2. Copy Development
Descriptions of irn bru 32
How would you describe the essence
of a flavour that only two people in the
world know? One that is such a closely
guarded secret that it is held under
lock and key in a vault in Switzerland?
A taste so precious, so unique that it is
our chairman Robin Barr, and he alone,
who blends the unique combination of
32 flavours that can be savoured in
every sip? There is only one word to
describe it.
Phenomenal
And if you didn’t get that right you’ve
clearly been drinking something else.
So go and de-tox your mouth with a
can of IRN-BRU immediately
Ingredients
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Carbonated water, sugar (carbohydrate),
citric acid, flavourings (including caffeine
and quinine), preservative (E211),
colours (E110, E124), ammonium ferric
citrate (0.002%)
Typical values per 100ml: Energy – 182 kj
/ 43 kcal, Protein – Trace, Carbohydrate –
10.5g, Fat – 0g
Slogans
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•
•
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Just as good as the original
You’ve never tasted anything so good
You will never know what it is but you’ll love it
Switch on your brain
3. Copy analysis
“Just as good as the original”
“You’ve never tasted anything so good”
“You will never know what it is but you’ll love it”
I m not going to use any of these slogans that I have thought of because I don’t think that
they are good enough for my work as it needs to be professional. I am designing my energy
drink to represent light blub because that is a source of energy, therefore I want to relate my
slogan to my design.
6. Font analysis
I think this font is good because it is bold and you can see if from afar, which is
good to catch peoples attention. I also like the effect of the font it has an army
effect, and those who are in the army need energy to get through the day, like
those who need the energy drink.
I think this font is good because it has the effect that it is speed and you can relate
that to energy like the drink. I think that it also stands out from afar to catch
peoples attention.
