8 landing page tips for non profits and small businesses

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Landing pages are critical to any good inbound marketing effort. Here are eight tips you can use to create landing pages:

Marketing

8
Landing
Page
Tips
for
Non-‐Pro3its
and
Small
Businesses
Landing
pages
are
cri-cal
to
any
good
inbound
marke-ng
effort.
Here
are
eight
-ps
you
can
use
to
create
landing
pages.
Becky
Livingston
President
&
CEO
Penheel
Marke:ng
September
2014

Parting
Words
There
are
many
elements
to
a
good
landing
page,
but
to
make
them
great
and
to
increase
conversions
takes
more
than
just
great
layout.

Who
is
Penheel
Marketing?
Social
media
and
digital
marke:ng
consul:ng
firm
for
CPA
firms,
small
businesses,
and
non-‐profits.
hLp://Penheel.com
Marke&ng
Analy&cs
Website
analy:cs,
online
adver:sing
analy:cs.
See
which
sources
are
genera:ng
the
most
leads.
Email
Send
personalized,
segmented
Emails
based
on
any
informa:on
in
your
contact
database.
Search
Engine
Op&miza&ons
Improve
your
rank
in
search
engines
by
finding
and
tracking
your
most
effec:ve
keywords.
Lead
Management
Track
leads
with
a
complete
:meline-‐view
of
their
interac:ons
with
your
firm.
Blogging
Create
blog
content
quickly
while
geUng
SEO
:ps
and
best
prac:ces
pointers.
Social
Media
Publish
content
to
your
social
accounts,
then
nurture
leads
based
on
their
social
engagement.

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8 landing page tips for non profits and small businesses

1. 8 Landing Page Tips for Non-‐Pro3its and Small Businesses Landing pages are cri-cal to any good inbound marke-ng effort. Here are eight -ps you can use to create landing pages. Becky Livingston President & CEO Penheel Marke:ng September 2014

2. 1. Headline

3. 2. The Offer/Value

4. 3. Bulleted Bene3its

5. 4. The Form

6. 5. Call to Action

7. 6. Images

8. 7. Social Sharing

9. 8. Thank You

10. Parting Words There are many elements to a good landing page, but to make them great and to increase conversions takes more than just great layout.

11. Who is Penheel Marketing? Social media and digital marke:ng consul:ng firm for CPA firms, small businesses, and non-‐profits. hLp://Penheel.com Marke&ng Analy&cs Website analy:cs, online adver:sing analy:cs. See which sources are genera:ng the most leads. Email Send personalized, segmented Emails based on any informa:on in your contact database. Search Engine Op&miza&ons Improve your rank in search engines by finding and tracking your most effec:ve keywords. Lead Management Track leads with a complete :meline-‐view of their interac:ons with your firm. Blogging Create blog content quickly while geUng SEO :ps and best prac:ces pointers. Social Media Publish content to your social accounts, then nurture leads based on their social engagement.

8 landing page tips for non profits and small businesses

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