release date and social media links on my poster. The billing block gives all the credit to the work that has been throughout my film and I have used a font that the professionals use for their billing block (font: Bee Two). These small touches add value to the poster and allow it to look professional.
  • 7. STEP 5 After feedback from my peers, that my film poster was too light and the text could not be seen clearly, I made it much more dramatic and powerful by putting a dark, thunderous sky as a backdrop and merged the two images to create the moody sky. I also made the rest of the poster slightly darker to match the darkness of the sky.