Do you need another Data scientist? Or Copy writer? Ever been struggling for something to say to your customers? You need to keep pushing out content to cut through the noise. But does it all feels a bit samey? Anxious brands are pumping content onto the internet at an astonishing rate, filling new channels to try and stand out in a noisy environment. Now, more than ever, marketers are sensitive to the activity of competitors – getting share of voice has become more important than what you’re saying. The problem is that, in most cases, brands are not putting their customers first. What she really wants to hear about is ‘what's in it for me?’. Ben Christensen, a Cheetah Digital Consultant, will show you how your own data can make contact with your customer more relevant, more interesting, and stickier.