How can influencer marketing dovetail with your corporate communications plan? If your goal is to affordably increase brand advocacy, raise brand awareness and reach new target audiences, look no further. Join this session to hear how forward-thinking organizations are using social and mobile apps to find, build or activate consumers who believe so strongly in their brand or product that they convince others to buy it. You'll leave with practical methods for spreading the word today—and tomorrow.
- Practical ways to update your influencer strategy with evangelism
- How to build and activate an online community
- How to nurture customer and employee brand advocates
Michelle Killebrew is CMO at Nomiku and has previously held marketing leadership roles with IBM and Fisher Investments.