8 landing page tips for non profits and small businesses

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Landing pages are critical to any good inbound marketing effort. Here are eight tips you can use to create landing pages:

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8 landing page tips for non profits and small businesses

  1. 1. 8 Landing Page Tips for Non-­‐Pro3its and Small Businesses Landing pages are cri-cal to any good inbound marke-ng effort. Here are eight -ps you can use to create landing pages. Becky Livingston President & CEO Penheel Marke:ng September 2014
  2. 2. 1. Headline
  3. 3. 2. The Offer/Value
  4. 4. 3. Bulleted Bene3its
  5. 5. 4. The Form
  6. 6. 5. Call to Action
  7. 7. 6. Images
  8. 8. 7. Social Sharing
  9. 9. 8. Thank You
  10. 10. Parting Words There are many elements to a good landing page, but to make them great and to increase conversions takes more than just great layout.
  11. 11. Who is Penheel Marketing? Social media and digital marke:ng consul:ng firm for CPA firms, small businesses, and non-­‐profits. hLp://Penheel.com Marke&ng Analy&cs Website analy:cs, online adver:sing analy:cs. See which sources are genera:ng the most leads. Email Send personalized, segmented Emails based on any informa:on in your contact database. Search Engine Op&miza&ons Improve your rank in search engines by finding and tracking your most effec:ve keywords. Lead Management Track leads with a complete :meline-­‐view of their interac:ons with your firm. Blogging Create blog content quickly while geUng SEO :ps and best prac:ces pointers. Social Media Publish content to your social accounts, then nurture leads based on their social engagement.

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