The Changing Face of
                 Chinese Outbound Travel

                  Driving Change in Travel & Tourism




Pe...
China over the last 10 years…..

     1997                                 2007
    • Population     1.24 billion   ==>   ...
The total China travel equation

          1,394.0




                           125.0
                                  ...
4
•   On Monday November 5, 2007 made its stock market debut in
        Shanghai….

    •   …and that same day became the fi...
Hong Kong and Macau remain favourite
    destinations…

              13.6




                                           ...
…with other Asian destinations also popular

                                                   Arrivals (millions)
      ...
New destinations are making waves

                                               Year-on-year change
                    ...
Scheduled air seat capacity from China has
     grown exponentially

                     900,000

                     80...
China routes to Europe in 2000




10
China routes to Europe in 2007




11
Dynamic growth is forecast




12
‘Established’ destinations will have mixed
     results…

                                               Arrivals in 2009 ...
…while ‘emerging’ destinations will drive
     growth

                                                   % change
       ...
Business travel is heavily influenced by
     leisure activities




15
Europe is growing as both a business and
     leisure destination




16
Relieving stress has become one of the main
     motives for taking vacations




17
Online information sources are vital




18
Booking online is becoming more and more
     important




19
The use of premium accommodation suggests,
     higher yield visitors




20
Working with Industry to Lead an Effective
     Response to Climate Change

     • PATA CEO Challenge
       • 29-30 April...
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PATA China Outbound 14 11 2007

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PATA China Outbound 14 11 2007

  1. 1. The Changing Face of Chinese Outbound Travel Driving Change in Travel & Tourism Peter de Jong President and CEO Pacific Asia Travel Association
  2. 2. China over the last 10 years….. 1997 2007 • Population 1.24 billion ==> 1.33 billion • Urbanized 32% ==> 42% • GDP growth 9.3% ==> 11.5% • GDP/capita US$767 ==> US$2,420 • Travel -Inbound 57.6 million ==> 132 million -Outbound 5.3 million ==> 37.5 million -Domestic 644 million ==> 1.4 billion 2
  3. 3. The total China travel equation 1,394.0 125.0 34.5 Domestic Inbound Outbound Measure (millions) 3
  4. 4. 4
  5. 5. • On Monday November 5, 2007 made its stock market debut in Shanghai…. • …and that same day became the first company in the World to be valued at more than US$1,000bn • Second largest company in the world, ExxonMobil is valued at just under half that! 5
  6. 6. Hong Kong and Macau remain favourite destinations… 13.6 12.0 Hong Kong SAR Macau SAR Destination (arrivals in millions) 6
  7. 7. …with other Asian destinations also popular Arrivals (millions) 0.0 0.2 0.4 0.6 0.8 1.0 1.2 Singapore Thailand Korea (ROK) Japan Destination Vietnam Malaysia USA Australia Mongolia Indonesia 7
  8. 8. New destinations are making waves Year-on-year change 0% 20% 40% 60% 80% 100% 120% 140% Maldives PNG Sri Lanka Bhutan Destination Cambodia Guam Indonesia Lao PDR Hawaii Myanmar 8
  9. 9. Scheduled air seat capacity from China has grown exponentially 900,000 800,000 700,000 600,000 Seats per week 500,000 400,000 300,000 200,000 100,000 0 4Q00 4Q01 4Q02 4Q03 4Q04 4Q05 4Q06 4Q07 12 months ended 9
  10. 10. China routes to Europe in 2000 10
  11. 11. China routes to Europe in 2007 11
  12. 12. Dynamic growth is forecast 12
  13. 13. ‘Established’ destinations will have mixed results… Arrivals in 2009 (mns) 0 2 4 6 8 10 12 14 16 18 Hong Kong SAR Macau SAR Destination Singapore Korea (ROK) Japan Thailand 13
  14. 14. …while ‘emerging’ destinations will drive growth % change 0% 20% 40% 60% 80% 100% 120% Sri Lanka NZ PNG Cambodia Destination Maldives Guam Korea (ROK) Canada Philippines Pakistan 14
  15. 15. Business travel is heavily influenced by leisure activities 15
  16. 16. Europe is growing as both a business and leisure destination 16
  17. 17. Relieving stress has become one of the main motives for taking vacations 17
  18. 18. Online information sources are vital 18
  19. 19. Booking online is becoming more and more important 19
  20. 20. The use of premium accommodation suggests, higher yield visitors 20
  21. 21. Working with Industry to Lead an Effective Response to Climate Change • PATA CEO Challenge • 29-30 April 2008, Bangkok • Leaders of private & public sector • Challenge: commit to on- going action plan • www.pata.org/ceochallenge 21

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