Offer valid in-store & online on select styles through 5/11/2018. HM& WOMEN MEN DIVIDED KIDS H&M SALE MAGZINE check out 20% OFF OUR FAVORITE KIDS TEES Men Women Home H&M Kids DEPARTMENT Women Fashion Men’s Fashion Kidswear H&M Home Sale CORPORATE INFO Career at H&M About H&M group Sustainability Press Investor Relations Corporate Governance FOLLOW US Newsletter Facebook Twitter Instagram YouTube Google+ Pinterest MOBILE H&M iPhone App H&M Android App SC1SC Madison Crawford Screen Design and Graphics Stark May 5th, 2018 User Testing Everyone I asked to take the test has been to my “clients” location or bought from their website so it was easy to ask for their opinions with them knowing what it was about and what I was looking for. None of the individuals have an art background so I felt they would all have new and different answers versus asking another art oriented person. 1. What makes this website standout? 2. What in the website would stop you from buying our product? 3. Is the point of the website clear? 4. Are you able to navigate easily? 5. How did the color scheme make you feel? 6. Does the page layout make legibility easy? 7. Does the design of the page seem simple and clear or empty space? Denise 1. What makes this website standout? The color behind the pictures 2. What in the website would stop you from buying our product? Would need to see prices of products 3. Is the point of the website clear? Yes very clear 4. Are you able to navigate easily? Yes, I like the double navigation 5. How did the color scheme make you feel? calm 6. Does the page layout make legibility easy? Yes very organized 7. Does the design of the page seem simple and clear or empty space? Simple! Amber 1. What makes this website standout? The subtle color 2. What in the website would stop you from buying our product? Maybe more pictures 3. Is the point of the website clear? yes 4. Are you able to navigate easily? yes 5. How did the color scheme make you feel? calm 6. Does the page layout make legibility easy? yes 7. Does the design of the page seem simple and clear or empty space? Simple, I think anything else would be too much Makayla 1. What makes this website standout? The black and white with the color 2. What in the website would stop you from buying our product? If it had high prices 3. Is the point of the website clear? yes 4. Are you able to navigate easily? yes 5. How did the color scheme make you feel? happy 6. Does the page layout make legibility easy? Yes its very organized 7. Does the design of the page seem simple and clear or empty space? Simple Jeff 1. What makes this website standout? Color contrasts and font 2. What in the website would stop you from buying our product? Not for me 3. Is the point of the website clear? yes 4. Are you able to navigate easily? yes 5. How did the color scheme make you fee.

1. Offer valid in-store & online on select styles through 5/11/2018.
HM&
WOMEN MEN DIVIDED KIDS H&M SALE
MAGZINE
check out
20% OFF OUR FAVORITE KIDS TEES
Men
Women
Home H&M
Kids
DEPARTMENT
Women Fashion
Men’s Fashion
Kidswear
H&M Home
Sale
CORPORATE INFO
Career at H&M
About H&M group
Sustainability
Press
Investor Relations

2. Corporate Governance
FOLLOW US
Newsletter
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MOBILE
H&M iPhone App
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SC1SC
Madison Crawford
Screen Design and Graphics
Stark
May 5th, 2018
User Testing
Everyone I asked to take the test has been to my “clients”
location or bought from their website
so it was easy to ask for their opinions with them knowing what
it was about and what I was
looking for. None of the individuals have an art background so
I felt they would all have new
and different answers versus asking another art oriented person.

3. 1. What makes this website standout?
2. What in the website would stop you from buying our product?
3. Is the point of the website clear?
4. Are you able to navigate easily?
5. How did the color scheme make you feel?
6. Does the page layout make legibility easy?
7. Does the design of the page seem simple and clear or empty
space?
Denise
1. What makes this website standout? The color behind the
pictures
2. What in the website would stop you from buying our product?
Would need to see prices
of products
3. Is the point of the website clear? Yes very clear
4. Are you able to navigate easily? Yes, I like the double
navigation
5. How did the color scheme make you feel? calm
6. Does the page layout make legibility easy? Yes very
organized
7. Does the design of the page seem simple and clear or empty

4. space? Simple!
Amber
1. What makes this website standout? The subtle color
2. What in the website would stop you from buying our product?
Maybe more pictures
3. Is the point of the website clear? yes
4. Are you able to navigate easily? yes
5. How did the color scheme make you feel? calm
6. Does the page layout make legibility easy? yes
7. Does the design of the page seem simple and clear or empty
space? Simple, I think
anything else would be too much
Makayla
1. What makes this website standout? The black and white with
the color
2. What in the website would stop you from buying our product?
If it had high prices
3. Is the point of the website clear? yes
4. Are you able to navigate easily? yes

5. 5. How did the color scheme make you feel? happy
6. Does the page layout make legibility easy? Yes its very
organized
7. Does the design of the page seem simple and clear or empty
space? Simple
Jeff
1. What makes this website standout? Color contrasts and font
2. What in the website would stop you from buying our product?
Not for me
3. Is the point of the website clear? yes
4. Are you able to navigate easily? yes
5. How did the color scheme make you feel? happy
6. Does the page layout make legibility easy? Yes
7. Does the design of the page seem simple and clear or empty
space? Clear
Mani
1. What makes this website standout? The color scheme and
font style
2. What in the website would stop you from buying our product?
If there was a lack of

6. information
3. Is the point of the website clear? Yes very much so
4. Are you able to navigate easily? Yes clear and organized
5. How did the color scheme make you feel? Calm and happy
6. Does the page layout make legibility easy? Yes very clear
7. Does the design of the page seem simple and clear or empty
space? Simple and clear. I
like that its modern.
Shawheen
1. What makes this website standout? The font
2. What in the website would stop you from buying our product?
Lack of info
3. Is the point of the website clear? yes
4. Are you able to navigate easily? yes
5. How did the color scheme make you feel? Intrigued
6. Does the page layout make legibility easy? yes
7. Does the design of the page seem simple and clear or empty
space? Simple and clear

7. Zachary Pruitt, Friend and College Student.
1. I feel a sense of ease, the colors mesh well together and
moving throughout the website is easy.
2. Very legible, it’s easy to understand the website and the
colors contrasted nicely.
3. The interface was ordered nicely, and the transitions were
simple and smooth.
4. I felt like it was an efficient directory to seek whatever I may
look for.
5. Yes, the original layout was disruptive and confusing.
6. Nothing in the website was distracting, it was structured
neatly.
7. Yes, it felt like a simplistic guide with a well-organized
layout.
Brian Steininger, Father and Cyber Specialist (Military)
1. I feel that the website exhibits quality and that is an
expectation that I would have of Yale.
2. Very easy to understand and very well laid out.
3. Super easy to read and navigate, the flow was natural, and the
color scheme was a nice touch of simplicity.
4. I felt the purpose was to give the viewer the expectations of
what a Yale student would learn and apply at the university.
5. A definite improvement to the original website; much more
conducive and adds an overall sense of continuity for the
website an also an overall more professional design.
6. Nothing was distracting to me in the website; the layout was

8. simple, and the color scheme kept a nice flow.
7. Without a doubt, well scripted and upfront. I had a real sense
of what to expect from the opening page design.
Cherith Steininger, Mother and Lead supervisor for Online
curriculum website
1. This website makes me intrigued and wanting to explore.
2. I have very bad eyes and this website color choices and
boldness made it easy for me to read and follow the flow
3. I feel as though I know exactly what to press to get the
information I need and submit my required information
4. The purpose of this website is to inform me about the Yale
school of art and their history and mission and to give me
information on applying to the school and the ability to contact
for further information
5. Absolutely! I don’t even know what the original website is
for
6. The username/password background color, while part of the
color palate, is a bit distracting. That same color looks very
well placed inside the Y logo options, but as a solid background
it is super bright.
7. I feel like the website designer had a clear vision and kept to
the theme and flow that was intended. This website looks
professional and artistic, which is what I would expect from an
Ivy league school such as Yale.
Colton Teets, Friend and Graphic Designer
1. The website is inviting and gives me a feeling of youth.
2. Legibility of the website is laid out nicely.
The website interface flow’s nicely. My eye follows the web
design well, and I can take in the information well.
3. I defiantly enjoy design. I’m not sure that having a yellow
background as the web page, creates a website design that is
enjoyable for all ages, however the style and visual aspect of
the design seems great for college students especially.
4. The only thing that was distracting for me, but not really is
the yellow background. The reason that I say that is only

9. because we aren’t used to seeing websites with that color. For
me, it brings appeal to the design, however I could also see how
as more pages are created, more information could potentially
get lost.
5. Yes, I do feel like the website has a clear direction.
Especially compared to the original. I really enjoy the use of
images and graphics to help balance out the text.
6. Your website made me feel intrigued and wanting to know
more. The yellow and blue had a very classic almost historic
vibe going that made me think about the legacy of Yale.
7. Much better than the original which was hard to read. The
blue pops on the golden yellow color and I didn’t have any
issues reading the fonts.
Charlotte Kovanda, Aunt and Graphic Designer
1.) How does this website make you feel?
Your website made me feel intrigued and wanting to know
more. The yellow and blue had a very classic almost historic
vibe going that made me think about the legacy of Yale.
2.) How was the websites overall legibility?
Much better than the original which was hard to read. The blue
pops on the golden yellow color and I didn’t have any issues
reading the fonts.
3.) How does the websites user interface flow?
It seems very simple and easy to navigate. I know exactly where
I can go to get to certain information. It feels intuitive.
4.) What purpose does the website (seem) to serve?
It seems to be a history of Yale art school and also sort of a
recruitment tool.
5.) Do you believe this mock up is an improvement to the
original site?
Yes! Much better. I couldn’t even read the full site. Their
mobile site is a mess and nearly eligible.

10. 6.) Was anything distracting within the website?
I don’t think so.
7.) Do you feel like this website has a clear direction?
Yes. It’s more streamlined and easier to follow. It’s still
visually captivating but no visuals are distracting. It presents a
clear message
Levi Schofield, Cousin and Marketing coordinator for digital
content
1. Gives me the sense of sophistication and prestigious arts.
2. Much easier to read and understand the content compared to
the original.
3. Simple, but easy to navigate and very clean and professional.
4. To give an overview of the Yale school of arts, to future
students.
5. Absolutely, the old website is chaotic and hard to follow in
every sense, this redesign helps to create order.
6. Minor problems with some of the red colors, but overall
nothing to concerning.
7. Yes, this website helps to showcase the prestigious school,
and recruit future members all while respecting the traditions of
the school.
HM&
HH
H
MM
M

11. &
&&
&
Black Red
Fonts
Minion Pro
Anton
Avenir Next
Yanone Kaffeesatz
Rammetto One
American Typewriter
Cinzel
PT Sans
Size
Anton
Yanone Kaffeesatz

12. Cinzel
Minion Pro
Pt 36
Pt 20
Pt 14
Pt 12
HM&
WOMEN MEN DIVIDED KIDS H&M SALE
MAGZINE
WOMEN
MEN
check out
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