2. Copy development
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IRN-BRU 32 it’s the only drink for you.
IRN BRU 32, we want you.
Unleash your inner beast with new IRN BRU 32.
Uncle Sam wants you to drink IRN BRU 32.
Be a better you with an IRN BRU.
Maximize performance with new IRN BRU 32.
Go on you know you want to. IRN BRU.
Not sure about you but I fancy a BRU.
Do what the Scotts do, drink an IRN BRU.
3. Font development and testing
Arial Black
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IRN BRU 32 it’s the only drink for you. Pt.9
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IRN BRU 32 it’s the only drink for you. Pt.11
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IRN BRU 32 it’s the only drink for you. Pt.13
• IRN BRU 32 it’s the only drink for you. Pt.15
• IRN BRU 32 it’s the only drink for you. Pt.17
• IRN BRU 32 it’s the only drink for you. Pt.19
• IRN BRU 32 it’s the only drink for you. Pt.21
Rockwell extra bold
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IRN BRU 32 it’s the only drink for you. Pt.9
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IRN BRU 32 it’s the only drink for you. Pt.11
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IRN BRU 32 it’s the only drink for you. Pt.13
• IRN BRU 32 it’s the only drink for you. Pt.15
• IRN BRU 32 it’s the only drink for you. Pt.17
• IRN BRU 32 it’s the only drink for you. Pt.19
• IRN BRU 32 it’s the only drink for you. Pt.21
4. Font testing continued
Gill sans ultra bold
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IRN BRU 32 we want you! Pt.9
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IRN BRU 32 we want you! Pt.11
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IRN BRU 32 we want you! Pt.13
• IRN BRU 32 we want you! Pt.15
• IRN BRU 32 we want you! Pt.17
• IRN BRU 32 we want you! Pt.19
• IRN BRU 32 we want you! Pt.21
Bernard MT condensed
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IRN BRU 32 we want you! Pt.9
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IRN BRU 32 we want you! Pt.11
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IRN BRU 32 we want you! Pt.13
• IRN BRU 32 we want you! Pt.15
• IRN BRU 32 we want you! Pt.17
• IRN BRU 32 we want you! Pt.19
• IRN BRU 32 we want you! Pt.21
5. Fonts in different sizes
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The readability of all of the fonts that I tested is good at all sizes but I think that the Arial Black
was the clearest of them all. This tells me that the simpler the font the easier it is to read at
smaller sizes, this will be something to consider when thinking about large bodies of text such as
ingredients and nutritional information.
The gill sans ultra bold font looked to get quite congested and lacked the clear readability that I
am looking for, this is one that I will not be using simply due to the fact that there are stronger
fonts to use.
The Bernard mt condensed font is quite difficult to read when it gets down to around pt.9 this
would mean that it wouldn’t be a good choice for a can as the fonts on the will all be fairly small so
to avoid a poor finish in readability I wont be using this one for the packaging a font like this is
still a possibility for a magazine advert.
6. Font from Dafont
This is font that I could
potentially use for my products.
This was a test to see how
legible the writing was at
different sizes and if it would
work in a variety of different
mediums. I think that this font
would be good for the title on a
magazine advert because it is
clear to read and in bold and
capitals which will catch peoples
eye and make them read what
the advert is about.
7. Font samples
These are come examples of the potential fonts for my products, I
think that all of these have different aspects which make them useful
for different types of advertisement and style of design. The Ea
Designer font is one which I want to use, I think it has a slightly
futuristic feel to it and I could experiment with different accompanying
images for the adverts. I think that the Babes Neue font would be good
for anything that you want to stand out i.e. a title or the name of the
drink because it has a very dominant feel to it.
9. Readability sum up
• From the results that I got from testing the various different colours
together it was clear to me to see which would defiantly not work together
as they are either not fully legible or were a strain on the eyes.
• The black writing worked well and was clear on all three backgrounds so is
defiantly a choice for the larger chunks of text like ingredients or
description of the drink etc.
• I think that the orange text on the blue background also worked well and is
maybe the choice that I will go with when it comes to production. Orange on
a silver background also worked well and this opens up opportunities for
varieties of the drink like a diet version.
