1. Billing BlockBilling Block
What is a Billing Block?
Poster credits are the legal lines that appear in movie posters and trailers giving credit to the cast and
crew that made the film, as well as the producers, distributor and financier behind it. Poster credits are
widely known also as “billing block” or “credit block”.
What is a Billing Block?
Poster credits are the legal lines that appear in movie posters and trailers giving credit to the cast and
crew that made the film, as well as the producers, distributor and financier behind it. Poster credits are
widely known also as “billing block” or “credit block”.

2. Why is it there?Why is it there?
The presence of names in the billing block is related to the contracts signed between the
companies involved in the film, and the cast and crew members. The presence, size and
order of billing block are also subject to the collective agreements between unions, such as
the Directors Guild of America (DGA), and the Alliance of Motion Picture Television Producers
(AMPTP). In advertising, product recognition is vital: having poster credits tells you at first sight
you are seeing an ad for a film.
On a Poster how big should be the poster credits?
By convention, the height of the names in the poster credits are not be smaller than 25% of
the title height. That is the reason why the font used is generally so tall and compressed.

The presence of names in the billing block is related to the contracts signed between the
companies involved in the film, and the cast and crew members. The presence, size and
order of billing block are also subject to the collective agreements between unions, such as
the Directors Guild of America (DGA), and the Alliance of Motion Picture Television Producers
(AMPTP). In advertising, product recognition is vital: having poster credits tells you at first sight
you are seeing an ad for a film.
On a Poster how big should be the poster credits?
By convention, the height of the names in the poster credits are not be smaller than 25% of
the title height. That is the reason why the font used is generally so tall and compressed.


3. From my research I have found the following things normally appear in a billing block.
Music By, Main Actors, Photography By, Costume By Produced By,Executive Producer, Production
Company, Director, Editor, Website, Release date/Coming soon & Company logos.