Capturing your prospects and customers attention at the right time is essential to building loyalty and driving purchases. In this session, you’ll learn how to develop a strategic communications plan that moves your customers from inquiry to purchase decision and builds long term loyalty

2. Creating Sales Funnels
That Build Loyalty and
Increase Revenue
Kelly O’Connell
Solutions Architect
ActiveCampaign

3. ActiveCampaign helps growing
businesses meaningfully connect
and engage with their customers.
We go beyond marketing automation to
enable businesses to optimize their
customers’ experiences.
50,000+
Customers
260+
Employees

4. Kelly O’Connell is a Solutions
Architect at ActiveCampaign.
She works with current and prospective customers to
help them leverage the ActiveCampaign platform to
reach business goals.

5. T H E F U N N E L
@ActiveCampaign
❏ Awareness
❏ Acquisition
❏ Activation
❏ Revenue
❏ Retention
❏ Referral
❏ Awareness

6. T H E F U N N E L

7. B E Y O N D T H E F U N N E L

8. Perfect the blend of automation
and human touch.
S T E P # 1 :
Don’t automate everything but use your funnel as your guide to jump in.
@ActiveCampaign

9. Take the right actions at
the right time.
S T E P # 2 :
That could be a message, notifying a rep to reach out, etc.
@ActiveCampaign

10. Blend customer intelligence
with business knowledge.
S T E P # 3 :
This creates that sweet, sweet experience customers crave.
@ActiveCampaign

12. E N G A G E M E N
T
P E R S O N A
T H E S W E E T S P O T
@ActiveCampaign

13. Optimize experiences for your
customers.
T H E G O A L :
@ActiveCampaign
One that also increases revenue and builds loyalty.